Was dott built based on a mobile first approach? An analysis on the impact it may have

Detalhes bibliográficos
Autor(a) principal: Alexandrino, Maria Inês Pinto Casqueiro
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/107200
Resumo: A Mobile First Approach was introduced in 2010 and came in response to the rising penetration of mobile devices throughoutevery digital activity. In 2019, it is believed that the majority ofglobal e-Commerce sales will bemade ina smartphone. Inthis sense, this paper was addressed to study DOTT, a Portuguese generalist marketplace launched in 2019, and to understand if it was developed basedon a Mobile First Approachor not, analyzing also the impacts it may have. Through quantitative and qualitative methods, research indicated that DOTT was not takingthe most advantage out of mobile devices, andfurther optimization of navigation and usability were suggested.
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spelling Was dott built based on a mobile first approach? An analysis on the impact it may haveDOTTMobile First approachSmartphoneMarketplaceDomínio/Área Científica::Ciências Sociais::Economia e GestãoA Mobile First Approach was introduced in 2010 and came in response to the rising penetration of mobile devices throughoutevery digital activity. In 2019, it is believed that the majority ofglobal e-Commerce sales will bemade ina smartphone. Inthis sense, this paper was addressed to study DOTT, a Portuguese generalist marketplace launched in 2019, and to understand if it was developed basedon a Mobile First Approachor not, analyzing also the impacts it may have. Through quantitative and qualitative methods, research indicated that DOTT was not takingthe most advantage out of mobile devices, andfurther optimization of navigation and usability were suggested.Castro, JoãoRUNAlexandrino, Maria Inês Pinto Casqueiro2023-01-03T01:30:37Z2020-01-202020-01-032020-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/107200TID:202496228enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:51:53Zoai:run.unl.pt:10362/107200Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:53.072803Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Was dott built based on a mobile first approach? An analysis on the impact it may have
title Was dott built based on a mobile first approach? An analysis on the impact it may have
spellingShingle Was dott built based on a mobile first approach? An analysis on the impact it may have
Alexandrino, Maria Inês Pinto Casqueiro
DOTT
Mobile First approach
Smartphone
Marketplace
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Was dott built based on a mobile first approach? An analysis on the impact it may have
title_full Was dott built based on a mobile first approach? An analysis on the impact it may have
title_fullStr Was dott built based on a mobile first approach? An analysis on the impact it may have
title_full_unstemmed Was dott built based on a mobile first approach? An analysis on the impact it may have
title_sort Was dott built based on a mobile first approach? An analysis on the impact it may have
author Alexandrino, Maria Inês Pinto Casqueiro
author_facet Alexandrino, Maria Inês Pinto Casqueiro
author_role author
dc.contributor.none.fl_str_mv Castro, João
RUN
dc.contributor.author.fl_str_mv Alexandrino, Maria Inês Pinto Casqueiro
dc.subject.por.fl_str_mv DOTT
Mobile First approach
Smartphone
Marketplace
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic DOTT
Mobile First approach
Smartphone
Marketplace
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description A Mobile First Approach was introduced in 2010 and came in response to the rising penetration of mobile devices throughoutevery digital activity. In 2019, it is believed that the majority ofglobal e-Commerce sales will bemade ina smartphone. Inthis sense, this paper was addressed to study DOTT, a Portuguese generalist marketplace launched in 2019, and to understand if it was developed basedon a Mobile First Approachor not, analyzing also the impacts it may have. Through quantitative and qualitative methods, research indicated that DOTT was not takingthe most advantage out of mobile devices, andfurther optimization of navigation and usability were suggested.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-20
2020-01-03
2020-01-20T00:00:00Z
2023-01-03T01:30:37Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/107200
TID:202496228
url http://hdl.handle.net/10362/107200
identifier_str_mv TID:202496228
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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