Challenges and strategies for multinational enterprises (MNEs) in China : an exploratory review
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/41304 |
Resumo: | Over the years, globalisation has become a common phenomenon, and emerging economies like China have entered the equation, attaining the highest growth rates. Multinational enterprises (MNEs) operating in China confront a variety of challenges, such as cultural differences, complexity in the regulatory environment, and rivalry from local businesses. Thus, MNEs must employ the proper strategies in order to overcome these obstacles. Through an analysis of the existing literature, comparison, and summarisation between authors and by addressing recent cases of MNEs in China, this article aims to answer the questions of what the main challenges for an MNE in the Chinese market are as well as the main strategies to achieve success in a market with so much potential. One strategy that has proven effective for MNEs in China is building strong relationships with local partners and government officials. This can help MNEs understand the local business environment and navigate complex regulations. Localisation also proved to be an important strategy with companies needing to adapt products and marketing to match the needs and preferences of Chinese consumers. This involves modifying products to fit local tastes or using local marketing channels to reach consumers. Local businesses, in a highly patriotic nation, have also shown themselves to be a serious threat since they have a better understanding of the market. Thus, MNEs must have a strong commitment to their strategy, invest in R&D, and delegate decisionmaking authority locally to be competitive and flexible enough to respond to a highly dynamic market. |
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Challenges and strategies for multinational enterprises (MNEs) in China : an exploratory reviewGlobalisationMultinational enterprisesEmerging countriesChinaChallengesBusiness strategiesGlobalizaçãoMultinacionaisPaíses emergentesDesafiosEstratégias de negócioDomínio/Área Científica::Ciências Sociais::Economia e GestãoOver the years, globalisation has become a common phenomenon, and emerging economies like China have entered the equation, attaining the highest growth rates. Multinational enterprises (MNEs) operating in China confront a variety of challenges, such as cultural differences, complexity in the regulatory environment, and rivalry from local businesses. Thus, MNEs must employ the proper strategies in order to overcome these obstacles. Through an analysis of the existing literature, comparison, and summarisation between authors and by addressing recent cases of MNEs in China, this article aims to answer the questions of what the main challenges for an MNE in the Chinese market are as well as the main strategies to achieve success in a market with so much potential. One strategy that has proven effective for MNEs in China is building strong relationships with local partners and government officials. This can help MNEs understand the local business environment and navigate complex regulations. Localisation also proved to be an important strategy with companies needing to adapt products and marketing to match the needs and preferences of Chinese consumers. This involves modifying products to fit local tastes or using local marketing channels to reach consumers. Local businesses, in a highly patriotic nation, have also shown themselves to be a serious threat since they have a better understanding of the market. Thus, MNEs must have a strong commitment to their strategy, invest in R&D, and delegate decisionmaking authority locally to be competitive and flexible enough to respond to a highly dynamic market.Ao longo dos anos, a globalização tornouse um fenómeno comum onde economias emergentes como a China atingem as taxas de crescimento mais elevadas. Empresas multinacionais (MNEs) que operam na China enfrentam uma variedade de desafios, tais como diferenças culturais, complexidade nas leis, e rivalidade das empresas locais. Assim, estas devem adotar estratégias adequadas para ultrapassar estes obstáculos. Através de uma análise da literatura existente, comparação e resumo entre autores e abordando casos recentes de MNEs na China, este artigo pretende responder às questões de quais os principais desafios para uma MNE neste mercado, assim como as principais estratégias para alcançar o sucesso numa economia tão promissora. Uma estratégia que se revelou eficaz é o estabelecimento de relações fortes com parceiros locais e governamentais. Assim as MNEs podem compreender melhor o ambiente empresarial local e a operar em leis ambíguas. A localização também provou ser uma estratégia importante onde as empresas necessitam de adaptar os produtos e o marketing para corresponderem às necessidades e preferências dos consumidores chineses. Isto envolve a adaptação dos produtos de forma a adequarem aos gostos locais ou utilização de canais de marketing locais para chegar aos consumidores. Também as empresas locais, num país altamente patriótico, têm demonstrado ser uma séria ameaça uma vez que têm uma melhor compreensão do mercado. Assim, as empresas multinacionais devem ter um forte empenho na sua estratégia, investir na I&D, e delegar o poder de decisão local para serem competitivas e flexíveis o suficiente para responderem a um mercado altamente dinâmico.Parada, PedroVeritati - Repositório Institucional da Universidade Católica PortuguesaFrancisco, Guilherme Miguel Faria Malveiro2024-01-24T01:30:41Z2023-01-232023-012023-01-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/41304TID:203278623enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-30T01:35:53Zoai:repositorio.ucp.pt:10400.14/41304Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:33:57.729824Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Challenges and strategies for multinational enterprises (MNEs) in China : an exploratory review |
title |
Challenges and strategies for multinational enterprises (MNEs) in China : an exploratory review |
spellingShingle |
Challenges and strategies for multinational enterprises (MNEs) in China : an exploratory review Francisco, Guilherme Miguel Faria Malveiro Globalisation Multinational enterprises Emerging countries China Challenges Business strategies Globalização Multinacionais Países emergentes Desafios Estratégias de negócio Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Challenges and strategies for multinational enterprises (MNEs) in China : an exploratory review |
title_full |
Challenges and strategies for multinational enterprises (MNEs) in China : an exploratory review |
title_fullStr |
Challenges and strategies for multinational enterprises (MNEs) in China : an exploratory review |
title_full_unstemmed |
Challenges and strategies for multinational enterprises (MNEs) in China : an exploratory review |
title_sort |
Challenges and strategies for multinational enterprises (MNEs) in China : an exploratory review |
author |
Francisco, Guilherme Miguel Faria Malveiro |
author_facet |
Francisco, Guilherme Miguel Faria Malveiro |
author_role |
author |
dc.contributor.none.fl_str_mv |
Parada, Pedro Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Francisco, Guilherme Miguel Faria Malveiro |
dc.subject.por.fl_str_mv |
Globalisation Multinational enterprises Emerging countries China Challenges Business strategies Globalização Multinacionais Países emergentes Desafios Estratégias de negócio Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Globalisation Multinational enterprises Emerging countries China Challenges Business strategies Globalização Multinacionais Países emergentes Desafios Estratégias de negócio Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Over the years, globalisation has become a common phenomenon, and emerging economies like China have entered the equation, attaining the highest growth rates. Multinational enterprises (MNEs) operating in China confront a variety of challenges, such as cultural differences, complexity in the regulatory environment, and rivalry from local businesses. Thus, MNEs must employ the proper strategies in order to overcome these obstacles. Through an analysis of the existing literature, comparison, and summarisation between authors and by addressing recent cases of MNEs in China, this article aims to answer the questions of what the main challenges for an MNE in the Chinese market are as well as the main strategies to achieve success in a market with so much potential. One strategy that has proven effective for MNEs in China is building strong relationships with local partners and government officials. This can help MNEs understand the local business environment and navigate complex regulations. Localisation also proved to be an important strategy with companies needing to adapt products and marketing to match the needs and preferences of Chinese consumers. This involves modifying products to fit local tastes or using local marketing channels to reach consumers. Local businesses, in a highly patriotic nation, have also shown themselves to be a serious threat since they have a better understanding of the market. Thus, MNEs must have a strong commitment to their strategy, invest in R&D, and delegate decisionmaking authority locally to be competitive and flexible enough to respond to a highly dynamic market. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-01-23 2023-01 2023-01-23T00:00:00Z 2024-01-24T01:30:41Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/41304 TID:203278623 |
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eng |
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openAccess |
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application/pdf |
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