Comparison of three wine routes realities in Central Portugal

• Autor(a) principal: Cunha, Diana
• Data de Publicação: 2023
• Outros Autores: Pato, Maria Lúcia, Kastenholz, Elisabeth, Barroco, Cristina
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.19/7870
• topic: wine tourism; wine routes; collaboration; product wine route vs terroir wine route; suppliers

Wine tourism is an important area of special-interest tourism in Portugal, and represents an increasingly significant component of regional development. In a more conservative approach, wine tourism has been described as visiting vineyards, wineries and engaging in wine-related activities. However, this perspective has been broadened, taking advantage of all the potential of the specific destination’s terroir (nature/landscape, tangible and intangible cultural heritage). Wine routes make the connection between wine and tourism in a specific region and intend to boost wine tourism by promoting collaboration between the different stakeholders. Different routes present distinct approaches to wine tourism, within diverse regional contexts, and different ways of collaboration within the wine route. This study compares three wine routes at different stages of development, located more or less in a rural periphery - in the central region of Portugal - Bairrada, Dão and Beira Interior, considering both context data and information collected in 108 interviews conducted with diverse wine tourism suppliers from these routes. Some aspects that may contribute to the development of wine tourism routes are discussed, such as the route configuration, and the collaborative work between stakeholders. Some questions that additional studies may help answering are also reflected.