Iberian alpha - media and entertainment industry analysis

Detalhes bibliográficos
Autor(a) principal: Maccagli, Marco
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/122805
Resumo: The purpose of this paper is creating an industry analysis of the Media and Entertainment (M&E) industry in the Iberian Market, comparing its trends and opportunities to the European Market. We start by analysing the KPIs of the industry.Follows a deep dive on two leading players of this industry, Media set España Comunicación and Atres media Corporación de Medios de Comunicación, SA, as these two companies are the most prominent players in the M&E industry in the Iberian Market. Third, we briefly introduce ESG issues that are generally considered material for M&E companies and propose new methods to manage them. Our findings suggest that the Media industry is suffering from new competitors, which are mainly providing online services. Traditional ESG seems not to be material for this industry, so we elaborate new metrics that can enhance the value generated by Media Companies.
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spelling Iberian alpha - media and entertainment industry analysisIberian marketMedia and entertainmentEsgFactor analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe purpose of this paper is creating an industry analysis of the Media and Entertainment (M&E) industry in the Iberian Market, comparing its trends and opportunities to the European Market. We start by analysing the KPIs of the industry.Follows a deep dive on two leading players of this industry, Media set España Comunicación and Atres media Corporación de Medios de Comunicación, SA, as these two companies are the most prominent players in the M&E industry in the Iberian Market. Third, we briefly introduce ESG issues that are generally considered material for M&E companies and propose new methods to manage them. Our findings suggest that the Media industry is suffering from new competitors, which are mainly providing online services. Traditional ESG seems not to be material for this industry, so we elaborate new metrics that can enhance the value generated by Media Companies.Rizzo, EmanueleRUNMaccagli, Marco2024-01-10T01:31:21Z2021-01-202021-01-102021-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/122805TID:202740994enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:20Zoai:run.unl.pt:10362/122805Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:44:51.977336Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Iberian alpha - media and entertainment industry analysis
title Iberian alpha - media and entertainment industry analysis
spellingShingle Iberian alpha - media and entertainment industry analysis
Maccagli, Marco
Iberian market
Media and entertainment
Esg
Factor analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Iberian alpha - media and entertainment industry analysis
title_full Iberian alpha - media and entertainment industry analysis
title_fullStr Iberian alpha - media and entertainment industry analysis
title_full_unstemmed Iberian alpha - media and entertainment industry analysis
title_sort Iberian alpha - media and entertainment industry analysis
author Maccagli, Marco
author_facet Maccagli, Marco
author_role author
dc.contributor.none.fl_str_mv Rizzo, Emanuele
RUN
dc.contributor.author.fl_str_mv Maccagli, Marco
dc.subject.por.fl_str_mv Iberian market
Media and entertainment
Esg
Factor analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Iberian market
Media and entertainment
Esg
Factor analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The purpose of this paper is creating an industry analysis of the Media and Entertainment (M&E) industry in the Iberian Market, comparing its trends and opportunities to the European Market. We start by analysing the KPIs of the industry.Follows a deep dive on two leading players of this industry, Media set España Comunicación and Atres media Corporación de Medios de Comunicación, SA, as these two companies are the most prominent players in the M&E industry in the Iberian Market. Third, we briefly introduce ESG issues that are generally considered material for M&E companies and propose new methods to manage them. Our findings suggest that the Media industry is suffering from new competitors, which are mainly providing online services. Traditional ESG seems not to be material for this industry, so we elaborate new metrics that can enhance the value generated by Media Companies.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-20
2021-01-10
2021-01-20T00:00:00Z
2024-01-10T01:31:21Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/122805
TID:202740994
url http://hdl.handle.net/10362/122805
identifier_str_mv TID:202740994
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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