Identidade e identidades na ficção televisiva nacional: 2000-2006

• Autor(a) principal: Burnay, Catarina Duff
• Data de Publicação: 2006
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.34632/comunicacaoecultura.2006.364

Over the years, television fiction – mainly the “telenovela” (soap-opera) – has been the defining agent of the programme grid carrying audiences across all channels. The telenovela’s emotional baggage and melodrama have led to far-reaching changes in the Portuguese TV market, especially since 1992 when two commercial channels started broadcasting nationally. Since then, ratings wars have taken hold, using innovative formats, new faces and the broadcast of TV series and telenovelas. In the first phase (1992-2000), the TV stations developed their programmes around Brazilian fiction, deeply ingrained in the Portuguese psyche since 1997 (“Gabriela” on RTP1) while in the second phase (2000-2006), the programming has been developed around Portuguese series and telenovelas. This volte-face in the taste tendencies leads to this article making some preliminary reflection on hypotheses about the importance of television fiction in establishing symbolic and identity borders in the Portuguese environment as of 2000.