Artificial Intelligence : an online exploration of the public’s attitude towards the increased use of AI in today’s society and the associated future consequences
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/26903 |
Resumo: | Throughout the past decade, Artificial Intelligence has been edging its way into our lives. The increased use of AI technology led to significant improvements in various industries and different aspects of life, but also comes with several risks and regulatory challenges that need to be adequately addressed. In light of these issues, existing academic research has investigated AI from a researcher’s perspective without explaining the expectations, fears, and thoughts of consumers. The present thesis aims to understand the consumers’ general attitude towards Artificial Intelligence. Hence, an online netnography was conducted to map the interests and thoughts on AI in online communities. Results show that most concerns and the general scepticism towards the technology have its origin in the theme of trust. The mistrust in governments, corporations and AI itself together with unclear accountability positions decelerate adoption and development. Reinforcing transparency and direct communication between providers and consumers is, therefore, considered to be a key aspect in introducing AI technology on a mainstream level. The underlying thesis contributes preliminary research findings to a yet rather neglected field within AI and holds practical implications for AI providers and AI enablers of all size. Implications include the optimal positioning in Artificial Intelligence and how to avoid or resolve common issues on the customer’s side with the commercial and social use of the technology. |
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Artificial Intelligence : an online exploration of the public’s attitude towards the increased use of AI in today’s society and the associated future consequencesArtificial IntelligenceTechnologyNetnographyDigital InsightsTrustRegulationsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThroughout the past decade, Artificial Intelligence has been edging its way into our lives. The increased use of AI technology led to significant improvements in various industries and different aspects of life, but also comes with several risks and regulatory challenges that need to be adequately addressed. In light of these issues, existing academic research has investigated AI from a researcher’s perspective without explaining the expectations, fears, and thoughts of consumers. The present thesis aims to understand the consumers’ general attitude towards Artificial Intelligence. Hence, an online netnography was conducted to map the interests and thoughts on AI in online communities. Results show that most concerns and the general scepticism towards the technology have its origin in the theme of trust. The mistrust in governments, corporations and AI itself together with unclear accountability positions decelerate adoption and development. Reinforcing transparency and direct communication between providers and consumers is, therefore, considered to be a key aspect in introducing AI technology on a mainstream level. The underlying thesis contributes preliminary research findings to a yet rather neglected field within AI and holds practical implications for AI providers and AI enablers of all size. Implications include the optimal positioning in Artificial Intelligence and how to avoid or resolve common issues on the customer’s side with the commercial and social use of the technology.Ao longo da última década, a Inteligência Artificial tem vindo a conquistar o seu espaço nas nossas vidas. O uso crescente da tecnologia da IA levou a melhorias significativas em várias indústrias e em diferentes aspetos da vida, mas também apresenta vários riscos e desafios regulamentares que precisam de ser abordados adequadamente. À luz destas questões, a investigação académica existente investigou a IA a partir da perspetiva de um investigador sem explicar as expectativas, medos e pensamentos dos consumidores. O objetivo da presente tese é entender a atitude geral dos consumidores em relação à Inteligência Artificial. Assim, uma netnografia online foi conduzida com o objetivo de mapear os interesses e pensamentos das comunidades online sobre a IA. Os resultados mostram que a maioria das preocupações e o ceticismo geral em relação à tecnologia têm origem no tema da confiança. A desconfiança em governos, corporações e na própria IA, juntamente com posições pouco claras de responsabilidade, desaceleram a adoção e o desenvolvimento. Reforçar a transparência e a comunicação direta entre provedores e consumidores é, portanto, considerado um aspeto fundamental na introdução da tecnologia de IA a um nível profundo. A tese subjacente contribui com resultados de pesquisas preliminares para um campo ainda bastante negligenciado dentro da IA e tem implicações práticas para provedores de IA de todos os tamanhos. Estas implicações incluem, não só, o posicionamento ideal na Inteligência Artificial, bem como, evitar ou resolver problemas comuns do lado do cliente com o uso comercial e social da tecnologia.Oliveira, Pedro deVeritati - Repositório Institucional da Universidade Católica PortuguesaSchmidt, Julian2019-02-19T11:46:21Z2019-02-0120192019-02-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/26903TID:202171388enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:32:24Zoai:repositorio.ucp.pt:10400.14/26903Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:21:30.277908Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Artificial Intelligence : an online exploration of the public’s attitude towards the increased use of AI in today’s society and the associated future consequences |
title |
Artificial Intelligence : an online exploration of the public’s attitude towards the increased use of AI in today’s society and the associated future consequences |
spellingShingle |
Artificial Intelligence : an online exploration of the public’s attitude towards the increased use of AI in today’s society and the associated future consequences Schmidt, Julian Artificial Intelligence Technology Netnography Digital Insights Trust Regulations Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Artificial Intelligence : an online exploration of the public’s attitude towards the increased use of AI in today’s society and the associated future consequences |
title_full |
Artificial Intelligence : an online exploration of the public’s attitude towards the increased use of AI in today’s society and the associated future consequences |
title_fullStr |
Artificial Intelligence : an online exploration of the public’s attitude towards the increased use of AI in today’s society and the associated future consequences |
title_full_unstemmed |
Artificial Intelligence : an online exploration of the public’s attitude towards the increased use of AI in today’s society and the associated future consequences |
title_sort |
Artificial Intelligence : an online exploration of the public’s attitude towards the increased use of AI in today’s society and the associated future consequences |
author |
Schmidt, Julian |
author_facet |
Schmidt, Julian |
author_role |
author |
dc.contributor.none.fl_str_mv |
Oliveira, Pedro de Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Schmidt, Julian |
dc.subject.por.fl_str_mv |
Artificial Intelligence Technology Netnography Digital Insights Trust Regulations Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Artificial Intelligence Technology Netnography Digital Insights Trust Regulations Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Throughout the past decade, Artificial Intelligence has been edging its way into our lives. The increased use of AI technology led to significant improvements in various industries and different aspects of life, but also comes with several risks and regulatory challenges that need to be adequately addressed. In light of these issues, existing academic research has investigated AI from a researcher’s perspective without explaining the expectations, fears, and thoughts of consumers. The present thesis aims to understand the consumers’ general attitude towards Artificial Intelligence. Hence, an online netnography was conducted to map the interests and thoughts on AI in online communities. Results show that most concerns and the general scepticism towards the technology have its origin in the theme of trust. The mistrust in governments, corporations and AI itself together with unclear accountability positions decelerate adoption and development. Reinforcing transparency and direct communication between providers and consumers is, therefore, considered to be a key aspect in introducing AI technology on a mainstream level. The underlying thesis contributes preliminary research findings to a yet rather neglected field within AI and holds practical implications for AI providers and AI enablers of all size. Implications include the optimal positioning in Artificial Intelligence and how to avoid or resolve common issues on the customer’s side with the commercial and social use of the technology. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-02-19T11:46:21Z 2019-02-01 2019 2019-02-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/26903 TID:202171388 |
url |
http://hdl.handle.net/10400.14/26903 |
identifier_str_mv |
TID:202171388 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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