Health and Scientific Frames in Online Communication of Tick-Borne Encephalitis: Antecedents of Frame Recognition

Detalhes bibliográficos
Autor(a) principal: Kohler, Sarah
Data de Publicação: 2020
Outros Autores: Koinig, Isabell
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.17645/mac.v8i2.2859
Resumo: In a period characterized by vaccine hesitancy and even vaccine refusal, the way online information on vaccination is presented might affect the recipients’ opinions and attitudes. While research has focused more on vaccinations against measles or influenza, and described how the framing approach can be applied to vaccination, this is not the case with tick-borne encephalitis, a potentially fatal infection induced by tick bites. This study takes one step back and seeks to investigate whether health and scientific frames in online communication are even recognized by the public. Moreover, the influence of selected health- and vaccine-related constructs on the recognition of frames is examined. Study results indicate that health frames are the most easily identified and that their use might be a fruitful strategy when raising awareness of health topics such as vaccination.
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spelling Health and Scientific Frames in Online Communication of Tick-Borne Encephalitis: Antecedents of Frame Recognitionframing; health communication; science communication; tick-borne encephalitis; vaccinationIn a period characterized by vaccine hesitancy and even vaccine refusal, the way online information on vaccination is presented might affect the recipients’ opinions and attitudes. While research has focused more on vaccinations against measles or influenza, and described how the framing approach can be applied to vaccination, this is not the case with tick-borne encephalitis, a potentially fatal infection induced by tick bites. This study takes one step back and seeks to investigate whether health and scientific frames in online communication are even recognized by the public. Moreover, the influence of selected health- and vaccine-related constructs on the recognition of frames is examined. Study results indicate that health frames are the most easily identified and that their use might be a fruitful strategy when raising awareness of health topics such as vaccination.Cogitatio2020-06-25info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v8i2.2859oai:ojs.cogitatiopress.com:article/2859Media and Communication; Vol 8, No 2 (2020): Health and Science Controversies in the Digital World: News, Mis/Disinformation and Public Engagement; 413-4242183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/2859https://doi.org/10.17645/mac.v8i2.2859https://www.cogitatiopress.com/mediaandcommunication/article/view/2859/2859Copyright (c) 2020 Sarah Kohler, Isabell Koinighttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessKohler, SarahKoinig, Isabell2022-12-20T10:57:50Zoai:ojs.cogitatiopress.com:article/2859Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:20:32.849209Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Health and Scientific Frames in Online Communication of Tick-Borne Encephalitis: Antecedents of Frame Recognition
title Health and Scientific Frames in Online Communication of Tick-Borne Encephalitis: Antecedents of Frame Recognition
spellingShingle Health and Scientific Frames in Online Communication of Tick-Borne Encephalitis: Antecedents of Frame Recognition
Kohler, Sarah
framing; health communication; science communication; tick-borne encephalitis; vaccination
title_short Health and Scientific Frames in Online Communication of Tick-Borne Encephalitis: Antecedents of Frame Recognition
title_full Health and Scientific Frames in Online Communication of Tick-Borne Encephalitis: Antecedents of Frame Recognition
title_fullStr Health and Scientific Frames in Online Communication of Tick-Borne Encephalitis: Antecedents of Frame Recognition
title_full_unstemmed Health and Scientific Frames in Online Communication of Tick-Borne Encephalitis: Antecedents of Frame Recognition
title_sort Health and Scientific Frames in Online Communication of Tick-Borne Encephalitis: Antecedents of Frame Recognition
author Kohler, Sarah
author_facet Kohler, Sarah
Koinig, Isabell
author_role author
author2 Koinig, Isabell
author2_role author
dc.contributor.author.fl_str_mv Kohler, Sarah
Koinig, Isabell
dc.subject.por.fl_str_mv framing; health communication; science communication; tick-borne encephalitis; vaccination
topic framing; health communication; science communication; tick-borne encephalitis; vaccination
description In a period characterized by vaccine hesitancy and even vaccine refusal, the way online information on vaccination is presented might affect the recipients’ opinions and attitudes. While research has focused more on vaccinations against measles or influenza, and described how the framing approach can be applied to vaccination, this is not the case with tick-borne encephalitis, a potentially fatal infection induced by tick bites. This study takes one step back and seeks to investigate whether health and scientific frames in online communication are even recognized by the public. Moreover, the influence of selected health- and vaccine-related constructs on the recognition of frames is examined. Study results indicate that health frames are the most easily identified and that their use might be a fruitful strategy when raising awareness of health topics such as vaccination.
publishDate 2020
dc.date.none.fl_str_mv 2020-06-25
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.17645/mac.v8i2.2859
oai:ojs.cogitatiopress.com:article/2859
url https://doi.org/10.17645/mac.v8i2.2859
identifier_str_mv oai:ojs.cogitatiopress.com:article/2859
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://www.cogitatiopress.com/mediaandcommunication/article/view/2859
https://doi.org/10.17645/mac.v8i2.2859
https://www.cogitatiopress.com/mediaandcommunication/article/view/2859/2859
dc.rights.driver.fl_str_mv Copyright (c) 2020 Sarah Kohler, Isabell Koinig
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Sarah Kohler, Isabell Koinig
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Cogitatio
publisher.none.fl_str_mv Cogitatio
dc.source.none.fl_str_mv Media and Communication; Vol 8, No 2 (2020): Health and Science Controversies in the Digital World: News, Mis/Disinformation and Public Engagement; 413-424
2183-2439
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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