Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness?
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.8/5861 |
Resumo: | This research contributes to the understanding of sustainable brands loyalty by evaluating con sumers’ perceptions of different communication tools. An online consumer survey collected 441 valid responses and partial least square structural equation modeling was applied to analyze data. Results reveal that ecolabels consciousness contributes to create a sustainable brand image and to develop environmental consciousness, whereas perceived advertising spend does not. Also, loyalty to sustainable brands is influenced by consumers’ environmental consciousness but not by sustain able brands image. Our findings suggest that environmental consciousness is crucial to develop sustainable brands loyalty, reinforcing the importance of consumers’ environmental education. |
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Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness?EcolabelSustainabilityEnvironmental consciousnessBrand loyaltyThis research contributes to the understanding of sustainable brands loyalty by evaluating con sumers’ perceptions of different communication tools. An online consumer survey collected 441 valid responses and partial least square structural equation modeling was applied to analyze data. Results reveal that ecolabels consciousness contributes to create a sustainable brand image and to develop environmental consciousness, whereas perceived advertising spend does not. Also, loyalty to sustainable brands is influenced by consumers’ environmental consciousness but not by sustain able brands image. Our findings suggest that environmental consciousness is crucial to develop sustainable brands loyalty, reinforcing the importance of consumers’ environmental education.IC-OnlineFerreira, Alcina GasparFernandes, Maria Eduarda2021-07-05T13:42:09Z20212021-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.8/5861engAlcina Gaspar Ferreira & Maria Eduarda Fernandes (2021): Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness?, Journal of Marketing Theory and Practice, DOI: 10.1080/10696679.2021.18828641944-717510.1080/10696679.2021.1882864metadata only accessinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-17T15:51:53Zoai:iconline.ipleiria.pt:10400.8/5861Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:49:13.166782Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness? |
title |
Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness? |
spellingShingle |
Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness? Ferreira, Alcina Gaspar Ecolabel Sustainability Environmental consciousness Brand loyalty |
title_short |
Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness? |
title_full |
Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness? |
title_fullStr |
Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness? |
title_full_unstemmed |
Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness? |
title_sort |
Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness? |
author |
Ferreira, Alcina Gaspar |
author_facet |
Ferreira, Alcina Gaspar Fernandes, Maria Eduarda |
author_role |
author |
author2 |
Fernandes, Maria Eduarda |
author2_role |
author |
dc.contributor.none.fl_str_mv |
IC-Online |
dc.contributor.author.fl_str_mv |
Ferreira, Alcina Gaspar Fernandes, Maria Eduarda |
dc.subject.por.fl_str_mv |
Ecolabel Sustainability Environmental consciousness Brand loyalty |
topic |
Ecolabel Sustainability Environmental consciousness Brand loyalty |
description |
This research contributes to the understanding of sustainable brands loyalty by evaluating con sumers’ perceptions of different communication tools. An online consumer survey collected 441 valid responses and partial least square structural equation modeling was applied to analyze data. Results reveal that ecolabels consciousness contributes to create a sustainable brand image and to develop environmental consciousness, whereas perceived advertising spend does not. Also, loyalty to sustainable brands is influenced by consumers’ environmental consciousness but not by sustain able brands image. Our findings suggest that environmental consciousness is crucial to develop sustainable brands loyalty, reinforcing the importance of consumers’ environmental education. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-07-05T13:42:09Z 2021 2021-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.8/5861 |
url |
http://hdl.handle.net/10400.8/5861 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Alcina Gaspar Ferreira & Maria Eduarda Fernandes (2021): Sustainable advertising or ecolabels: Which is the best for your brand and for consumers’ environmental consciousness?, Journal of Marketing Theory and Practice, DOI: 10.1080/10696679.2021.1882864 1944-7175 10.1080/10696679.2021.1882864 |
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metadata only access info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
metadata only access |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799136984862556160 |