Pingo Doce zero waste shop

• Autor(a) principal: Costa, Diogo Gomes Torres Lourenço
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/27142
• topic: Plano de negócio -- Business plan; Zero waste; Zero waste shop; Food retail sector; Loja zero waste; Setor de retalho alimentar

The idea presented in this business plan intends to address a gap in the food and distribution market. After a preliminary market analysis, it was discovered that there is no zero waste option offered in Portugal as a supermarket concept. Zero Waste is a growing concept, a lifestyle even, that is becoming increasingly popular. Several stores have been opening around the world with the main purpose of decreasing food and plastic waste in the groceries buying process. However, in Portugal, there are no big store brands applying it as its focus point. The project consists in the development of a pilot store utilising Pingo Doce’s brand, becoming the first big store brand offering a complete zero waste supermarket. To complete this task, a business model was developed as well as its implementation strategy. A financial plan was also created, where three scenarios were evaluated with the objective of comparing possible levels of success. In the end, the project developed proved its economic viability, indicating that it would be a project worthy of investment.