Online Political Campaigning during the 2014 Regional Elections in Poland

Detalhes bibliográficos
Autor(a) principal: Baranowski, Paweł
Data de Publicação: 2015
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.17645/mac.v3i4.368
Resumo: This article is dedicated to the analysis and evaluation of political communication on a regional level. Without any doubt, the Internet revolution affected electoral campaigning on every level. Online campaigning before local elections is often marginalized by political scientists and other scholars researching political marketing. However, the question emerges: are the candidates aware of the possibilities that new media has brought to political communication? Content analysis of all the major online communication tools has allowed the author to analyze the patterns of using websites, official Facebook profiles and Twitter accounts of candidates during the 2014 Lower Silesian Regional assembly elections. The Lower Silesian Voivodeship is among the fastest developing regions in Poland with high Internet penetration rate. Is the Internet campaign treated as a second-class way to communicate with potential voters, or is it perceived as an opportunity to reach electorate online?
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spelling Online Political Campaigning during the 2014 Regional Elections in Polande-campaigning; Internet; new media; own media; Poland; political communication; regional elections; social mediaThis article is dedicated to the analysis and evaluation of political communication on a regional level. Without any doubt, the Internet revolution affected electoral campaigning on every level. Online campaigning before local elections is often marginalized by political scientists and other scholars researching political marketing. However, the question emerges: are the candidates aware of the possibilities that new media has brought to political communication? Content analysis of all the major online communication tools has allowed the author to analyze the patterns of using websites, official Facebook profiles and Twitter accounts of candidates during the 2014 Lower Silesian Regional assembly elections. The Lower Silesian Voivodeship is among the fastest developing regions in Poland with high Internet penetration rate. Is the Internet campaign treated as a second-class way to communicate with potential voters, or is it perceived as an opportunity to reach electorate online?Cogitatio2015-12-29info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v3i4.368oai:ojs.cogitatiopress.com:article/368Media and Communication; Vol 3, No 4 (2015): Turbulences of the Central and Eastern European Media; 35-442183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/368https://doi.org/10.17645/mac.v3i4.368https://www.cogitatiopress.com/mediaandcommunication/article/view/368/368Copyright (c) 2015 Paweł Baranowskihttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBaranowski, Paweł2022-12-20T10:59:15Zoai:ojs.cogitatiopress.com:article/368Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:21:15.524365Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Online Political Campaigning during the 2014 Regional Elections in Poland
title Online Political Campaigning during the 2014 Regional Elections in Poland
spellingShingle Online Political Campaigning during the 2014 Regional Elections in Poland
Baranowski, Paweł
e-campaigning; Internet; new media; own media; Poland; political communication; regional elections; social media
title_short Online Political Campaigning during the 2014 Regional Elections in Poland
title_full Online Political Campaigning during the 2014 Regional Elections in Poland
title_fullStr Online Political Campaigning during the 2014 Regional Elections in Poland
title_full_unstemmed Online Political Campaigning during the 2014 Regional Elections in Poland
title_sort Online Political Campaigning during the 2014 Regional Elections in Poland
author Baranowski, Paweł
author_facet Baranowski, Paweł
author_role author
dc.contributor.author.fl_str_mv Baranowski, Paweł
dc.subject.por.fl_str_mv e-campaigning; Internet; new media; own media; Poland; political communication; regional elections; social media
topic e-campaigning; Internet; new media; own media; Poland; political communication; regional elections; social media
description This article is dedicated to the analysis and evaluation of political communication on a regional level. Without any doubt, the Internet revolution affected electoral campaigning on every level. Online campaigning before local elections is often marginalized by political scientists and other scholars researching political marketing. However, the question emerges: are the candidates aware of the possibilities that new media has brought to political communication? Content analysis of all the major online communication tools has allowed the author to analyze the patterns of using websites, official Facebook profiles and Twitter accounts of candidates during the 2014 Lower Silesian Regional assembly elections. The Lower Silesian Voivodeship is among the fastest developing regions in Poland with high Internet penetration rate. Is the Internet campaign treated as a second-class way to communicate with potential voters, or is it perceived as an opportunity to reach electorate online?
publishDate 2015
dc.date.none.fl_str_mv 2015-12-29
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.17645/mac.v3i4.368
oai:ojs.cogitatiopress.com:article/368
url https://doi.org/10.17645/mac.v3i4.368
identifier_str_mv oai:ojs.cogitatiopress.com:article/368
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://www.cogitatiopress.com/mediaandcommunication/article/view/368
https://doi.org/10.17645/mac.v3i4.368
https://www.cogitatiopress.com/mediaandcommunication/article/view/368/368
dc.rights.driver.fl_str_mv Copyright (c) 2015 Paweł Baranowski
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Paweł Baranowski
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Cogitatio
publisher.none.fl_str_mv Cogitatio
dc.source.none.fl_str_mv Media and Communication; Vol 3, No 4 (2015): Turbulences of the Central and Eastern European Media; 35-44
2183-2439
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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