Strategic impact of social media in tourism
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/17384 |
Resumo: | The main objectives of this dissertation are to find out if Social Media has any impact in Tourism, to determine what tourists’ perceived benefits of using social media when taking trips are, and to ascertain if there is any strategic opportunity for value creation for the tourist. A Social Media value-creation model is created in order to find out if any of the functionalities applied to tourism and any of the perceived benefits of using Social Media in tourism contribute in any way to the tourist’s value-creation or if it has an influence on tourists when planning and taking trips. Through a survey answered by 236 respondents, the most influential attributes of the usage of Social Media in tourism are ascertained, the travellers’ perception of social media is analyzed, the important functionalities and benefits are determined and an analysis of the strategic impact of Social Media in tourism is conducted. After analyzing the strategic impact of Social Media in tourism and applying the RBV model, it is concluded that Social Media does indeed have an impact in tourism. It can even be used as a source of sustainable competitive advantage if tourism firms develop a positive reputation and focus on the personalization of their services as the key element for their value-creating strategy. |
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Strategic impact of social media in tourismDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe main objectives of this dissertation are to find out if Social Media has any impact in Tourism, to determine what tourists’ perceived benefits of using social media when taking trips are, and to ascertain if there is any strategic opportunity for value creation for the tourist. A Social Media value-creation model is created in order to find out if any of the functionalities applied to tourism and any of the perceived benefits of using Social Media in tourism contribute in any way to the tourist’s value-creation or if it has an influence on tourists when planning and taking trips. Through a survey answered by 236 respondents, the most influential attributes of the usage of Social Media in tourism are ascertained, the travellers’ perception of social media is analyzed, the important functionalities and benefits are determined and an analysis of the strategic impact of Social Media in tourism is conducted. After analyzing the strategic impact of Social Media in tourism and applying the RBV model, it is concluded that Social Media does indeed have an impact in tourism. It can even be used as a source of sustainable competitive advantage if tourism firms develop a positive reputation and focus on the personalization of their services as the key element for their value-creating strategy.Os principais objectivos desta dissertação é descobrir se a Social Media tem algum impacto no turismo, para determinar quais os benefícios que os turistas consideram mais importantes quando usam Social Media quando planeiam viagens, e para perceber se há alguma oportunidade estratégica para a criação de valor para o turista. Um modelo de criação de valor de Social Media no turismo foi desenvolvido para descobrir se alguma das funcionalidades ou algum dos benefícios contribuem, de alguma maneira, para a criação de valor do turista ou se tem influência nos touristas quando planeiam viagens ou quando viajam. Através de um questionário respondido por 236 pessoas, são determinados os atributos mais influentes no uso de Social Media no turismo, é definida a percepção que os turistas têm do Social Media, as funcionalidades e benefícios mais importantes são explicados, e é feita uma análise do impacto estratégico de Social Media no turismo. Depois de analisar o impacto estratégico de Social Media no turismo e de aplicar o modelo de RBV, é concluído que o Social Media realmente tem impacto no turismo. Pode até ser utilizado para desenvolver uma vantagem competitiva sustentável se as empresas turísticas desenvolverem uma reputação positiva e se concentrarem-se na personalização dos seus serviços como elemento-chave para a criação de uma estratégia de criação de valor.Amaral, Paulo Cardoso doVeritati - Repositório Institucional da Universidade Católica PortuguesaSeabra, Vera da Costa de2015-04-29T14:29:55Z2013-02-2820132013-02-28T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/17384TID:201090929enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-09-26T01:42:01Zoai:repositorio.ucp.pt:10400.14/17384Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:14:37.031701Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Strategic impact of social media in tourism |
title |
Strategic impact of social media in tourism |
spellingShingle |
Strategic impact of social media in tourism Seabra, Vera da Costa de Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Strategic impact of social media in tourism |
title_full |
Strategic impact of social media in tourism |
title_fullStr |
Strategic impact of social media in tourism |
title_full_unstemmed |
Strategic impact of social media in tourism |
title_sort |
Strategic impact of social media in tourism |
author |
Seabra, Vera da Costa de |
author_facet |
Seabra, Vera da Costa de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Amaral, Paulo Cardoso do Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Seabra, Vera da Costa de |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The main objectives of this dissertation are to find out if Social Media has any impact in Tourism, to determine what tourists’ perceived benefits of using social media when taking trips are, and to ascertain if there is any strategic opportunity for value creation for the tourist. A Social Media value-creation model is created in order to find out if any of the functionalities applied to tourism and any of the perceived benefits of using Social Media in tourism contribute in any way to the tourist’s value-creation or if it has an influence on tourists when planning and taking trips. Through a survey answered by 236 respondents, the most influential attributes of the usage of Social Media in tourism are ascertained, the travellers’ perception of social media is analyzed, the important functionalities and benefits are determined and an analysis of the strategic impact of Social Media in tourism is conducted. After analyzing the strategic impact of Social Media in tourism and applying the RBV model, it is concluded that Social Media does indeed have an impact in tourism. It can even be used as a source of sustainable competitive advantage if tourism firms develop a positive reputation and focus on the personalization of their services as the key element for their value-creating strategy. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-02-28 2013 2013-02-28T00:00:00Z 2015-04-29T14:29:55Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/17384 TID:201090929 |
url |
http://hdl.handle.net/10400.14/17384 |
identifier_str_mv |
TID:201090929 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799131824881926144 |