In need for change

Detalhes bibliográficos
Autor(a) principal: Remmerbach, Antonia
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/105922
Resumo: This individual report intends to identify the most pressing changes the beauty and personal care market is currently facing upon which Beiersdorf needs to react immediately. The digital disruption and the increased demand for organic and naturally produced beauty and personal care products are among the most important market-altering factors. To prevent Beiersdorf from losing market share and be able to compete with indie brands, the company needs to increase the agility in its business model. Three possible solutions are partnerships with influencers, creating an accelerator program and acquiring D2C brands.
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spelling In need for changeMajor industry disruptionSmall and disruptiveDigitalization and social mediaD2c business modelsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis individual report intends to identify the most pressing changes the beauty and personal care market is currently facing upon which Beiersdorf needs to react immediately. The digital disruption and the increased demand for organic and naturally produced beauty and personal care products are among the most important market-altering factors. To prevent Beiersdorf from losing market share and be able to compete with indie brands, the company needs to increase the agility in its business model. Three possible solutions are partnerships with influencers, creating an accelerator program and acquiring D2C brands.Castro, Filipa Frade deRUNRemmerbach, Antonia2020-10-20T13:25:26Z2020-01-242020-01-062020-01-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/105922TID:202494470enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:51:08Zoai:run.unl.pt:10362/105922Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:37.868278Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv In need for change
title In need for change
spellingShingle In need for change
Remmerbach, Antonia
Major industry disruption
Small and disruptive
Digitalization and social media
D2c business models
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short In need for change
title_full In need for change
title_fullStr In need for change
title_full_unstemmed In need for change
title_sort In need for change
author Remmerbach, Antonia
author_facet Remmerbach, Antonia
author_role author
dc.contributor.none.fl_str_mv Castro, Filipa Frade de
RUN
dc.contributor.author.fl_str_mv Remmerbach, Antonia
dc.subject.por.fl_str_mv Major industry disruption
Small and disruptive
Digitalization and social media
D2c business models
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Major industry disruption
Small and disruptive
Digitalization and social media
D2c business models
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This individual report intends to identify the most pressing changes the beauty and personal care market is currently facing upon which Beiersdorf needs to react immediately. The digital disruption and the increased demand for organic and naturally produced beauty and personal care products are among the most important market-altering factors. To prevent Beiersdorf from losing market share and be able to compete with indie brands, the company needs to increase the agility in its business model. Three possible solutions are partnerships with influencers, creating an accelerator program and acquiring D2C brands.
publishDate 2020
dc.date.none.fl_str_mv 2020-10-20T13:25:26Z
2020-01-24
2020-01-06
2020-01-24T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/105922
TID:202494470
url http://hdl.handle.net/10362/105922
identifier_str_mv TID:202494470
dc.language.iso.fl_str_mv eng
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dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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