Omilk - the future of plant-based milk / a business plan exploring the market opportunity for on-demand plant-based milk with a focus on the B2b sector

Detalhes bibliográficos
Autor(a) principal: Kügler, Niklas
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/145521
Resumo: Coffee shops like end-consumers source plant-based milk in one liter Tetra Pak’s. The paper's findings suggest that this does not cater to business clients' needs in a cost-efficient and sustainable way. Omilk will provide an oat milk powder and an accompanying machine, enabling the on-demand production of oat milk, reducing both costs and waste. A financial feasibility analysis for the proposed business model is conducted, and a roll-out plan is defined. Furthermore, marketing activations and a suitable founding team are outlined. Overall, the findings suggest a significant business opportunity for the on-demand plant-based milk production for business clients.
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spelling Omilk - the future of plant-based milk / a business plan exploring the market opportunity for on-demand plant-based milk with a focus on the B2b sectorStrategyGrowthEntrepreneurshipDigitizationEntrepreneurial financeDomínio/Área Científica::Ciências Sociais::Economia e GestãoCoffee shops like end-consumers source plant-based milk in one liter Tetra Pak’s. The paper's findings suggest that this does not cater to business clients' needs in a cost-efficient and sustainable way. Omilk will provide an oat milk powder and an accompanying machine, enabling the on-demand production of oat milk, reducing both costs and waste. A financial feasibility analysis for the proposed business model is conducted, and a roll-out plan is defined. Furthermore, marketing activations and a suitable founding team are outlined. Overall, the findings suggest a significant business opportunity for the on-demand plant-based milk production for business clients.Major, EuclidesRUNKügler, Niklas2022-11-15T14:09:41Z2022-01-172021-12-162022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/145521TID:203082656enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:26:01Zoai:run.unl.pt:10362/145521Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:52:07.637352Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Omilk - the future of plant-based milk / a business plan exploring the market opportunity for on-demand plant-based milk with a focus on the B2b sector
title Omilk - the future of plant-based milk / a business plan exploring the market opportunity for on-demand plant-based milk with a focus on the B2b sector
spellingShingle Omilk - the future of plant-based milk / a business plan exploring the market opportunity for on-demand plant-based milk with a focus on the B2b sector
Kügler, Niklas
Strategy
Growth
Entrepreneurship
Digitization
Entrepreneurial finance
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Omilk - the future of plant-based milk / a business plan exploring the market opportunity for on-demand plant-based milk with a focus on the B2b sector
title_full Omilk - the future of plant-based milk / a business plan exploring the market opportunity for on-demand plant-based milk with a focus on the B2b sector
title_fullStr Omilk - the future of plant-based milk / a business plan exploring the market opportunity for on-demand plant-based milk with a focus on the B2b sector
title_full_unstemmed Omilk - the future of plant-based milk / a business plan exploring the market opportunity for on-demand plant-based milk with a focus on the B2b sector
title_sort Omilk - the future of plant-based milk / a business plan exploring the market opportunity for on-demand plant-based milk with a focus on the B2b sector
author Kügler, Niklas
author_facet Kügler, Niklas
author_role author
dc.contributor.none.fl_str_mv Major, Euclides
RUN
dc.contributor.author.fl_str_mv Kügler, Niklas
dc.subject.por.fl_str_mv Strategy
Growth
Entrepreneurship
Digitization
Entrepreneurial finance
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Strategy
Growth
Entrepreneurship
Digitization
Entrepreneurial finance
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Coffee shops like end-consumers source plant-based milk in one liter Tetra Pak’s. The paper's findings suggest that this does not cater to business clients' needs in a cost-efficient and sustainable way. Omilk will provide an oat milk powder and an accompanying machine, enabling the on-demand production of oat milk, reducing both costs and waste. A financial feasibility analysis for the proposed business model is conducted, and a roll-out plan is defined. Furthermore, marketing activations and a suitable founding team are outlined. Overall, the findings suggest a significant business opportunity for the on-demand plant-based milk production for business clients.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-16
2022-11-15T14:09:41Z
2022-01-17
2022-01-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/145521
TID:203082656
url http://hdl.handle.net/10362/145521
identifier_str_mv TID:203082656
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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