Marketing capabilities in exporting companies
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.19/4304 |
Resumo: | The export marketing literature has demonstrated that marketing capabilities are key drivers of export market effectiveness. However, researchers highlight the need to understand better the antecedents that may influence the development of marketing capabilities in export markets. Drawing on the resource-based view, this study investigates the way that export commitment and innovativeness contribute to the development of marketing capabilities, and the effect all these factors will have on export market effectiveness. We use a survey data of 471 exporting manufacturing companies based in Portugal to test the relationships between the constructs analysed in this study. The findings demonstrate that a high export commitment tends to cultivate a higher degree of innovativeness, which in turn allows companies to develop superior marketing capabilities. Both export commitment and two marketing capabilities, specifically product development and communication, have a direct impact on export market effectiveness. The results provide guidelines for managers and generate new directions for future research works. |
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Marketing capabilities in exporting companiesExport commitmentInnovativenessMarketing capabilitiesExport market effectivenessThe export marketing literature has demonstrated that marketing capabilities are key drivers of export market effectiveness. However, researchers highlight the need to understand better the antecedents that may influence the development of marketing capabilities in export markets. Drawing on the resource-based view, this study investigates the way that export commitment and innovativeness contribute to the development of marketing capabilities, and the effect all these factors will have on export market effectiveness. We use a survey data of 471 exporting manufacturing companies based in Portugal to test the relationships between the constructs analysed in this study. The findings demonstrate that a high export commitment tends to cultivate a higher degree of innovativeness, which in turn allows companies to develop superior marketing capabilities. Both export commitment and two marketing capabilities, specifically product development and communication, have a direct impact on export market effectiveness. The results provide guidelines for managers and generate new directions for future research works.Talent-SGPSRepositório Científico do Instituto Politécnico de ViseuVicente, MargaridaSeabra, CláudiaAntunes, Maria José2017-02-02T09:05:57Z20172017-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.19/4304engVicente, M., Seabra, C., & Antunes, M. J. (2017). Marketing capabilities in exporting companies. Revista Portuguesa de Marketing, 38(35), 77–97.0873-2949metadata only accessinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-01-16T15:27:02Zoai:repositorio.ipv.pt:10400.19/4304Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:42:49.437960Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Marketing capabilities in exporting companies |
title |
Marketing capabilities in exporting companies |
spellingShingle |
Marketing capabilities in exporting companies Vicente, Margarida Export commitment Innovativeness Marketing capabilities Export market effectiveness |
title_short |
Marketing capabilities in exporting companies |
title_full |
Marketing capabilities in exporting companies |
title_fullStr |
Marketing capabilities in exporting companies |
title_full_unstemmed |
Marketing capabilities in exporting companies |
title_sort |
Marketing capabilities in exporting companies |
author |
Vicente, Margarida |
author_facet |
Vicente, Margarida Seabra, Cláudia Antunes, Maria José |
author_role |
author |
author2 |
Seabra, Cláudia Antunes, Maria José |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Repositório Científico do Instituto Politécnico de Viseu |
dc.contributor.author.fl_str_mv |
Vicente, Margarida Seabra, Cláudia Antunes, Maria José |
dc.subject.por.fl_str_mv |
Export commitment Innovativeness Marketing capabilities Export market effectiveness |
topic |
Export commitment Innovativeness Marketing capabilities Export market effectiveness |
description |
The export marketing literature has demonstrated that marketing capabilities are key drivers of export market effectiveness. However, researchers highlight the need to understand better the antecedents that may influence the development of marketing capabilities in export markets. Drawing on the resource-based view, this study investigates the way that export commitment and innovativeness contribute to the development of marketing capabilities, and the effect all these factors will have on export market effectiveness. We use a survey data of 471 exporting manufacturing companies based in Portugal to test the relationships between the constructs analysed in this study. The findings demonstrate that a high export commitment tends to cultivate a higher degree of innovativeness, which in turn allows companies to develop superior marketing capabilities. Both export commitment and two marketing capabilities, specifically product development and communication, have a direct impact on export market effectiveness. The results provide guidelines for managers and generate new directions for future research works. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-02-02T09:05:57Z 2017 2017-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.19/4304 |
url |
http://hdl.handle.net/10400.19/4304 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Vicente, M., Seabra, C., & Antunes, M. J. (2017). Marketing capabilities in exporting companies. Revista Portuguesa de Marketing, 38(35), 77–97. 0873-2949 |
dc.rights.driver.fl_str_mv |
metadata only access info:eu-repo/semantics/openAccess |
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metadata only access |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Talent-SGPS |
publisher.none.fl_str_mv |
Talent-SGPS |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130895440936960 |