Tattoos on Instagram : how the platform connects professionals and consumers
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/41482 |
Resumo: | The object of study of this dissertation is the relationship created through Instagram between tattoo artists and consumers. This investigation emphasizes how the relationship allows artists to position themselves in this social network, its advantages, and the reasons that lead a consumer to get a tattoo. The relevance of the same is because few studies investigate the consumption of tattoos in Portugal, the connection that followers create on Instagram with tattoo artists and the impact that this has on the consumption of tattoos. As for the methodological choice, it is a mixed study. That involved the qualitative analysis of the data collected from content analysis and interviews with 6 tattoo artists, as well as the quantitative analysis of the data collected from a questionnaire answered by 567 tattoo consumers on Instagram. It is concluded that tattoo artists connect with their followers on Instagram by sharing personal content that allows identification by consumers. The reasons for consumers to follow tattoo artists are entertainment search and identification, and they interact with them mainly through private messages, answering polls on Instagram stories, comments and likes. |
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Tattoos on Instagram : how the platform connects professionals and consumersTattooTattoo artistsConsumption of tattoosPersonal brandingBrand loyaltyInstagramTatuagemTatuadoresConsumo de tatuagensDomínio/Área Científica::Ciências Sociais::Ciências da ComunicaçãoThe object of study of this dissertation is the relationship created through Instagram between tattoo artists and consumers. This investigation emphasizes how the relationship allows artists to position themselves in this social network, its advantages, and the reasons that lead a consumer to get a tattoo. The relevance of the same is because few studies investigate the consumption of tattoos in Portugal, the connection that followers create on Instagram with tattoo artists and the impact that this has on the consumption of tattoos. As for the methodological choice, it is a mixed study. That involved the qualitative analysis of the data collected from content analysis and interviews with 6 tattoo artists, as well as the quantitative analysis of the data collected from a questionnaire answered by 567 tattoo consumers on Instagram. It is concluded that tattoo artists connect with their followers on Instagram by sharing personal content that allows identification by consumers. The reasons for consumers to follow tattoo artists are entertainment search and identification, and they interact with them mainly through private messages, answering polls on Instagram stories, comments and likes.O objeto de estudo desta dissertação é a relação criada através do Instagram entre tatuadores e consumidores. Esta investigação explora como a relação permite que os artistas se posicionem nesta rede social, as vantagens que a mesma tem e quais as razões que levam um consumidor marcar uma tatuagem. A pertinência da mesma é justificada por serem poucos os estudos que investigam o consumo de tatuagens em Portugal, sobre a conexão que seguidores criam no Instagram com os tatuadores e o impacto que isso causa no consumo de tatuagens. Quanto à escolha metodológica, trata-se de um estudo misto. Este envolveu a análise qualitativa dos dados recolhidos a partir de uma analise conteúdo e entrevistas feitas a 6 tatuadores, bem como a análise quantitativa dos dados recolhidos a partir de um questionário respondido por 567 consumidores. Conclui-se que os tatuadores conectam-se com seus seguidores no Instagram através da partilha de conteúdo pessoal que permite uma identificação por parte dos consumidores. As razões para os consumidores seguirem os tatuadores são a busca de entretenimento e a identificação, sendo que interagem com os mesmos principalmente através de mensagens privadas, responder a sondagens nas histórias do Instagram, comentários e gostos.Soares, Fátima Patrícia Nunes da Encarnação Marques DiasVeritati - Repositório Institucional da Universidade Católica PortuguesaSilva, Maria Catarina Amado e Vasconcelos Duarte2023-06-29T10:48:15Z2022-01-252022-092022-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/41482TID:203244958enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:47:04Zoai:repositorio.ucp.pt:10400.14/41482Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:34:10.195056Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Tattoos on Instagram : how the platform connects professionals and consumers |
title |
Tattoos on Instagram : how the platform connects professionals and consumers |
spellingShingle |
Tattoos on Instagram : how the platform connects professionals and consumers Silva, Maria Catarina Amado e Vasconcelos Duarte Tattoo Tattoo artists Consumption of tattoos Personal branding Brand loyalty Tatuagem Tatuadores Consumo de tatuagens Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação |
title_short |
Tattoos on Instagram : how the platform connects professionals and consumers |
title_full |
Tattoos on Instagram : how the platform connects professionals and consumers |
title_fullStr |
Tattoos on Instagram : how the platform connects professionals and consumers |
title_full_unstemmed |
Tattoos on Instagram : how the platform connects professionals and consumers |
title_sort |
Tattoos on Instagram : how the platform connects professionals and consumers |
author |
Silva, Maria Catarina Amado e Vasconcelos Duarte |
author_facet |
Silva, Maria Catarina Amado e Vasconcelos Duarte |
author_role |
author |
dc.contributor.none.fl_str_mv |
Soares, Fátima Patrícia Nunes da Encarnação Marques Dias Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Silva, Maria Catarina Amado e Vasconcelos Duarte |
dc.subject.por.fl_str_mv |
Tattoo Tattoo artists Consumption of tattoos Personal branding Brand loyalty Tatuagem Tatuadores Consumo de tatuagens Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação |
topic |
Tattoo Tattoo artists Consumption of tattoos Personal branding Brand loyalty Tatuagem Tatuadores Consumo de tatuagens Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação |
description |
The object of study of this dissertation is the relationship created through Instagram between tattoo artists and consumers. This investigation emphasizes how the relationship allows artists to position themselves in this social network, its advantages, and the reasons that lead a consumer to get a tattoo. The relevance of the same is because few studies investigate the consumption of tattoos in Portugal, the connection that followers create on Instagram with tattoo artists and the impact that this has on the consumption of tattoos. As for the methodological choice, it is a mixed study. That involved the qualitative analysis of the data collected from content analysis and interviews with 6 tattoo artists, as well as the quantitative analysis of the data collected from a questionnaire answered by 567 tattoo consumers on Instagram. It is concluded that tattoo artists connect with their followers on Instagram by sharing personal content that allows identification by consumers. The reasons for consumers to follow tattoo artists are entertainment search and identification, and they interact with them mainly through private messages, answering polls on Instagram stories, comments and likes. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-01-25 2022-09 2022-01-25T00:00:00Z 2023-06-29T10:48:15Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/41482 TID:203244958 |
url |
http://hdl.handle.net/10400.14/41482 |
identifier_str_mv |
TID:203244958 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799132068552114176 |