Microsoft’s renewal : the effect a new CEO can have on strategic change and firm performance

Detalhes bibliográficos
Autor(a) principal: Refäuter, Chiara
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/25514
Resumo: Organizations are challenged by a dynamic, fast-changing environment in most of the industries, often driven by continuous technological innovations. Many companies, and their CEOs struggle in adapting to the new reality and its requirements. To face these challenges, companies have to transform, and need to implement strategic, organizational, and cultural change to stay competitive and profitable. Scholars have investigated not only the reasons for strategic change, but also the effect a CEO has on strategic change and firm performance, as well as the relevance of a CEO’s personality and management style in leading the change process. To demonstrate a real-life example of these theories, I selected the case about Microsoft’s CEO, Satya Nadella. The case intends to demonstrate a strategic reorientation of a global market leader in the tech industry, coming along with a new CEO. Many different changes were implemented in just a short period of only four years, without the company facing a real crisis. The strategic renewal Nadella initiated can be considered as a role model for the need of strategic flexibility as CEO to successfully implement changes. The case clearly illustrates, that Nadella used dynamic managerial capabilities for the transformation of Microsoft, which can be considered as being successful so far. This shows, that he as new CEO had an effect on strategic change and firm performance under rapidly changing environmental conditions. Additionally, Nadella is an example of how his personality influences the way he leads this process of transformation.
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spelling Microsoft’s renewal : the effect a new CEO can have on strategic change and firm performanceStrategic changeFirm performanceEffect of a new CEORenewalTransformationMudança estratégicaDesempenho da empresaEfeito de um novo CEORenovaçãoTransformaçãoDomínio/Área Científica::Ciências Sociais::Economia e GestãoOrganizations are challenged by a dynamic, fast-changing environment in most of the industries, often driven by continuous technological innovations. Many companies, and their CEOs struggle in adapting to the new reality and its requirements. To face these challenges, companies have to transform, and need to implement strategic, organizational, and cultural change to stay competitive and profitable. Scholars have investigated not only the reasons for strategic change, but also the effect a CEO has on strategic change and firm performance, as well as the relevance of a CEO’s personality and management style in leading the change process. To demonstrate a real-life example of these theories, I selected the case about Microsoft’s CEO, Satya Nadella. The case intends to demonstrate a strategic reorientation of a global market leader in the tech industry, coming along with a new CEO. Many different changes were implemented in just a short period of only four years, without the company facing a real crisis. The strategic renewal Nadella initiated can be considered as a role model for the need of strategic flexibility as CEO to successfully implement changes. The case clearly illustrates, that Nadella used dynamic managerial capabilities for the transformation of Microsoft, which can be considered as being successful so far. This shows, that he as new CEO had an effect on strategic change and firm performance under rapidly changing environmental conditions. Additionally, Nadella is an example of how his personality influences the way he leads this process of transformation.As empresas são desafiadas por um ambiente dinâmico e volátil na maior parte das indústrias, que é, por sua vez, impulsionado principalmente por contínuas inovações tecnológicas. Muitas empresas e os seus respetivos líderes lutam diariamente para se adaptarem a novas realidades. Para enfrentar esses desafios, as empresas precisam não só de se transformar, mas também implementar mudanças estratégicas, organizacionais e culturais para se manterem competitivas e lucrativas. Os investigadores procuraram não apenas as razões para a mudança estratégica, mas também o efeito que um CEO tem na mudança estratégica e no desempenho da empresa, bem como a relevância da personalidade e do estilo de liderança deste na condução do processo de mudança. Para demonstrar um exemplo real dessas teorias, selecionei o caso do CEO da Microsoft, Satya Nadella. O caso pretende demonstrar uma reorientação estratégica de um líder de mercado global na indústria tecnológica, com um novo CEO. Muitas mudanças foram implementadas em apenas quatro anos, sem que a empresa enfrentasse uma crise real. O caso de Nadella e da renovação estratégica que ele iniciou podem ser considerados como um modelo para a necessidade de flexibilidade estratégica para implementar mudanças com sucesso, não apenas como empresa, mas também como CEO. O caso ilustra claramente que Nadella foi dinâmico o suficiente para levar a cabo a transformação da Microsoft, que pode, até agora, ser considerada bem-sucedida. Este facto mostra que Nadella, como CEO, tem um efeito sobre a mudança estratégica e o desempenho da empresa num ambiente externo em constante mudança.Machado, Patrícia AmaroVeritati - Repositório Institucional da Universidade Católica PortuguesaRefäuter, Chiara2018-08-08T11:50:40Z2018-07-2420182018-07-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/25514TID:201960923enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:30:54Zoai:repositorio.ucp.pt:10400.14/25514Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:20:21.030908Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Microsoft’s renewal : the effect a new CEO can have on strategic change and firm performance
title Microsoft’s renewal : the effect a new CEO can have on strategic change and firm performance
spellingShingle Microsoft’s renewal : the effect a new CEO can have on strategic change and firm performance
Refäuter, Chiara
Strategic change
Firm performance
Effect of a new CEO
Renewal
Transformation
Mudança estratégica
Desempenho da empresa
Efeito de um novo CEO
Renovação
Transformação
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Microsoft’s renewal : the effect a new CEO can have on strategic change and firm performance
title_full Microsoft’s renewal : the effect a new CEO can have on strategic change and firm performance
title_fullStr Microsoft’s renewal : the effect a new CEO can have on strategic change and firm performance
title_full_unstemmed Microsoft’s renewal : the effect a new CEO can have on strategic change and firm performance
title_sort Microsoft’s renewal : the effect a new CEO can have on strategic change and firm performance
author Refäuter, Chiara
author_facet Refäuter, Chiara
author_role author
dc.contributor.none.fl_str_mv Machado, Patrícia Amaro
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Refäuter, Chiara
dc.subject.por.fl_str_mv Strategic change
Firm performance
Effect of a new CEO
Renewal
Transformation
Mudança estratégica
Desempenho da empresa
Efeito de um novo CEO
Renovação
Transformação
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategic change
Firm performance
Effect of a new CEO
Renewal
Transformation
Mudança estratégica
Desempenho da empresa
Efeito de um novo CEO
Renovação
Transformação
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Organizations are challenged by a dynamic, fast-changing environment in most of the industries, often driven by continuous technological innovations. Many companies, and their CEOs struggle in adapting to the new reality and its requirements. To face these challenges, companies have to transform, and need to implement strategic, organizational, and cultural change to stay competitive and profitable. Scholars have investigated not only the reasons for strategic change, but also the effect a CEO has on strategic change and firm performance, as well as the relevance of a CEO’s personality and management style in leading the change process. To demonstrate a real-life example of these theories, I selected the case about Microsoft’s CEO, Satya Nadella. The case intends to demonstrate a strategic reorientation of a global market leader in the tech industry, coming along with a new CEO. Many different changes were implemented in just a short period of only four years, without the company facing a real crisis. The strategic renewal Nadella initiated can be considered as a role model for the need of strategic flexibility as CEO to successfully implement changes. The case clearly illustrates, that Nadella used dynamic managerial capabilities for the transformation of Microsoft, which can be considered as being successful so far. This shows, that he as new CEO had an effect on strategic change and firm performance under rapidly changing environmental conditions. Additionally, Nadella is an example of how his personality influences the way he leads this process of transformation.
publishDate 2018
dc.date.none.fl_str_mv 2018-08-08T11:50:40Z
2018-07-24
2018
2018-07-24T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/25514
TID:201960923
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identifier_str_mv TID:201960923
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