ZON Multimedia towards the future : when it is all a matter of ‘fiber’ : a business strategy case sudy
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/11845 |
Resumo: | 2008, one year after the spin-off from its mother company, ZON Multimedia was facing a new challenge: whether or not to deploy the Next Generation Network (NGN), fiber-to-the-home (FTTH). The exponential growing demand for higher capacity networks, competitive pressure, regulation and government pressure, as well as lower operational costs were the main drivers for the eventual deployment. However, the current ZON Multimedia’s technology had yet a high competitive capacity that promised to continue in the next years. The decision to move towards the adoption of FTTH or not is then widely discussed in this Thesis. Besides the Case Study, this Thesis includes a Literature Review section in which a theoretical basis is laid down for the analysis presented in the Teaching Note section. From the Case Study analysis it will be possible to understand ZON Multimedia current network technology’s advantages and disadvantages as well as the inherent strategic risks associated with the FTTH deployment. Moreover, it will be possible to understand that the high likelihood of ZON Multimedia main competitor moving to FTTH and the marketing strength of the term ‘fiber’, due to its superior characteristics and its lower operational costs, were undoubtedly food for thought at the time of the decision. |
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ZON Multimedia towards the future : when it is all a matter of ‘fiber’ : a business strategy case sudyDomínio/Área Científica::Ciências Sociais::Economia e Gestão2008, one year after the spin-off from its mother company, ZON Multimedia was facing a new challenge: whether or not to deploy the Next Generation Network (NGN), fiber-to-the-home (FTTH). The exponential growing demand for higher capacity networks, competitive pressure, regulation and government pressure, as well as lower operational costs were the main drivers for the eventual deployment. However, the current ZON Multimedia’s technology had yet a high competitive capacity that promised to continue in the next years. The decision to move towards the adoption of FTTH or not is then widely discussed in this Thesis. Besides the Case Study, this Thesis includes a Literature Review section in which a theoretical basis is laid down for the analysis presented in the Teaching Note section. From the Case Study analysis it will be possible to understand ZON Multimedia current network technology’s advantages and disadvantages as well as the inherent strategic risks associated with the FTTH deployment. Moreover, it will be possible to understand that the high likelihood of ZON Multimedia main competitor moving to FTTH and the marketing strength of the term ‘fiber’, due to its superior characteristics and its lower operational costs, were undoubtedly food for thought at the time of the decision.Em 2008, apenas um ano após a ZON Multimedia ter-se separado da sua holding, um novo desafio surgia: implementar ou não uma Rede da Nova Geração (RNG), a fibra-até-casa do consumidor (FTTH). O crescimento exponencial da procura por redes com capacidades mais elevadas, juntamente com a pressão exercida tanto pela concorrência, como pelo governo e regulador, assim como os custos operacionais inferiores aos que as redes actuais traziam, eram apresentados como os principais impulsionadores desta eventual implementação. No entanto, a tecnologia que a ZON Multimedia possuía na altura tinha ainda uma capacidade competitiva que prometia manter-se durante os próximos anos. A decisão de adoptar ou não esta nova tecnologia é então abordada com o desenvolvimento desta Tese. A estrutura da Tese além de incluir o Caso de Estudo, inclui também um capítulo para a Revisão de Literatura, na qual é apresentada uma base teórica para a análise realizada no capítulo seguinte da Nota de Ensino. Através da análise do Caso de Estudo será possível apreender quais as principais vantagens e desvantagens que a tecnologia da ZON Multimedia, em 2008, possuía. Assim como, os riscos estratégicos associados à adopção de FTTH. Além disso, será possível de compreender que o avanço, mais que provável, do maior concorrente da ZON Multimedia para a adopção de FTTH, juntamente com força do termo ‘fibra’ no mercado, foram, sem dúvida, factores que pesaram na decisão.Guedes, Nuno MagalhãesVeritati - Repositório Institucional da Universidade Católica PortuguesaNascimento, Filipa Avilez de Bilbao do2013-07-03T13:11:12Z2012-01-0920122012-01-09T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/11845enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-08-08T01:35:45Zoai:repositorio.ucp.pt:10400.14/11845Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:09:36.356136Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
ZON Multimedia towards the future : when it is all a matter of ‘fiber’ : a business strategy case sudy |
title |
ZON Multimedia towards the future : when it is all a matter of ‘fiber’ : a business strategy case sudy |
spellingShingle |
ZON Multimedia towards the future : when it is all a matter of ‘fiber’ : a business strategy case sudy Nascimento, Filipa Avilez de Bilbao do Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
ZON Multimedia towards the future : when it is all a matter of ‘fiber’ : a business strategy case sudy |
title_full |
ZON Multimedia towards the future : when it is all a matter of ‘fiber’ : a business strategy case sudy |
title_fullStr |
ZON Multimedia towards the future : when it is all a matter of ‘fiber’ : a business strategy case sudy |
title_full_unstemmed |
ZON Multimedia towards the future : when it is all a matter of ‘fiber’ : a business strategy case sudy |
title_sort |
ZON Multimedia towards the future : when it is all a matter of ‘fiber’ : a business strategy case sudy |
author |
Nascimento, Filipa Avilez de Bilbao do |
author_facet |
Nascimento, Filipa Avilez de Bilbao do |
author_role |
author |
dc.contributor.none.fl_str_mv |
Guedes, Nuno Magalhães Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Nascimento, Filipa Avilez de Bilbao do |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
2008, one year after the spin-off from its mother company, ZON Multimedia was facing a new challenge: whether or not to deploy the Next Generation Network (NGN), fiber-to-the-home (FTTH). The exponential growing demand for higher capacity networks, competitive pressure, regulation and government pressure, as well as lower operational costs were the main drivers for the eventual deployment. However, the current ZON Multimedia’s technology had yet a high competitive capacity that promised to continue in the next years. The decision to move towards the adoption of FTTH or not is then widely discussed in this Thesis. Besides the Case Study, this Thesis includes a Literature Review section in which a theoretical basis is laid down for the analysis presented in the Teaching Note section. From the Case Study analysis it will be possible to understand ZON Multimedia current network technology’s advantages and disadvantages as well as the inherent strategic risks associated with the FTTH deployment. Moreover, it will be possible to understand that the high likelihood of ZON Multimedia main competitor moving to FTTH and the marketing strength of the term ‘fiber’, due to its superior characteristics and its lower operational costs, were undoubtedly food for thought at the time of the decision. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-01-09 2012 2012-01-09T00:00:00Z 2013-07-03T13:11:12Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/11845 |
url |
http://hdl.handle.net/10400.14/11845 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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