Organic food consumers: health promotion or disease prevention

Detalhes bibliográficos
Autor(a) principal: Ferraz, Beatriz Vieira Faria Amaro
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/98820
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Organic food consumers: health promotion or disease preventionOrganic foodHealth Regulatory FocusHealth PromotionDisease PreventionDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThe master thesis topic arose from the observance of recent uprise in the organic food consumption, as it aims to understand the consumer decision-making process and motivations that lead to purchase. Health promotion and disease prevention were considered as the key motivational factors used by consumers when deciding to purchase organic food. On one hand, these concerns are gaining form in consumer actions to reduce or eliminate exposure to risks that might incur in diseases. On the other hand, the focus is in healthcare and the goal to increase complete control over an individual’s own health. Leveraging statistical correlation and regression analysis, the study research findings provided significant associations that distinguished the importance of consumers’ motivations in the decision-making process. Additionally, the findings indicate greater regulatory fit and higher intentions to purchase when organic choice and emotions characteristics are paired with promotion focus. As, when willingness to pay characteristics are paired with prevention focus. As a result, this study provides an understanding of the consumer behaviour which can assist marketers and managers to fine-tune their judgment and communicate more effectively with their consumers whilst pinpointing their exact needs and interests.Pinto, Diego CostaRUNFerraz, Beatriz Vieira Faria Amaro2020-06-03T19:23:27Z2020-05-192020-05-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/98820TID:202484386enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:46:02Zoai:run.unl.pt:10362/98820Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:39:04.317604Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Organic food consumers: health promotion or disease prevention
title Organic food consumers: health promotion or disease prevention
spellingShingle Organic food consumers: health promotion or disease prevention
Ferraz, Beatriz Vieira Faria Amaro
Organic food
Health Regulatory Focus
Health Promotion
Disease Prevention
title_short Organic food consumers: health promotion or disease prevention
title_full Organic food consumers: health promotion or disease prevention
title_fullStr Organic food consumers: health promotion or disease prevention
title_full_unstemmed Organic food consumers: health promotion or disease prevention
title_sort Organic food consumers: health promotion or disease prevention
author Ferraz, Beatriz Vieira Faria Amaro
author_facet Ferraz, Beatriz Vieira Faria Amaro
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Ferraz, Beatriz Vieira Faria Amaro
dc.subject.por.fl_str_mv Organic food
Health Regulatory Focus
Health Promotion
Disease Prevention
topic Organic food
Health Regulatory Focus
Health Promotion
Disease Prevention
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2020
dc.date.none.fl_str_mv 2020-06-03T19:23:27Z
2020-05-19
2020-05-19T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/98820
TID:202484386
url http://hdl.handle.net/10362/98820
identifier_str_mv TID:202484386
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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