The use of web analytics on a small data set in an online media company : shifter´s case study

Detalhes bibliográficos
Autor(a) principal: Ribeiro, João Pedro de Almeida
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/19907
Resumo: Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
id RCAP_d586cd80519e1b31203933079f1e8a44
oai_identifier_str oai:run.unl.pt:10362/19907
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling The use of web analytics on a small data set in an online media company : shifter´s case studyWeb AnalyticsSite PerformanceOnsite AnalyticsNavigation PatternsUser ExperienceProject Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceThe primary struggle in data analysis is the lack of talent in performing relevant and fit-to-business analyzes that retrieve knowledge and provides concise and clear action plans to today’s startups and small enterprises that exist online. Tracking, knowing and understanding the navigational patterns of user behavior for a 3 month period collection and using an Excel spreadsheet tool obtained a context for each piece of content produced and published by Shifter, an online media company. Investigations made after acquiring Shifter’s data resulted in recommendations for rethink and redesign the editorial content of the business to answer different community’s needs.Gonçalves, Rui Alexandre HenriquesRUNRibeiro, João Pedro de Almeida2017-01-25T15:12:21Z2017-01-092017-01-09T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/19907TID:201541564enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:02:32Zoai:run.unl.pt:10362/19907Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:25:47.396222Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The use of web analytics on a small data set in an online media company : shifter´s case study
title The use of web analytics on a small data set in an online media company : shifter´s case study
spellingShingle The use of web analytics on a small data set in an online media company : shifter´s case study
Ribeiro, João Pedro de Almeida
Web Analytics
Site Performance
Onsite Analytics
Navigation Patterns
User Experience
title_short The use of web analytics on a small data set in an online media company : shifter´s case study
title_full The use of web analytics on a small data set in an online media company : shifter´s case study
title_fullStr The use of web analytics on a small data set in an online media company : shifter´s case study
title_full_unstemmed The use of web analytics on a small data set in an online media company : shifter´s case study
title_sort The use of web analytics on a small data set in an online media company : shifter´s case study
author Ribeiro, João Pedro de Almeida
author_facet Ribeiro, João Pedro de Almeida
author_role author
dc.contributor.none.fl_str_mv Gonçalves, Rui Alexandre Henriques
RUN
dc.contributor.author.fl_str_mv Ribeiro, João Pedro de Almeida
dc.subject.por.fl_str_mv Web Analytics
Site Performance
Onsite Analytics
Navigation Patterns
User Experience
topic Web Analytics
Site Performance
Onsite Analytics
Navigation Patterns
User Experience
description Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence
publishDate 2017
dc.date.none.fl_str_mv 2017-01-25T15:12:21Z
2017-01-09
2017-01-09T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/19907
TID:201541564
url http://hdl.handle.net/10362/19907
identifier_str_mv TID:201541564
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799137888770719744

Registros relacionados