Business tourism in Porto: An empirical investigation of its potentialities and development challenges

Detalhes bibliográficos
Autor(a) principal: Pinho, Micaela
Data de Publicação: 2019
Outros Autores: Marques, Jorge
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/11328/2965
Resumo: Purpose – The purpose of this paper is to explore the potentialities and weaknesses of the city of Porto (Portugal) in the business tourism segment in order to ensure and develop a destination’s business tourism strategy position. Design/methodology/approach – Data were collected through the participation of 28 experts living/working in Porto in a three-round Delphi exercise. Experts should identify the main straights, weaknesses and opportunities of the city for the business tourism development. Findings – The main results show that the city’s potential to become landmark destination in the business tourism sector far outweighs its limitations. With measures aimed to improve the functionality of the business tourism segment and marketing strategies to increase external promotion, Porto meets the conditions to become an excellent business tourism destination. Originality/value – Many studies have been conducted from the perspective of leisure tourism; few have been conducted from the perspective of the business tourism and none have been conducted from the perspective of the business tourism in the city of Porto. This research fills a gap in the literature relating to the practice of meeting industry. It represents the first attempt to elicit stakeholders opinions about important issues related to the development of business tourism in the city. The results of the study provide a more informed and systematic basis on which to develop the business tourism segment in Porto.
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spelling Business tourism in Porto: An empirical investigation of its potentialities and development challengesPortugalPortoAttitudes of stakeholdersBusiness tourismMeeting industryPurpose – The purpose of this paper is to explore the potentialities and weaknesses of the city of Porto (Portugal) in the business tourism segment in order to ensure and develop a destination’s business tourism strategy position. Design/methodology/approach – Data were collected through the participation of 28 experts living/working in Porto in a three-round Delphi exercise. Experts should identify the main straights, weaknesses and opportunities of the city for the business tourism development. Findings – The main results show that the city’s potential to become landmark destination in the business tourism sector far outweighs its limitations. With measures aimed to improve the functionality of the business tourism segment and marketing strategies to increase external promotion, Porto meets the conditions to become an excellent business tourism destination. Originality/value – Many studies have been conducted from the perspective of leisure tourism; few have been conducted from the perspective of the business tourism and none have been conducted from the perspective of the business tourism in the city of Porto. This research fills a gap in the literature relating to the practice of meeting industry. It represents the first attempt to elicit stakeholders opinions about important issues related to the development of business tourism in the city. The results of the study provide a more informed and systematic basis on which to develop the business tourism segment in Porto.Emerald Publishing Limited2019-12-10T11:03:33Z2020-12-31T00:00:00Z2019-01-01T00:00:00Z2019info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/11328/2965eng2056-560710.1108/IJTC-05-2019-0071Pinho, MicaelaMarques, Jorgeinfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-06-15T02:11:23ZPortal AgregadorONG
dc.title.none.fl_str_mv Business tourism in Porto: An empirical investigation of its potentialities and development challenges
title Business tourism in Porto: An empirical investigation of its potentialities and development challenges
spellingShingle Business tourism in Porto: An empirical investigation of its potentialities and development challenges
Pinho, Micaela
Portugal
Porto
Attitudes of stakeholders
Business tourism
Meeting industry
title_short Business tourism in Porto: An empirical investigation of its potentialities and development challenges
title_full Business tourism in Porto: An empirical investigation of its potentialities and development challenges
title_fullStr Business tourism in Porto: An empirical investigation of its potentialities and development challenges
title_full_unstemmed Business tourism in Porto: An empirical investigation of its potentialities and development challenges
title_sort Business tourism in Porto: An empirical investigation of its potentialities and development challenges
author Pinho, Micaela
author_facet Pinho, Micaela
Marques, Jorge
author_role author
author2 Marques, Jorge
author2_role author
dc.contributor.author.fl_str_mv Pinho, Micaela
Marques, Jorge
dc.subject.por.fl_str_mv Portugal
Porto
Attitudes of stakeholders
Business tourism
Meeting industry
topic Portugal
Porto
Attitudes of stakeholders
Business tourism
Meeting industry
description Purpose – The purpose of this paper is to explore the potentialities and weaknesses of the city of Porto (Portugal) in the business tourism segment in order to ensure and develop a destination’s business tourism strategy position. Design/methodology/approach – Data were collected through the participation of 28 experts living/working in Porto in a three-round Delphi exercise. Experts should identify the main straights, weaknesses and opportunities of the city for the business tourism development. Findings – The main results show that the city’s potential to become landmark destination in the business tourism sector far outweighs its limitations. With measures aimed to improve the functionality of the business tourism segment and marketing strategies to increase external promotion, Porto meets the conditions to become an excellent business tourism destination. Originality/value – Many studies have been conducted from the perspective of leisure tourism; few have been conducted from the perspective of the business tourism and none have been conducted from the perspective of the business tourism in the city of Porto. This research fills a gap in the literature relating to the practice of meeting industry. It represents the first attempt to elicit stakeholders opinions about important issues related to the development of business tourism in the city. The results of the study provide a more informed and systematic basis on which to develop the business tourism segment in Porto.
publishDate 2019
dc.date.none.fl_str_mv 2019-12-10T11:03:33Z
2019-01-01T00:00:00Z
2019
2020-12-31T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/11328/2965
url http://hdl.handle.net/11328/2965
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2056-5607
10.1108/IJTC-05-2019-0071
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dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Emerald Publishing Limited
publisher.none.fl_str_mv Emerald Publishing Limited
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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instacron_str RCAAP
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