Text mining social media for competitive analysis
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Data de Publicação: | 2015 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://tmstudies.net/index.php/ectms/article/view/761 |
Resumo: | Social media are utilised widely. Companies increasingly use socialmedia to communicate and interact with customers. Muchinformation is thereby generated and is available to everybody,including competitors. Firms need to analyse what their customerssay and interact with them. Using text mining tools, companies canknow where they are in relation to their competitors and controlthe behaviour of these. Transforming text into data and data intoknowledge can be vital to make the right decisions and improvingthe competitive strategy of companies.This study used a text mining tool to analyse the primary socialmedia sites, including Twitter, Facebook, LinkedIn, YouTube andothers, with a focus on a sample of hotels. The dimensions analysedwere sentiments, passion and reach. A dependence was foundbetween several variables obtained through text mining andfinancial performance. The results indicate that analysis of socialmedia using these techniques can be a method to improve financialperformance. |
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Text mining social media for competitive analysisCompetitive intelligence, social media, text mining, hotel industry, financial performance.Social media are utilised widely. Companies increasingly use socialmedia to communicate and interact with customers. Muchinformation is thereby generated and is available to everybody,including competitors. Firms need to analyse what their customerssay and interact with them. Using text mining tools, companies canknow where they are in relation to their competitors and controlthe behaviour of these. Transforming text into data and data intoknowledge can be vital to make the right decisions and improvingthe competitive strategy of companies.This study used a text mining tool to analyse the primary socialmedia sites, including Twitter, Facebook, LinkedIn, YouTube andothers, with a focus on a sample of hotels. The dimensions analysedwere sentiments, passion and reach. A dependence was foundbetween several variables obtained through text mining andfinancial performance. The results indicate that analysis of socialmedia using these techniques can be a method to improve financialperformance.University of Algarve2015-03-10T00:00:00Zjournal articlejournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/761oai:ojs.pkp.sfu.ca:article/761Revista Encontros Científicos - Tourism & Management Studies; Vol 11, No 1 (2015); 84-90Tourism & Management Studies; Vol 11, No 1 (2015); 84-90Tourism & Management Studies; Vol 11, No 1 (2015); 84-90Revista Encontros Científicos - Tourism & Management Studies; Vol 11, No 1 (2015); 84-902182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/761https://tmstudies.net/index.php/ectms/article/view/761/1268Copyright (c) 2016 Tourism & Management Studieshttp://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessGémar, GermánJiménez-Quintero, José Antonio2022-10-05T04:16:21ZPortal AgregadorONG |
dc.title.none.fl_str_mv |
Text mining social media for competitive analysis |
title |
Text mining social media for competitive analysis |
spellingShingle |
Text mining social media for competitive analysis Gémar, Germán Competitive intelligence, social media, text mining, hotel industry, financial performance. |
title_short |
Text mining social media for competitive analysis |
title_full |
Text mining social media for competitive analysis |
title_fullStr |
Text mining social media for competitive analysis |
title_full_unstemmed |
Text mining social media for competitive analysis |
title_sort |
Text mining social media for competitive analysis |
author |
Gémar, Germán |
author_facet |
Gémar, Germán Jiménez-Quintero, José Antonio |
author_role |
author |
author2 |
Jiménez-Quintero, José Antonio |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Gémar, Germán Jiménez-Quintero, José Antonio |
dc.subject.por.fl_str_mv |
Competitive intelligence, social media, text mining, hotel industry, financial performance. |
topic |
Competitive intelligence, social media, text mining, hotel industry, financial performance. |
description |
Social media are utilised widely. Companies increasingly use socialmedia to communicate and interact with customers. Muchinformation is thereby generated and is available to everybody,including competitors. Firms need to analyse what their customerssay and interact with them. Using text mining tools, companies canknow where they are in relation to their competitors and controlthe behaviour of these. Transforming text into data and data intoknowledge can be vital to make the right decisions and improvingthe competitive strategy of companies.This study used a text mining tool to analyse the primary socialmedia sites, including Twitter, Facebook, LinkedIn, YouTube andothers, with a focus on a sample of hotels. The dimensions analysedwere sentiments, passion and reach. A dependence was foundbetween several variables obtained through text mining andfinancial performance. The results indicate that analysis of socialmedia using these techniques can be a method to improve financialperformance. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-03-10T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article journal article journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/761 oai:ojs.pkp.sfu.ca:article/761 |
url |
https://tmstudies.net/index.php/ectms/article/view/761 |
identifier_str_mv |
oai:ojs.pkp.sfu.ca:article/761 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/761 https://tmstudies.net/index.php/ectms/article/view/761/1268 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2016 Tourism & Management Studies http://creativecommons.org/licenses/by-nc-nd/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2016 Tourism & Management Studies http://creativecommons.org/licenses/by-nc-nd/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
University of Algarve |
publisher.none.fl_str_mv |
University of Algarve |
dc.source.none.fl_str_mv |
Revista Encontros Científicos - Tourism & Management Studies; Vol 11, No 1 (2015); 84-90 Tourism & Management Studies; Vol 11, No 1 (2015); 84-90 Tourism & Management Studies; Vol 11, No 1 (2015); 84-90 Revista Encontros Científicos - Tourism & Management Studies; Vol 11, No 1 (2015); 84-90 2182-8466 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
|
repository.mail.fl_str_mv |
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1777301377300561920 |