Impact field lab - how can vila com vida implement successfully the café joyeux project in Lisbon

Detalhes bibliográficos
Autor(a) principal: Fourgs, Martin
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/145516
Resumo: So that Café Joyeux Portugal has an adequate value proposition, it needs to be aware of Café Joyeux France’ strategy and what differentiates competition. This presentation aims at evaluating the strategy of Café Joyeux France, Portugal and the competition in Sao Bento where it is located so that it can define better its strategy. This analysis was done along the marketing mix to end on the segmentation, targeting and positioning of Café Joyeux Portugal. From this analysis, it is clear that Café Joyeux unique concept is able to differentiate them from competition and appeal to their target.
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spelling Impact field lab - how can vila com vida implement successfully the café joyeux project in LisbonConsultingSocial enterpriseFinanceSocial impactManagementConsulting projectSocial consultingDomínio/Área Científica::Ciências Sociais::Economia e GestãoSo that Café Joyeux Portugal has an adequate value proposition, it needs to be aware of Café Joyeux France’ strategy and what differentiates competition. This presentation aims at evaluating the strategy of Café Joyeux France, Portugal and the competition in Sao Bento where it is located so that it can define better its strategy. This analysis was done along the marketing mix to end on the segmentation, targeting and positioning of Café Joyeux Portugal. From this analysis, it is clear that Café Joyeux unique concept is able to differentiate them from competition and appeal to their target.Pita, José MiguelFeliciano, TalitaRUNFourgs, Martin2022-06-222021-12-162025-12-16T00:00:00Z2022-06-22T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/145516TID:203082753engmetadata only accessinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:25:59Zoai:run.unl.pt:10362/145516Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:52:07.410919Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Impact field lab - how can vila com vida implement successfully the café joyeux project in Lisbon
title Impact field lab - how can vila com vida implement successfully the café joyeux project in Lisbon
spellingShingle Impact field lab - how can vila com vida implement successfully the café joyeux project in Lisbon
Fourgs, Martin
Consulting
Social enterprise
Finance
Social impact
Management
Consulting project
Social consulting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Impact field lab - how can vila com vida implement successfully the café joyeux project in Lisbon
title_full Impact field lab - how can vila com vida implement successfully the café joyeux project in Lisbon
title_fullStr Impact field lab - how can vila com vida implement successfully the café joyeux project in Lisbon
title_full_unstemmed Impact field lab - how can vila com vida implement successfully the café joyeux project in Lisbon
title_sort Impact field lab - how can vila com vida implement successfully the café joyeux project in Lisbon
author Fourgs, Martin
author_facet Fourgs, Martin
author_role author
dc.contributor.none.fl_str_mv Pita, José Miguel
Feliciano, Talita
RUN
dc.contributor.author.fl_str_mv Fourgs, Martin
dc.subject.por.fl_str_mv Consulting
Social enterprise
Finance
Social impact
Management
Consulting project
Social consulting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Consulting
Social enterprise
Finance
Social impact
Management
Consulting project
Social consulting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description So that Café Joyeux Portugal has an adequate value proposition, it needs to be aware of Café Joyeux France’ strategy and what differentiates competition. This presentation aims at evaluating the strategy of Café Joyeux France, Portugal and the competition in Sao Bento where it is located so that it can define better its strategy. This analysis was done along the marketing mix to end on the segmentation, targeting and positioning of Café Joyeux Portugal. From this analysis, it is clear that Café Joyeux unique concept is able to differentiate them from competition and appeal to their target.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-16
2022-06-22
2022-06-22T00:00:00Z
2025-12-16T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/145516
TID:203082753
url http://hdl.handle.net/10362/145516
identifier_str_mv TID:203082753
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv metadata only access
info:eu-repo/semantics/openAccess
rights_invalid_str_mv metadata only access
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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