Developing healthy eating promotion mass media campaigns: a qualitative study

Detalhes bibliográficos
Autor(a) principal: Capitão, Carolina
Data de Publicação: 2022
Outros Autores: Martins, Raquel, Feteira-Santos, Rodrigo, Virgolino, Ana, Graça, Pedro, Gregório, Maria João, Santos, Osvaldo
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10451/54546
Resumo: Copyright © 2022 Capitão, Martins, Feteira-Santos, Virgolino, Graça, Gregório and Santos. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
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spelling Developing healthy eating promotion mass media campaigns: a qualitative studyFeeding behaviorHealth promotionMass media campaignsPublic healthQualitative researchCopyright © 2022 Capitão, Martins, Feteira-Santos, Virgolino, Graça, Gregório and Santos. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.Background: Involving consumers in the development and assessment of mass media campaigns has been advocated, though research is still lacking. This study aimed to explore opinions and attitudes of citizens, health professionals, communication professionals, and digital influencers regarding the development and implementation of healthy eating promotion mass media campaigns. Methods: We conducted five semi-structured focus groups, where participants were exposed to the first nationwide mass media campaign promoting healthy eating in Portugal. Through criteria-based purposive sampling, 19 citizens, five health professionals, two communication professionals, and four digital influencers were included. Transcripts were analyzed using Charmaz's line-to-line open coding process. Results: Main identified themes were: considerations about informative-centered campaigns, health/nutritional issues to address, campaign formulation, target audiences, dissemination channels, and influencers' involvement. Participants favored campaigns focused on practical, transformative, and useful information with simple, innovative, activating, and exciting messages instead of strictly informative campaigns. Health and communication professionals mentioned the importance of adapting the message and dissemination channels to the target audience, addressing the most vulnerable and hard-to-reach individuals, and highlighted the importance of short video format. Conclusions: Active involvement of the health promotion target audience is crucial for the development and effectiveness of health campaigns. Campaigns need to convey health messages on simple though exciting communication materials, targeted to the most vulnerable subgroups, including deprived, less educated, younger, and older generations.This work was supported by the Portuguese Directorate-General of Health. The Directorate-General of Health had no role in the design, the analysis of this work, and the decision to publish. Researchers affiliated with the Portuguese Directorate-General of Health reviewed and made valuable contributions to the manuscript. The writing of the manuscript was also supported by funds from Fundação para a Ciência e a Tecnologia to ISAMB (ref. UIDB/04295/2020 and UIDP/04295/2020).FrontiersRepositório da Universidade de LisboaCapitão, CarolinaMartins, RaquelFeteira-Santos, RodrigoVirgolino, AnaGraça, PedroGregório, Maria JoãoSantos, Osvaldo2022-09-21T15:02:02Z20222022-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10451/54546engFront Public Health. 2022 Jul 29;10:93111610.3389/fpubh.2022.9311162296-2565info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-11-20T18:16:47Zoai:repositorio.ul.pt:10451/54546Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-11-20T18:16:47Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Developing healthy eating promotion mass media campaigns: a qualitative study
title Developing healthy eating promotion mass media campaigns: a qualitative study
spellingShingle Developing healthy eating promotion mass media campaigns: a qualitative study
Capitão, Carolina
Feeding behavior
Health promotion
Mass media campaigns
Public health
Qualitative research
title_short Developing healthy eating promotion mass media campaigns: a qualitative study
title_full Developing healthy eating promotion mass media campaigns: a qualitative study
title_fullStr Developing healthy eating promotion mass media campaigns: a qualitative study
title_full_unstemmed Developing healthy eating promotion mass media campaigns: a qualitative study
title_sort Developing healthy eating promotion mass media campaigns: a qualitative study
author Capitão, Carolina
author_facet Capitão, Carolina
Martins, Raquel
Feteira-Santos, Rodrigo
Virgolino, Ana
Graça, Pedro
Gregório, Maria João
Santos, Osvaldo
author_role author
author2 Martins, Raquel
Feteira-Santos, Rodrigo
Virgolino, Ana
Graça, Pedro
Gregório, Maria João
Santos, Osvaldo
author2_role author
author
author
author
author
author
dc.contributor.none.fl_str_mv Repositório da Universidade de Lisboa
dc.contributor.author.fl_str_mv Capitão, Carolina
Martins, Raquel
Feteira-Santos, Rodrigo
Virgolino, Ana
Graça, Pedro
Gregório, Maria João
Santos, Osvaldo
dc.subject.por.fl_str_mv Feeding behavior
Health promotion
Mass media campaigns
Public health
Qualitative research
topic Feeding behavior
Health promotion
Mass media campaigns
Public health
Qualitative research
description Copyright © 2022 Capitão, Martins, Feteira-Santos, Virgolino, Graça, Gregório and Santos. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
publishDate 2022
dc.date.none.fl_str_mv 2022-09-21T15:02:02Z
2022
2022-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10451/54546
url http://hdl.handle.net/10451/54546
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Front Public Health. 2022 Jul 29;10:931116
10.3389/fpubh.2022.931116
2296-2565
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Frontiers
publisher.none.fl_str_mv Frontiers
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
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