Make or buy in the hotel marketing department: transaction costs, financial and relational performance

Detalhes bibliográficos
Autor(a) principal: Espino-Rodríguez,Tomás F.
Data de Publicação: 2017
Outros Autores: Rodríguez Díaz,Manuel
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582017000100002
Resumo: The outsourcing of hotel marketing is one of the strategic decisions that can help hotels manage the distribution channels more efficiently. This study analyzes the factors determining the outsourcing of hotel sales and marketing activities. It uses the transaction costs framework, complemented by the analysis of performance costs and quality. In this context, the possible impact of outsourcing the marketing department on relational and financial performance is analyzed. The results of the study clearly show a close relationship between these variables and current outsourcing. In addition, the increase in outsourcing is determined by low relational quality. These results lead to the conclusion that it is necessary to create new systems and procedures in sales and marketing activities to offer new competitive solutions through outsourcing.
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spelling Make or buy in the hotel marketing department: transaction costs, financial and relational performanceOutsourcingmarketing and saleshotel sectortransaction costfinancialrelationalThe outsourcing of hotel marketing is one of the strategic decisions that can help hotels manage the distribution channels more efficiently. This study analyzes the factors determining the outsourcing of hotel sales and marketing activities. It uses the transaction costs framework, complemented by the analysis of performance costs and quality. In this context, the possible impact of outsourcing the marketing department on relational and financial performance is analyzed. The results of the study clearly show a close relationship between these variables and current outsourcing. In addition, the increase in outsourcing is determined by low relational quality. These results lead to the conclusion that it is necessary to create new systems and procedures in sales and marketing activities to offer new competitive solutions through outsourcing.Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve2017-03-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582017000100002Tourism & Management Studies v.13 n.1 2017reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582017000100002Espino-Rodríguez,Tomás F.Rodríguez Díaz,Manuelinfo:eu-repo/semantics/openAccess2024-02-06T17:29:07Zoai:scielo:S2182-84582017000100002Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:33:09.778917Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Make or buy in the hotel marketing department: transaction costs, financial and relational performance
title Make or buy in the hotel marketing department: transaction costs, financial and relational performance
spellingShingle Make or buy in the hotel marketing department: transaction costs, financial and relational performance
Espino-Rodríguez,Tomás F.
Outsourcing
marketing and sales
hotel sector
transaction cost
financial
relational
title_short Make or buy in the hotel marketing department: transaction costs, financial and relational performance
title_full Make or buy in the hotel marketing department: transaction costs, financial and relational performance
title_fullStr Make or buy in the hotel marketing department: transaction costs, financial and relational performance
title_full_unstemmed Make or buy in the hotel marketing department: transaction costs, financial and relational performance
title_sort Make or buy in the hotel marketing department: transaction costs, financial and relational performance
author Espino-Rodríguez,Tomás F.
author_facet Espino-Rodríguez,Tomás F.
Rodríguez Díaz,Manuel
author_role author
author2 Rodríguez Díaz,Manuel
author2_role author
dc.contributor.author.fl_str_mv Espino-Rodríguez,Tomás F.
Rodríguez Díaz,Manuel
dc.subject.por.fl_str_mv Outsourcing
marketing and sales
hotel sector
transaction cost
financial
relational
topic Outsourcing
marketing and sales
hotel sector
transaction cost
financial
relational
description The outsourcing of hotel marketing is one of the strategic decisions that can help hotels manage the distribution channels more efficiently. This study analyzes the factors determining the outsourcing of hotel sales and marketing activities. It uses the transaction costs framework, complemented by the analysis of performance costs and quality. In this context, the possible impact of outsourcing the marketing department on relational and financial performance is analyzed. The results of the study clearly show a close relationship between these variables and current outsourcing. In addition, the increase in outsourcing is determined by low relational quality. These results lead to the conclusion that it is necessary to create new systems and procedures in sales and marketing activities to offer new competitive solutions through outsourcing.
publishDate 2017
dc.date.none.fl_str_mv 2017-03-01
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582017000100002
url http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582017000100002
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582017000100002
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve
publisher.none.fl_str_mv Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve
dc.source.none.fl_str_mv Tourism & Management Studies v.13 n.1 2017
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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