The impact of the measurement unit of unit price on consumer preference and choice

Detalhes bibliográficos
Autor(a) principal: Silva, João Carlos de Paiva Coelho Machado
Data de Publicação: 2010
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/10289
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling The impact of the measurement unit of unit price on consumer preference and choiceUnit priceNominal valuePreference reversalsConsumer behaviorA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis project studies how variations in the measurement unit of unit price affect consumers’ preference and choice. Particularly, we contend that consumers’ relative preference for the same two option is different when options’ unit price is presented in a large measurement unit – per kg; than when options’ unit price is presented in a small measurement unit – per 100g. Moreover, consumers’ choice will shift more to lower unit price options when options’ unit price is presented in larger measurement unit – per kg. Two experiments confirmed our hypotheses. Implications and future research on the topic are discussed.NSBE - UNLDe Wilde, ElsRUNSilva, João Carlos de Paiva Coelho Machado2013-08-07T09:46:27Z2010-012010-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/10289enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:43:58Zoai:run.unl.pt:10362/10289Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:19:22.633214Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The impact of the measurement unit of unit price on consumer preference and choice
title The impact of the measurement unit of unit price on consumer preference and choice
spellingShingle The impact of the measurement unit of unit price on consumer preference and choice
Silva, João Carlos de Paiva Coelho Machado
Unit price
Nominal value
Preference reversals
Consumer behavior
title_short The impact of the measurement unit of unit price on consumer preference and choice
title_full The impact of the measurement unit of unit price on consumer preference and choice
title_fullStr The impact of the measurement unit of unit price on consumer preference and choice
title_full_unstemmed The impact of the measurement unit of unit price on consumer preference and choice
title_sort The impact of the measurement unit of unit price on consumer preference and choice
author Silva, João Carlos de Paiva Coelho Machado
author_facet Silva, João Carlos de Paiva Coelho Machado
author_role author
dc.contributor.none.fl_str_mv De Wilde, Els
RUN
dc.contributor.author.fl_str_mv Silva, João Carlos de Paiva Coelho Machado
dc.subject.por.fl_str_mv Unit price
Nominal value
Preference reversals
Consumer behavior
topic Unit price
Nominal value
Preference reversals
Consumer behavior
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2010
dc.date.none.fl_str_mv 2010-01
2010-01-01T00:00:00Z
2013-08-07T09:46:27Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/10289
url http://hdl.handle.net/10362/10289
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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