Linking atmospherics to shopping outcomes: the role of the desire to stay
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/35670 |
Resumo: | This study relies on the Stimulus-Organism-Response (S–O-R) paradigm to explore the mediating role of the desire to stay at the shopping mall in the relationship between shopper positive attitudes towards three atmospheric cues (color schemes, lighting, and music) and the shopping outcomes of shopper satisfaction, positive Word-of-Mouth (WOM) and patronage intentions. Moreover, the study elaborates on the path from the desire to stay to positive WOM and patronage intentions by considering the mediating role of shopper satisfaction. A survey-based study comprising a sample size of 451 mall shoppers has been developed to test the proposed research model. The results indicate that the desire to stay mediates the relationship between shoppers’ positive attitudes towards color schemes and music, on one hand, and shopper satisfaction and positive WOM, on the other hand. Although the desire to stay has a direct effect on positive WOM, it does not directly impact patronage intention. However, the latter path becomes significant when considering the mediating role of shopper satisfaction, indicating that satisfying mall stays enhance desirable outcomes. Based on these findings, implications for theory and retailers are discussed. |
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Linking atmospherics to shopping outcomes: the role of the desire to stayAtmosphericsDesire to stayPatronage intentionsShopper satisfactionShopping mallsWord-of-MouthThis study relies on the Stimulus-Organism-Response (S–O-R) paradigm to explore the mediating role of the desire to stay at the shopping mall in the relationship between shopper positive attitudes towards three atmospheric cues (color schemes, lighting, and music) and the shopping outcomes of shopper satisfaction, positive Word-of-Mouth (WOM) and patronage intentions. Moreover, the study elaborates on the path from the desire to stay to positive WOM and patronage intentions by considering the mediating role of shopper satisfaction. A survey-based study comprising a sample size of 451 mall shoppers has been developed to test the proposed research model. The results indicate that the desire to stay mediates the relationship between shoppers’ positive attitudes towards color schemes and music, on one hand, and shopper satisfaction and positive WOM, on the other hand. Although the desire to stay has a direct effect on positive WOM, it does not directly impact patronage intention. However, the latter path becomes significant when considering the mediating role of shopper satisfaction, indicating that satisfying mall stays enhance desirable outcomes. Based on these findings, implications for theory and retailers are discussed.Veritati - Repositório Institucional da Universidade Católica PortuguesaElmashhara, Maher GeorgesSoares, Ana Maria2022-012022-01-01T00:00:00Z2024-09-09T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.14/35670eng0969-698910.1016/j.jretconser.2021.10274485114397846000702897800007info:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-02-06T01:36:21Zoai:repositorio.ucp.pt:10400.14/35670Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:28:58.188540Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Linking atmospherics to shopping outcomes: the role of the desire to stay |
title |
Linking atmospherics to shopping outcomes: the role of the desire to stay |
spellingShingle |
Linking atmospherics to shopping outcomes: the role of the desire to stay Elmashhara, Maher Georges Atmospherics Desire to stay Patronage intentions Shopper satisfaction Shopping malls Word-of-Mouth |
title_short |
Linking atmospherics to shopping outcomes: the role of the desire to stay |
title_full |
Linking atmospherics to shopping outcomes: the role of the desire to stay |
title_fullStr |
Linking atmospherics to shopping outcomes: the role of the desire to stay |
title_full_unstemmed |
Linking atmospherics to shopping outcomes: the role of the desire to stay |
title_sort |
Linking atmospherics to shopping outcomes: the role of the desire to stay |
author |
Elmashhara, Maher Georges |
author_facet |
Elmashhara, Maher Georges Soares, Ana Maria |
author_role |
author |
author2 |
Soares, Ana Maria |
author2_role |
author |
dc.contributor.none.fl_str_mv |
Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Elmashhara, Maher Georges Soares, Ana Maria |
dc.subject.por.fl_str_mv |
Atmospherics Desire to stay Patronage intentions Shopper satisfaction Shopping malls Word-of-Mouth |
topic |
Atmospherics Desire to stay Patronage intentions Shopper satisfaction Shopping malls Word-of-Mouth |
description |
This study relies on the Stimulus-Organism-Response (S–O-R) paradigm to explore the mediating role of the desire to stay at the shopping mall in the relationship between shopper positive attitudes towards three atmospheric cues (color schemes, lighting, and music) and the shopping outcomes of shopper satisfaction, positive Word-of-Mouth (WOM) and patronage intentions. Moreover, the study elaborates on the path from the desire to stay to positive WOM and patronage intentions by considering the mediating role of shopper satisfaction. A survey-based study comprising a sample size of 451 mall shoppers has been developed to test the proposed research model. The results indicate that the desire to stay mediates the relationship between shoppers’ positive attitudes towards color schemes and music, on one hand, and shopper satisfaction and positive WOM, on the other hand. Although the desire to stay has a direct effect on positive WOM, it does not directly impact patronage intention. However, the latter path becomes significant when considering the mediating role of shopper satisfaction, indicating that satisfying mall stays enhance desirable outcomes. Based on these findings, implications for theory and retailers are discussed. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-01 2022-01-01T00:00:00Z 2024-09-09T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/35670 |
url |
http://hdl.handle.net/10400.14/35670 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
0969-6989 10.1016/j.jretconser.2021.102744 85114397846 000702897800007 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799132009620045824 |