How to monitor and generate intelligence for a DMO from online reviews

Detalhes bibliográficos
Autor(a) principal: Filho, Mário Monteiro Andrade
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/107210
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling How to monitor and generate intelligence for a DMO from online reviewsDestination Management OrganizationMonitoringSocial Media IntelligenceTourismTripAdvisorDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceSocial media and customer review websites have changed the way the tourism sector is managed. Social media has become a new source of information, due to the large amount of UGC / e-Wom generated by consumers An information that is "available" but at the same time noisy and of great volume, which makes it difficult to access and analyze. This study investigates and verifies the possibility of using data present in content reviews of a Content Web Site Review - TripAdivsor - to generate actionable information for a Destination Management Organization. With a focus on negative reviews, tourist attractions of Lisbon and using the “R code” and its packages, the study shows that with the correct technique chosen and the action of an intelligence analyst, data can be extracted and provide substrate for actions, strategy and intelligence generation – which is Social Media Intelligence. The findings prove that the flood of web 2.0 data can serve as a source of intelligence for the Destination Management Organization (DMO). By monitoring sites like TripAdvisor, a DMO can hear what tourists talk about attractions and thereby generate insights for intelligence and strategy actions. A DMO can even, analyzing this data, make your attractions more desirable, and even act in adverse situations, reducing risky situations.Pinto, Diego CostaDuke, Claudio GottschalgRUNFilho, Mário Monteiro Andrade2020-11-16T16:08:23Z2020-10-262020-10-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/107210TID:202538435enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:51:54Zoai:run.unl.pt:10362/107210Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:53.515335Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How to monitor and generate intelligence for a DMO from online reviews
title How to monitor and generate intelligence for a DMO from online reviews
spellingShingle How to monitor and generate intelligence for a DMO from online reviews
Filho, Mário Monteiro Andrade
Destination Management Organization
Monitoring
Social Media Intelligence
Tourism
TripAdvisor
title_short How to monitor and generate intelligence for a DMO from online reviews
title_full How to monitor and generate intelligence for a DMO from online reviews
title_fullStr How to monitor and generate intelligence for a DMO from online reviews
title_full_unstemmed How to monitor and generate intelligence for a DMO from online reviews
title_sort How to monitor and generate intelligence for a DMO from online reviews
author Filho, Mário Monteiro Andrade
author_facet Filho, Mário Monteiro Andrade
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
Duke, Claudio Gottschalg
RUN
dc.contributor.author.fl_str_mv Filho, Mário Monteiro Andrade
dc.subject.por.fl_str_mv Destination Management Organization
Monitoring
Social Media Intelligence
Tourism
TripAdvisor
topic Destination Management Organization
Monitoring
Social Media Intelligence
Tourism
TripAdvisor
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2020
dc.date.none.fl_str_mv 2020-11-16T16:08:23Z
2020-10-26
2020-10-26T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/107210
TID:202538435
url http://hdl.handle.net/10362/107210
identifier_str_mv TID:202538435
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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