O marketing experencial como determinante na tomada de decisão do consumidor do turismo criativo: artesanato de Barcelos

• Autor(a) principal: Ferreira, Jéssica Miranda
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/11110/1521
• topic: Artesanato; consumidor; criatividade; marketing experiencial; turismo criativo

Exhibiting our concepts on the market, this academic dissertation, in reference to the masters in tourism management, exposes the creative tourism and experimental marketing in a Crafts context with reference to the Barcelos territory. This connects the history, traditions and patrimony, which sets the Crafts to being present and permanent in today’s culture. where creativity is something important and fundamental to a local tourist development. Through this study, it is possible an authentic and direct analysis of the reality of the craft market in Barcelos, pointing it as a market with a promising future, but it is necessary an evolution and modernization by part of the offer, in order to captivate and make a difference on the market, where the demand highlight this territory, and recommend. The tools and the benefits are all present in this theme, is only necessary an awareness of the people for a modern tourism and innovative. Colour, movement, life and culture, these are the words that best describe what is an example of proactivity and a perfect combination between tradition, innovation and modernity. Barcelos is holder of a unique beauty, art, history, and, above all, people make of Barcelos, a unique space and one that stands out in this same context of the Minho region where inserts.