Towards a Psychoanalytic Concept of Affective-Digital Labour
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.17645/mac.v6i3.1424 |
Resumo: | This article draws on the argument that users on corporate social media conduct labour through the sharing of user-generated content. Critical political economists argue that such acts contribute to value creation on social media and are therefore to be seen as labour. Following a brief introduction of this paradigm, I relate it to the notion of affective labour which has been popularised by the Marxist thinkers Michael Hardt and Antonio Negri. To them, affective labour (as a sub-category of immaterial labour) denotes embodied forms of labour that are about passion, well-being, feelings of ease, immaterial products and generally a kind of communicative relationality between individuals. I point to some problems with a lack of clarity in their conceptualisation of affective labour and argue that the Freudian model of affect can help in theorising affective labour further through a focus on social media. According to Freud, affect can be understood as a subjective, bodily experience which is in tension with the discursive and denotes a momentary feeling of bodily dispossession. In order to illustrate those points, I draw on some data from a research project which featured interviews with social media users who have facial disfigurements about their affective experiences online. The narratives attempt to turn embodied experiences into discourse. |
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Towards a Psychoanalytic Concept of Affective-Digital Labouraffective labour; digital labour; psychoanalysis; social mediaThis article draws on the argument that users on corporate social media conduct labour through the sharing of user-generated content. Critical political economists argue that such acts contribute to value creation on social media and are therefore to be seen as labour. Following a brief introduction of this paradigm, I relate it to the notion of affective labour which has been popularised by the Marxist thinkers Michael Hardt and Antonio Negri. To them, affective labour (as a sub-category of immaterial labour) denotes embodied forms of labour that are about passion, well-being, feelings of ease, immaterial products and generally a kind of communicative relationality between individuals. I point to some problems with a lack of clarity in their conceptualisation of affective labour and argue that the Freudian model of affect can help in theorising affective labour further through a focus on social media. According to Freud, affect can be understood as a subjective, bodily experience which is in tension with the discursive and denotes a momentary feeling of bodily dispossession. In order to illustrate those points, I draw on some data from a research project which featured interviews with social media users who have facial disfigurements about their affective experiences online. The narratives attempt to turn embodied experiences into discourse.Cogitatio2018-09-11info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v6i3.1424oai:ojs.cogitatiopress.com:article/1424Media and Communication; Vol 6, No 3 (2018): The Turn to Affect and Emotion in Media Studies; 22-292183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/1424https://doi.org/10.17645/mac.v6i3.1424https://www.cogitatiopress.com/mediaandcommunication/article/view/1424/1424Copyright (c) 2018 Jacob Johanssenhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessJohanssen, Jacob2022-12-20T10:57:54Zoai:ojs.cogitatiopress.com:article/1424Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:20:35.309966Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Towards a Psychoanalytic Concept of Affective-Digital Labour |
title |
Towards a Psychoanalytic Concept of Affective-Digital Labour |
spellingShingle |
Towards a Psychoanalytic Concept of Affective-Digital Labour Johanssen, Jacob affective labour; digital labour; psychoanalysis; social media |
title_short |
Towards a Psychoanalytic Concept of Affective-Digital Labour |
title_full |
Towards a Psychoanalytic Concept of Affective-Digital Labour |
title_fullStr |
Towards a Psychoanalytic Concept of Affective-Digital Labour |
title_full_unstemmed |
Towards a Psychoanalytic Concept of Affective-Digital Labour |
title_sort |
Towards a Psychoanalytic Concept of Affective-Digital Labour |
author |
Johanssen, Jacob |
author_facet |
Johanssen, Jacob |
author_role |
author |
dc.contributor.author.fl_str_mv |
Johanssen, Jacob |
dc.subject.por.fl_str_mv |
affective labour; digital labour; psychoanalysis; social media |
topic |
affective labour; digital labour; psychoanalysis; social media |
description |
This article draws on the argument that users on corporate social media conduct labour through the sharing of user-generated content. Critical political economists argue that such acts contribute to value creation on social media and are therefore to be seen as labour. Following a brief introduction of this paradigm, I relate it to the notion of affective labour which has been popularised by the Marxist thinkers Michael Hardt and Antonio Negri. To them, affective labour (as a sub-category of immaterial labour) denotes embodied forms of labour that are about passion, well-being, feelings of ease, immaterial products and generally a kind of communicative relationality between individuals. I point to some problems with a lack of clarity in their conceptualisation of affective labour and argue that the Freudian model of affect can help in theorising affective labour further through a focus on social media. According to Freud, affect can be understood as a subjective, bodily experience which is in tension with the discursive and denotes a momentary feeling of bodily dispossession. In order to illustrate those points, I draw on some data from a research project which featured interviews with social media users who have facial disfigurements about their affective experiences online. The narratives attempt to turn embodied experiences into discourse. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-09-11 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.17645/mac.v6i3.1424 oai:ojs.cogitatiopress.com:article/1424 |
url |
https://doi.org/10.17645/mac.v6i3.1424 |
identifier_str_mv |
oai:ojs.cogitatiopress.com:article/1424 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.cogitatiopress.com/mediaandcommunication/article/view/1424 https://doi.org/10.17645/mac.v6i3.1424 https://www.cogitatiopress.com/mediaandcommunication/article/view/1424/1424 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Jacob Johanssen http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Jacob Johanssen http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cogitatio |
publisher.none.fl_str_mv |
Cogitatio |
dc.source.none.fl_str_mv |
Media and Communication; Vol 6, No 3 (2018): The Turn to Affect and Emotion in Media Studies; 22-29 2183-2439 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799130654154162176 |