The role of retailtainment on generation Z behavioral intentions in shopping centers

Detalhes bibliográficos
Autor(a) principal: Pinto, Beatriz Cavaleira dos Santos Tavares
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/27244
Resumo: Shopping is a major tourist activity, destination attraction feature and motive for travel. The number one choice for shopping is shopping centers, which play a crucial role in attracting tourists, residents and economic investors and represent a key component of tourism marketing in promoting a destination. One of the main attractiveness attributes in shopping centers is entertainment. Although some effort has been made to understand the impact of entertainment in shopping malls, there is a gap in what concerns the impact of different entertainment types on the diverse behavioral outcomes. This dissertation is among the first studies to examine the effects of each entertainment type on behavioral intentions, targeting a specific segment: Generation Z. Generation Z is yet a misunderstood generation, underestimated and will soon become the financiers of tourism and travel. That said, this dissertation aims to investigate the relation between the proposed entertainment types and Generation Z behavioral intentions in shopping centers. A survey-based study with a sample size of 150 Generation Z members is used to test the proposed model. The results revealed that permanent and temporary entertainment are positively related to Generation Z intention to visit the mall. Moreover, findings indicate that permanent entertainment is also positively related to Generation Z intention to recommend the mall. This study’s findings have significant theoretical and managerial implications and represent future insights for researchers, academics and managers.
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spelling The role of retailtainment on generation Z behavioral intentions in shopping centersShopping tourismCentros comerciais -- Shopping centersRetailtainmentGeração Z -- Z GenerationTurismo de comprasShopping is a major tourist activity, destination attraction feature and motive for travel. The number one choice for shopping is shopping centers, which play a crucial role in attracting tourists, residents and economic investors and represent a key component of tourism marketing in promoting a destination. One of the main attractiveness attributes in shopping centers is entertainment. Although some effort has been made to understand the impact of entertainment in shopping malls, there is a gap in what concerns the impact of different entertainment types on the diverse behavioral outcomes. This dissertation is among the first studies to examine the effects of each entertainment type on behavioral intentions, targeting a specific segment: Generation Z. Generation Z is yet a misunderstood generation, underestimated and will soon become the financiers of tourism and travel. That said, this dissertation aims to investigate the relation between the proposed entertainment types and Generation Z behavioral intentions in shopping centers. A survey-based study with a sample size of 150 Generation Z members is used to test the proposed model. The results revealed that permanent and temporary entertainment are positively related to Generation Z intention to visit the mall. Moreover, findings indicate that permanent entertainment is also positively related to Generation Z intention to recommend the mall. This study’s findings have significant theoretical and managerial implications and represent future insights for researchers, academics and managers.Fazer compras é uma importante atividade turística, uma característica de atração de destino e um motivo de viagem. A primeira escolha para fazer compras são os centros comerciais, que desempenham um papel crucial na atração de turistas, residentes e investidores e representam uma componente chave do marketing turístico na promoção de destino. Um dos principais atributos de atratividade nos centros comerciais é o entretenimento. Apesar de existir um esforço em perceber o impacto do entretenimento nos centros comerciais, há uma lacuna no que respeita o impacto dos diferentes tipos de entretenimento nos vários resultados comportamentais. Este estudo está entre os primeiros a examinar os efeitos de cada tipo de entretenimento nas intenções comportamentais, direcionado a um segmento específico: a Geração Z. A Geração Z é ainda uma geração incompreendida, subestimada e brevemente tornar-se-á a financiadora do turismo. Dito isto, o objetivo desta dissertação é investigar a relação entre os tipos de entretenimento propostos e as intenções comportamentais da Geração Z nos centros comerciais. Um questionário com uma amostra de 150 membros da Geração Z foi desenvolvido para testar as hipóteses propostas. Os resultados revelaram que o entretenimento permanente e temporário estão positivamente relacionados com a intenção da Geração Z de visitar o centro comercial. Adicionalmente, os resultados indicam que o entretenimento permanente também está positivamente relacionado com a intenção da Geração Z de recomendar o centro comercial. Os resultados deste estudo têm implicações teóricas e de gestão significativas e representam indicações futuras para investigadores, estudantes e gestores.2023-12-22T00:00:00Z2022-12-22T00:00:00Z2022-12-222022-11info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/27244TID:203145674engPinto, Beatriz Cavaleira dos Santos Tavaresinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-24T01:19:35Zoai:repositorio.iscte-iul.pt:10071/27244Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:29:35.050758Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The role of retailtainment on generation Z behavioral intentions in shopping centers
title The role of retailtainment on generation Z behavioral intentions in shopping centers
spellingShingle The role of retailtainment on generation Z behavioral intentions in shopping centers
Pinto, Beatriz Cavaleira dos Santos Tavares
Shopping tourism
Centros comerciais -- Shopping centers
Retailtainment
Geração Z -- Z Generation
Turismo de compras
title_short The role of retailtainment on generation Z behavioral intentions in shopping centers
title_full The role of retailtainment on generation Z behavioral intentions in shopping centers
title_fullStr The role of retailtainment on generation Z behavioral intentions in shopping centers
title_full_unstemmed The role of retailtainment on generation Z behavioral intentions in shopping centers
title_sort The role of retailtainment on generation Z behavioral intentions in shopping centers
author Pinto, Beatriz Cavaleira dos Santos Tavares
author_facet Pinto, Beatriz Cavaleira dos Santos Tavares
author_role author
dc.contributor.author.fl_str_mv Pinto, Beatriz Cavaleira dos Santos Tavares
dc.subject.por.fl_str_mv Shopping tourism
Centros comerciais -- Shopping centers
Retailtainment
Geração Z -- Z Generation
Turismo de compras
topic Shopping tourism
Centros comerciais -- Shopping centers
Retailtainment
Geração Z -- Z Generation
Turismo de compras
description Shopping is a major tourist activity, destination attraction feature and motive for travel. The number one choice for shopping is shopping centers, which play a crucial role in attracting tourists, residents and economic investors and represent a key component of tourism marketing in promoting a destination. One of the main attractiveness attributes in shopping centers is entertainment. Although some effort has been made to understand the impact of entertainment in shopping malls, there is a gap in what concerns the impact of different entertainment types on the diverse behavioral outcomes. This dissertation is among the first studies to examine the effects of each entertainment type on behavioral intentions, targeting a specific segment: Generation Z. Generation Z is yet a misunderstood generation, underestimated and will soon become the financiers of tourism and travel. That said, this dissertation aims to investigate the relation between the proposed entertainment types and Generation Z behavioral intentions in shopping centers. A survey-based study with a sample size of 150 Generation Z members is used to test the proposed model. The results revealed that permanent and temporary entertainment are positively related to Generation Z intention to visit the mall. Moreover, findings indicate that permanent entertainment is also positively related to Generation Z intention to recommend the mall. This study’s findings have significant theoretical and managerial implications and represent future insights for researchers, academics and managers.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-22T00:00:00Z
2022-12-22
2022-11
2023-12-22T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/27244
TID:203145674
url http://hdl.handle.net/10071/27244
identifier_str_mv TID:203145674
dc.language.iso.fl_str_mv eng
language eng
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dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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