The motivations to volunteer at non-profits and its relation to social media

• Autor(a) principal: Brandt, Aline
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/152661
• topic: Social media; Environmental concern; Motivations; Non-profit oOrganizations; Volunteering; Engagement; Activism; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

There are various studies on volunteering motivations. However, little research has been done concerning how motivation underlying volunteering is expressed through the communication and interaction of individuals with their volunteering organisations on social media. The conceptual framework is based on the Self-Determination Theory, in which other-oriented and self-oriented motives are distinguished. The study reveals that self-oriented motives act as the major drivers of volunteers for being actively engaged on social media with their non-profits. Derived from this, non-profits should promote altruistic practices on social media to draw attention to current environmental- and social issues, connect people locally and globally, encourage volunteerism, build relationships, and receive additional resources.