Tourists' perceptions of beach quality improvement during the off-peak season: a segmentation approach
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582021000200017 |
Resumo: | Abstract Recently coastal tourism has increased rapidly and has negatively affected environmental, social and cultural sustainability. The Algarve is the main sun-and-sea tourism destination in Portugal, with a large number of beautiful beaches. Due to negative tourism impacts and climate change, coastal tourism management tools need to be assessed and implemented. Most beach areas have the dual mandate of conserving coastal natural resources and providing opportunities for recreation and tourism. This paper aims to identify off-peak season beach users' profiles and to segment them according to their priorities for sustainable beach management in the face of climate change and seasonality balance. Four beaches with different types were chosen in the municipality of Albufeira as case studies: an urban, a rural, a resort and a remote beach. A cluster analysis was applied to data collected through a survey applied to 200 tourists through face-to-face interviews. The survey aimed to measure beach visitors' opinion about beach environment and services, as well as about the importance of 25 quality beach attributes. The cluster analyses generated three segments of beach users with the following profiles: comfort and food lovers, young and active environmentalists and sustainable minimalists. The results provide valuable information and insights for both academics and beach managers, who can adjust their management tasks to suit market segments and their preferences, fulfilling emerging environmental policies. |
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Tourists' perceptions of beach quality improvement during the off-peak season: a segmentation approachSegmentationsustainable beach managementbeach users' perceptionbeach qualityAbstract Recently coastal tourism has increased rapidly and has negatively affected environmental, social and cultural sustainability. The Algarve is the main sun-and-sea tourism destination in Portugal, with a large number of beautiful beaches. Due to negative tourism impacts and climate change, coastal tourism management tools need to be assessed and implemented. Most beach areas have the dual mandate of conserving coastal natural resources and providing opportunities for recreation and tourism. This paper aims to identify off-peak season beach users' profiles and to segment them according to their priorities for sustainable beach management in the face of climate change and seasonality balance. Four beaches with different types were chosen in the municipality of Albufeira as case studies: an urban, a rural, a resort and a remote beach. A cluster analysis was applied to data collected through a survey applied to 200 tourists through face-to-face interviews. The survey aimed to measure beach visitors' opinion about beach environment and services, as well as about the importance of 25 quality beach attributes. The cluster analyses generated three segments of beach users with the following profiles: comfort and food lovers, young and active environmentalists and sustainable minimalists. The results provide valuable information and insights for both academics and beach managers, who can adjust their management tasks to suit market segments and their preferences, fulfilling emerging environmental policies.Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve2021-06-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582021000200017Tourism & Management Studies v.17 n.2 2021reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582021000200017Lukoseviciute,GodaPereira,Luís Nobreinfo:eu-repo/semantics/openAccess2024-02-06T17:29:17Zoai:scielo:S2182-84582021000200017Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:33:17.240718Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Tourists' perceptions of beach quality improvement during the off-peak season: a segmentation approach |
title |
Tourists' perceptions of beach quality improvement during the off-peak season: a segmentation approach |
spellingShingle |
Tourists' perceptions of beach quality improvement during the off-peak season: a segmentation approach Lukoseviciute,Goda Segmentation sustainable beach management beach users' perception beach quality |
title_short |
Tourists' perceptions of beach quality improvement during the off-peak season: a segmentation approach |
title_full |
Tourists' perceptions of beach quality improvement during the off-peak season: a segmentation approach |
title_fullStr |
Tourists' perceptions of beach quality improvement during the off-peak season: a segmentation approach |
title_full_unstemmed |
Tourists' perceptions of beach quality improvement during the off-peak season: a segmentation approach |
title_sort |
Tourists' perceptions of beach quality improvement during the off-peak season: a segmentation approach |
author |
Lukoseviciute,Goda |
author_facet |
Lukoseviciute,Goda Pereira,Luís Nobre |
author_role |
author |
author2 |
Pereira,Luís Nobre |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Lukoseviciute,Goda Pereira,Luís Nobre |
dc.subject.por.fl_str_mv |
Segmentation sustainable beach management beach users' perception beach quality |
topic |
Segmentation sustainable beach management beach users' perception beach quality |
description |
Abstract Recently coastal tourism has increased rapidly and has negatively affected environmental, social and cultural sustainability. The Algarve is the main sun-and-sea tourism destination in Portugal, with a large number of beautiful beaches. Due to negative tourism impacts and climate change, coastal tourism management tools need to be assessed and implemented. Most beach areas have the dual mandate of conserving coastal natural resources and providing opportunities for recreation and tourism. This paper aims to identify off-peak season beach users' profiles and to segment them according to their priorities for sustainable beach management in the face of climate change and seasonality balance. Four beaches with different types were chosen in the municipality of Albufeira as case studies: an urban, a rural, a resort and a remote beach. A cluster analysis was applied to data collected through a survey applied to 200 tourists through face-to-face interviews. The survey aimed to measure beach visitors' opinion about beach environment and services, as well as about the importance of 25 quality beach attributes. The cluster analyses generated three segments of beach users with the following profiles: comfort and food lovers, young and active environmentalists and sustainable minimalists. The results provide valuable information and insights for both academics and beach managers, who can adjust their management tasks to suit market segments and their preferences, fulfilling emerging environmental policies. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-06-01 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582021000200017 |
url |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582021000200017 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582021000200017 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve |
publisher.none.fl_str_mv |
Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve |
dc.source.none.fl_str_mv |
Tourism & Management Studies v.17 n.2 2021 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799137392306683904 |