Types of consumption in flea markets: A study in the city of Temuco - Chile

• Autor(a) principal: Gallardo, Francisco
• Data de Publicação: 2014
• Outros Autores: Urrejola, Paula, Vera, Belén, Denegri, Marianela, Peñaloza, Verónica, Gerhard, Felipe
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.34624/ei.v0i9.5902

Despite having a large contemporary importance, in addition to historical, linked to the provision of products to the lower income stratum of urban population, the theoretic contribution of the researches versed to flea markets is still very insipid and inconclusive. Thereby, this research aims to analyze the type of consumption of frequenters of a flea market. Thereunto, a Likert scale was applied, which measures the consumer types, to 251 participants while doing their shopping at the Fair Aníbal Pinto, at the city of Temuco, Chile. Thus, four factors were distinguished: “Utilitarian”, “Hedonic”, “Search for Stimuli” and “Accessibility”. The results show no significant differences in the reasons for consumption between men and women, but it was found that younger people have a higher consumption “Search for Stimuli”. Regarding socioeconomic status, low income people have higher “Hedonic” and “Search for Stimuli” consumption than in the other levels. Furthermore, the flea markets continue to resist the advances of the modern temples of consume attracting a large public that looks also for fun and leisure. Its frequenters form a contingent of consumption that has different ideals in contrast with the pragmatic and simplistic logic imagined by companies. At the end, the limitations and suggestions for future research are presented.