How can Portugal attract more China´S young generation tourists?

Detalhes bibliográficos
Autor(a) principal: Liu, Yujing
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/23210
Resumo: Portugal as a tourism destination has great potential to be further developed, however it is still not well known by the Chinese outbound tourists, especially the young generation who would stay longer and spend more in Portugal. This paper describe the current situation of Portugal tourism in Chinese outbound market, after analyzing explained why Portugal should aim at the young generation, and finally gave some recommendations of how to attract them, mainly through social media platforms.
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spelling How can Portugal attract more China´S young generation tourists?Tourism marketPortugalChinese young generationCommunicationDomínio/Área Científica::Ciências Sociais::Economia e GestãoPortugal as a tourism destination has great potential to be further developed, however it is still not well known by the Chinese outbound tourists, especially the young generation who would stay longer and spend more in Portugal. This paper describe the current situation of Portugal tourism in Chinese outbound market, after analyzing explained why Portugal should aim at the young generation, and finally gave some recommendations of how to attract them, mainly through social media platforms.Rodrigues, LuísRUNLiu, Yujing2017-09-13T08:23:50Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/23210TID:201716682enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:11:25Zoai:run.unl.pt:10362/23210Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:42.199274Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How can Portugal attract more China´S young generation tourists?
title How can Portugal attract more China´S young generation tourists?
spellingShingle How can Portugal attract more China´S young generation tourists?
Liu, Yujing
Tourism market
Portugal
Chinese young generation
Communication
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How can Portugal attract more China´S young generation tourists?
title_full How can Portugal attract more China´S young generation tourists?
title_fullStr How can Portugal attract more China´S young generation tourists?
title_full_unstemmed How can Portugal attract more China´S young generation tourists?
title_sort How can Portugal attract more China´S young generation tourists?
author Liu, Yujing
author_facet Liu, Yujing
author_role author
dc.contributor.none.fl_str_mv Rodrigues, Luís
RUN
dc.contributor.author.fl_str_mv Liu, Yujing
dc.subject.por.fl_str_mv Tourism market
Portugal
Chinese young generation
Communication
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Tourism market
Portugal
Chinese young generation
Communication
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Portugal as a tourism destination has great potential to be further developed, however it is still not well known by the Chinese outbound tourists, especially the young generation who would stay longer and spend more in Portugal. This paper describe the current situation of Portugal tourism in Chinese outbound market, after analyzing explained why Portugal should aim at the young generation, and finally gave some recommendations of how to attract them, mainly through social media platforms.
publishDate 2017
dc.date.none.fl_str_mv 2017-09-13T08:23:50Z
2017-01-20
2017-01-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/23210
TID:201716682
url http://hdl.handle.net/10362/23210
identifier_str_mv TID:201716682
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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