Chesney's: growing through product expansion

Detalhes bibliográficos
Autor(a) principal: Silva, Catarina Lopes Teixeira e
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17282
Resumo: Chesney’s: Growing Through Product Expansion The purpose of this work project is to have a better understanding about how to proceed when a company is challenged by new options to grow and thrive. It aims to decode the next direction of Chesney’s Ltd, a United Kingdom leading company in luxurious replicas of antique fireplaces, wood burning stoves and other architectural pieces. The work project relies on the concepts of strategy, innovation and design thinking in order to encourage dynamic activities within the company. Chesney’s continuously tries to improve and innovate and this work project will assess whether the possible options have strategic fit with the purpose of the company and consequently, create an introduction plan for the opportunity that shows higher probabilities of becoming successful.
id RCAP_e1632a93dedc4c1a91aa00c0984218af
oai_identifier_str oai:run.unl.pt:10362/17282
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Chesney's: growing through product expansionChesney’s LtdInnovation StrategyMarketing StrategyDesign Thinking StrategyDomínio/Área Científica::Ciências Sociais::Economia e GestãoChesney’s: Growing Through Product Expansion The purpose of this work project is to have a better understanding about how to proceed when a company is challenged by new options to grow and thrive. It aims to decode the next direction of Chesney’s Ltd, a United Kingdom leading company in luxurious replicas of antique fireplaces, wood burning stoves and other architectural pieces. The work project relies on the concepts of strategy, innovation and design thinking in order to encourage dynamic activities within the company. Chesney’s continuously tries to improve and innovate and this work project will assess whether the possible options have strategic fit with the purpose of the company and consequently, create an introduction plan for the opportunity that shows higher probabilities of becoming successful.Lobo, João SilveiraRUNSilva, Catarina Lopes Teixeira e2017-01-30T01:30:13Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17282TID:201526158enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:03Zoai:run.unl.pt:10362/17282Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:23:51.903671Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Chesney's: growing through product expansion
title Chesney's: growing through product expansion
spellingShingle Chesney's: growing through product expansion
Silva, Catarina Lopes Teixeira e
Chesney’s Ltd
Innovation Strategy
Marketing Strategy
Design Thinking Strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Chesney's: growing through product expansion
title_full Chesney's: growing through product expansion
title_fullStr Chesney's: growing through product expansion
title_full_unstemmed Chesney's: growing through product expansion
title_sort Chesney's: growing through product expansion
author Silva, Catarina Lopes Teixeira e
author_facet Silva, Catarina Lopes Teixeira e
author_role author
dc.contributor.none.fl_str_mv Lobo, João Silveira
RUN
dc.contributor.author.fl_str_mv Silva, Catarina Lopes Teixeira e
dc.subject.por.fl_str_mv Chesney’s Ltd
Innovation Strategy
Marketing Strategy
Design Thinking Strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Chesney’s Ltd
Innovation Strategy
Marketing Strategy
Design Thinking Strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Chesney’s: Growing Through Product Expansion The purpose of this work project is to have a better understanding about how to proceed when a company is challenged by new options to grow and thrive. It aims to decode the next direction of Chesney’s Ltd, a United Kingdom leading company in luxurious replicas of antique fireplaces, wood burning stoves and other architectural pieces. The work project relies on the concepts of strategy, innovation and design thinking in order to encourage dynamic activities within the company. Chesney’s continuously tries to improve and innovate and this work project will assess whether the possible options have strategic fit with the purpose of the company and consequently, create an introduction plan for the opportunity that shows higher probabilities of becoming successful.
publishDate 2016
dc.date.none.fl_str_mv 2016-01
2016-01-01T00:00:00Z
2017-01-30T01:30:13Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17282
TID:201526158
url http://hdl.handle.net/10362/17282
identifier_str_mv TID:201526158
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799137874694635520

Registros relacionados