How luxury brands operating under the "creator´s light" approach manage the online shift? brand and consumer perspectives

Detalhes bibliográficos
Autor(a) principal: Mattioli, Simone
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/132603
Resumo: As we live in times of extreme changes, Companies and brands are pushed to move in the online direction quickly. This is a difficult step for luxury brands, considering the importance of the experiential side of their offer. This work project explores how the luxury industry is managing the shift, focusing on brands addressing the "creator's light" approach, which exposes them particularly to the online challenges. We did it by confronting brands' strategies with consumers' opinion about them, drawing final conclusions from the comparison.
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spelling How luxury brands operating under the "creator´s light" approach manage the online shift? brand and consumer perspectivesCreator a light brandsOnline shiftStrategic rethinkingGrowth opportunityDomínio/Área Científica::Ciências Sociais::Economia e GestãoAs we live in times of extreme changes, Companies and brands are pushed to move in the online direction quickly. This is a difficult step for luxury brands, considering the importance of the experiential side of their offer. This work project explores how the luxury industry is managing the shift, focusing on brands addressing the "creator's light" approach, which exposes them particularly to the online challenges. We did it by confronting brands' strategies with consumers' opinion about them, drawing final conclusions from the comparison.Silveira, Catherine DaRUNMattioli, Simone2022-02-09T16:25:09Z2021-01-122021-01-032021-01-12T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/132603TID:202829596enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:11:18Zoai:run.unl.pt:10362/132603Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:47:32.480196Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How luxury brands operating under the "creator´s light" approach manage the online shift? brand and consumer perspectives
title How luxury brands operating under the "creator´s light" approach manage the online shift? brand and consumer perspectives
spellingShingle How luxury brands operating under the "creator´s light" approach manage the online shift? brand and consumer perspectives
Mattioli, Simone
Creator a light brands
Online shift
Strategic rethinking
Growth opportunity
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How luxury brands operating under the "creator´s light" approach manage the online shift? brand and consumer perspectives
title_full How luxury brands operating under the "creator´s light" approach manage the online shift? brand and consumer perspectives
title_fullStr How luxury brands operating under the "creator´s light" approach manage the online shift? brand and consumer perspectives
title_full_unstemmed How luxury brands operating under the "creator´s light" approach manage the online shift? brand and consumer perspectives
title_sort How luxury brands operating under the "creator´s light" approach manage the online shift? brand and consumer perspectives
author Mattioli, Simone
author_facet Mattioli, Simone
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine Da
RUN
dc.contributor.author.fl_str_mv Mattioli, Simone
dc.subject.por.fl_str_mv Creator a light brands
Online shift
Strategic rethinking
Growth opportunity
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Creator a light brands
Online shift
Strategic rethinking
Growth opportunity
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description As we live in times of extreme changes, Companies and brands are pushed to move in the online direction quickly. This is a difficult step for luxury brands, considering the importance of the experiential side of their offer. This work project explores how the luxury industry is managing the shift, focusing on brands addressing the "creator's light" approach, which exposes them particularly to the online challenges. We did it by confronting brands' strategies with consumers' opinion about them, drawing final conclusions from the comparison.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-12
2021-01-03
2021-01-12T00:00:00Z
2022-02-09T16:25:09Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/132603
TID:202829596
url http://hdl.handle.net/10362/132603
identifier_str_mv TID:202829596
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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