“Hey Siri, how much do you know about me?”: Intelligent Virtual Assistants and the dilemma between commodity and privacy

Detalhes bibliográficos
Autor(a) principal: Albuquerque, Filipa Azevedo De
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/134516
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling “Hey Siri, how much do you know about me?”: Intelligent Virtual Assistants and the dilemma between commodity and privacyAIVirtual AssistantsDigital AssistantsData PrivacyCommodityTechnologyDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceArtificial Intelligence has been gaining ground over time, and Intelligent Virtual Assistants (IVAs) are no exception, as people realize that they can be using the time and effort spend on daily tasks, more efficiently, by trusting them to these technological auxiliaries. IVAs are being used by people all over the world to change channels, play songs, turn up the volume, reading text messages and emails, calling someone or even grocery shopping when something’s missing, among many other purposes. However, previous studies show that the concerns with data privacy from using these emerging technologies is growing, since in order to work, these AI assistants need constant access to the devices’ microphones, cameras or even locations. Faced with this dilemma, what weights the most on the scale: The users’ commodity, or their information’s privacy and security? In this research, we used PLS-SEM in order to analyze the barriers and drivers that people take into consideration when having to choose if they would use or not Intelligent Virtual Assistants, and what influences this decision, based on four variables: Familiarity, Trust, Satisfaction and Privacy. Our findings conclude that consumers decidedly value their commodity, having familiarity and satisfaction influencing positively the intentions of use, and having satisfaction being highly influenced by trust. At the same time, it also shows that privacy is an inhibitor to many consumers, affecting negatively the usage perception, as expected.Pinto, Diego CostaRUNAlbuquerque, Filipa Azevedo De2022-03-15T17:27:10Z2022-02-022022-02-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/134516TID:202965694enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:12:59Zoai:run.unl.pt:10362/134516Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:48:09.212428Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv “Hey Siri, how much do you know about me?”: Intelligent Virtual Assistants and the dilemma between commodity and privacy
title “Hey Siri, how much do you know about me?”: Intelligent Virtual Assistants and the dilemma between commodity and privacy
spellingShingle “Hey Siri, how much do you know about me?”: Intelligent Virtual Assistants and the dilemma between commodity and privacy
Albuquerque, Filipa Azevedo De
AI
Virtual Assistants
Digital Assistants
Data Privacy
Commodity
Technology
title_short “Hey Siri, how much do you know about me?”: Intelligent Virtual Assistants and the dilemma between commodity and privacy
title_full “Hey Siri, how much do you know about me?”: Intelligent Virtual Assistants and the dilemma between commodity and privacy
title_fullStr “Hey Siri, how much do you know about me?”: Intelligent Virtual Assistants and the dilemma between commodity and privacy
title_full_unstemmed “Hey Siri, how much do you know about me?”: Intelligent Virtual Assistants and the dilemma between commodity and privacy
title_sort “Hey Siri, how much do you know about me?”: Intelligent Virtual Assistants and the dilemma between commodity and privacy
author Albuquerque, Filipa Azevedo De
author_facet Albuquerque, Filipa Azevedo De
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Albuquerque, Filipa Azevedo De
dc.subject.por.fl_str_mv AI
Virtual Assistants
Digital Assistants
Data Privacy
Commodity
Technology
topic AI
Virtual Assistants
Digital Assistants
Data Privacy
Commodity
Technology
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2022
dc.date.none.fl_str_mv 2022-03-15T17:27:10Z
2022-02-02
2022-02-02T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/134516
TID:202965694
url http://hdl.handle.net/10362/134516
identifier_str_mv TID:202965694
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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