ADDON+ network : tackling the downfall of the turkish market
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/40444 |
Resumo: | The Case Study presented in this Thesis addresses the path of a small Portuguese architecture firm called ADDON+ specialized in designing projects for large shopping centers. Its operations were focused on Turkey, and the company faced a big challenge when its main market collapsed. The reason for the collapse was the political instability felt in Turkey around 2016, that led to major economic problems and a depreciation of their currency. The Case Study allows for discussing topics such as risk management, competitors’ behavior, market structure, internationalization problems, differentiation and positioning. The Master Thesis includes a Literature Review of subjects related to the main issues of the Case and a Teaching Note to help instructors prepare for the in-class discussion of the Case. The main conclusions can be summed up as the necessity for managers to be aware of changes in the market and the need to diversify income sources, so that the exposure to negative industry characteristics or to external factors is limited. |
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ADDON+ network : tackling the downfall of the turkish marketArchitectureShopping mallsTurkeyInternationalizationCompetitionCrisisInstabilityDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe Case Study presented in this Thesis addresses the path of a small Portuguese architecture firm called ADDON+ specialized in designing projects for large shopping centers. Its operations were focused on Turkey, and the company faced a big challenge when its main market collapsed. The reason for the collapse was the political instability felt in Turkey around 2016, that led to major economic problems and a depreciation of their currency. The Case Study allows for discussing topics such as risk management, competitors’ behavior, market structure, internationalization problems, differentiation and positioning. The Master Thesis includes a Literature Review of subjects related to the main issues of the Case and a Teaching Note to help instructors prepare for the in-class discussion of the Case. The main conclusions can be summed up as the necessity for managers to be aware of changes in the market and the need to diversify income sources, so that the exposure to negative industry characteristics or to external factors is limited.O Case Study apresentado nesta tese aborda o percurso de uma pequena empresa de arquitetura portuguesa chamada ADDON+ Network que era especializada em projetos para centros comerciais. Suas operações estavam focadas na Turquia e foi lá que a empresa enfrentou um grande desafio quando seu principal mercado entrou em colapso. Este colapso foi causado por problemas de instabilidade política sentidos na Turquia por volta de 2016, o que levou a problemas económicos e a uma desvalorização acelerada da moeda turca. O Case Study permite discutir temas como gestão de riscos, comportamento dos competidores, estrutura de mercado, assim como problemas de internacionalização, diferenciação e posicionamento. Esta Dissertação de Mestrado inclui uma Revisão da Literatura de assuntos relacionados com as principais questões do Caso e da Teaching Note de maneira a ajudar os professores a se prepararem para a discussão do Caso em aula. As principais conclusões que podem ser tiradas são a necessidade de os gestores estarem atentos às mudanças do mercado e também a necessidade de diversificar as fontes de rendimento, de modo que a exposição às características negativas do setor ou até a fatores externos seja limitada.Guedes, Nuno MagalhãesVeritati - Repositório Institucional da Universidade Católica PortuguesaCarvalho, José Maria da Luz Marques Martins de2023-03-06T11:31:33Z2022-06-292022-062022-06-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/40444TID:203133161enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:45:57Zoai:repositorio.ucp.pt:10400.14/40444Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:33:10.873829Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
ADDON+ network : tackling the downfall of the turkish market |
title |
ADDON+ network : tackling the downfall of the turkish market |
spellingShingle |
ADDON+ network : tackling the downfall of the turkish market Carvalho, José Maria da Luz Marques Martins de Architecture Shopping malls Turkey Internationalization Competition Crisis Instability Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
ADDON+ network : tackling the downfall of the turkish market |
title_full |
ADDON+ network : tackling the downfall of the turkish market |
title_fullStr |
ADDON+ network : tackling the downfall of the turkish market |
title_full_unstemmed |
ADDON+ network : tackling the downfall of the turkish market |
title_sort |
ADDON+ network : tackling the downfall of the turkish market |
author |
Carvalho, José Maria da Luz Marques Martins de |
author_facet |
Carvalho, José Maria da Luz Marques Martins de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Guedes, Nuno Magalhães Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Carvalho, José Maria da Luz Marques Martins de |
dc.subject.por.fl_str_mv |
Architecture Shopping malls Turkey Internationalization Competition Crisis Instability Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Architecture Shopping malls Turkey Internationalization Competition Crisis Instability Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The Case Study presented in this Thesis addresses the path of a small Portuguese architecture firm called ADDON+ specialized in designing projects for large shopping centers. Its operations were focused on Turkey, and the company faced a big challenge when its main market collapsed. The reason for the collapse was the political instability felt in Turkey around 2016, that led to major economic problems and a depreciation of their currency. The Case Study allows for discussing topics such as risk management, competitors’ behavior, market structure, internationalization problems, differentiation and positioning. The Master Thesis includes a Literature Review of subjects related to the main issues of the Case and a Teaching Note to help instructors prepare for the in-class discussion of the Case. The main conclusions can be summed up as the necessity for managers to be aware of changes in the market and the need to diversify income sources, so that the exposure to negative industry characteristics or to external factors is limited. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-06-29 2022-06 2022-06-29T00:00:00Z 2023-03-06T11:31:33Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/40444 TID:203133161 |
url |
http://hdl.handle.net/10400.14/40444 |
identifier_str_mv |
TID:203133161 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799132057239027712 |