A consumer preference study on type 1 diabetes mellitius: a structural equation modelling approach in a portuguese population

Detalhes bibliográficos
Autor(a) principal: Lourenço, Júlia Maria Ferreira de Almeida
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/148618
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
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spelling A consumer preference study on type 1 diabetes mellitius: a structural equation modelling approach in a portuguese populationType 1 Diabetes MellitusPatients' perceptionsNew technological devicesMarketing campaignsSDG 3 - Good health and well-beingSDG 4 - Quality educationSDG 8 - Decent work and economic growthSDG 9 - Industry, innovation and infrastructureSDG 10 - Reduced inequalitiesSDG 11 - Sustainable cities and communitiesSDG 12 - Responsible production and consumptionSDG 16 - Peace, justice and strong institutionsSDG 17 - Partnerships for the goalsDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRMType 1 Diabetes Mellitus (T1DM) is the most common chronic, endocrine, and autoimmune disease in childhood. With the evolution of medicine and advanced technology, there are new devices available which allow the self-management of this disorder to be more practical. However, many variables are likely to influence treatment choice. The aim of this work was to identify which variables most influence the decision-making process of Portuguese patients with T1DM and assess how these variables can be used by industries to better target their marketing campaigns. A model representing the relationships between the various variables was developed, where the following variables were studied: emotional capacity, treatment satisfaction, treatment effectiveness, self-management, decision-making, social support, financial capacity, disease acceptance, treatment adherence, medical institution, and age. Based the conceptual model, a survey was developed and implemented which included 260 participants. Two interviews were carried out with Abbot and Roche, respectively, to ascertain the nature of marketing campaigns carried out by industries and to understand if those consider the patient’s perceptions when launching new technological device. Concerning the patients’ preferences, about 42% of women and 39% of men do not accept the restrictions that T1DM brings. However, the disease itself proved not to be a limiting factor for patients to perform activities that they enjoy. Overall, T1DM patients showed a good level of disease acceptance. The data collected did not allow to discriminate if there is a clinically significant improvement in HbA1c levels with insulin pumps in the T1DM Portuguese population as most participants in the study used insulin pens. In addition, 70% of individuals stated that knowledge of the disease and financial capacity influenced their treatment choices. Regarding treatment satisfaction, results showed that if the high number of decisions taken daily by T1DM patients do not translate to a high treatment efficient, it will lead to a low treatment satisfaction. Although high self-management patients demonstrated a greater awareness of the daily challenges as T1DM patients, it is more difficult for them to accept the disease. Modifying the means of communication between industry and T1DM patients can mitigate the lack of treatment adherence, and industries should conduct their marketing campaigns considering patient profiling obtained from cluster analysis. This work allowed to identify the variables that influence treatment choice for the T1DM Portuguese population. These results can contribute to the development of more practical technological devices according to the patients’ characteristics.Rita, Paulo Miguel Rasquinho FerreiraRibeiro, RogérioRUNLourenço, Júlia Maria Ferreira de Almeida2023-01-232026-01-23T00:00:00Z2023-01-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/148618TID:203217292enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:30:19Zoai:run.unl.pt:10362/148618Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:53:26.953971Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A consumer preference study on type 1 diabetes mellitius: a structural equation modelling approach in a portuguese population
title A consumer preference study on type 1 diabetes mellitius: a structural equation modelling approach in a portuguese population
spellingShingle A consumer preference study on type 1 diabetes mellitius: a structural equation modelling approach in a portuguese population
Lourenço, Júlia Maria Ferreira de Almeida
Type 1 Diabetes Mellitus
Patients' perceptions
New technological devices
Marketing campaigns
SDG 3 - Good health and well-being
SDG 4 - Quality education
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
SDG 10 - Reduced inequalities
SDG 11 - Sustainable cities and communities
SDG 12 - Responsible production and consumption
SDG 16 - Peace, justice and strong institutions
SDG 17 - Partnerships for the goals
title_short A consumer preference study on type 1 diabetes mellitius: a structural equation modelling approach in a portuguese population
title_full A consumer preference study on type 1 diabetes mellitius: a structural equation modelling approach in a portuguese population
title_fullStr A consumer preference study on type 1 diabetes mellitius: a structural equation modelling approach in a portuguese population
title_full_unstemmed A consumer preference study on type 1 diabetes mellitius: a structural equation modelling approach in a portuguese population
title_sort A consumer preference study on type 1 diabetes mellitius: a structural equation modelling approach in a portuguese population
author Lourenço, Júlia Maria Ferreira de Almeida
author_facet Lourenço, Júlia Maria Ferreira de Almeida
author_role author
dc.contributor.none.fl_str_mv Rita, Paulo Miguel Rasquinho Ferreira
Ribeiro, Rogério
RUN
dc.contributor.author.fl_str_mv Lourenço, Júlia Maria Ferreira de Almeida
dc.subject.por.fl_str_mv Type 1 Diabetes Mellitus
Patients' perceptions
New technological devices
Marketing campaigns
SDG 3 - Good health and well-being
SDG 4 - Quality education
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
SDG 10 - Reduced inequalities
SDG 11 - Sustainable cities and communities
SDG 12 - Responsible production and consumption
SDG 16 - Peace, justice and strong institutions
SDG 17 - Partnerships for the goals
topic Type 1 Diabetes Mellitus
Patients' perceptions
New technological devices
Marketing campaigns
SDG 3 - Good health and well-being
SDG 4 - Quality education
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
SDG 10 - Reduced inequalities
SDG 11 - Sustainable cities and communities
SDG 12 - Responsible production and consumption
SDG 16 - Peace, justice and strong institutions
SDG 17 - Partnerships for the goals
description Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
publishDate 2023
dc.date.none.fl_str_mv 2023-01-23
2023-01-23T00:00:00Z
2026-01-23T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/148618
TID:203217292
url http://hdl.handle.net/10362/148618
identifier_str_mv TID:203217292
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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