Online styling boxes : understanding Portuguese consumers’ perceptions and intention to adopt

Detalhes bibliográficos
Autor(a) principal: Marques, Maria Inês Neves
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/26947
Resumo: Online Styling Boxes offer consumers the possibility to receive orders filled with products selected by fashion experts. Motivated by the success of this business model internationally and the growing interest in online purchases by Portuguese consumers, this study proposes to identify their perceptions regarding this innovative service as well as identify motivators and barriers to the intention to adopt the service, if it were available in Portugal. With this aim, 13 in-depth interviews were carried out, followed by an online questionnaire that collected 165 valid answers. The results were analyzed using statistical methods including correlation tests and multiple linear regressions. This study made it possible to observe that the general reaction of the participants to the service was positive, as well as the intention to try it. The curation and advice by a professional stylist, flexibility to order whenever desired, not having to look for apparel, convenience, customization and the surprise factor are some of the main motivations to try the Online Styling Boxes. Not trusting another person to choose their clothes, price and complexity were the identified inhibitors.
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spelling Online styling boxes : understanding Portuguese consumers’ perceptions and intention to adoptDomínio/Área Científica::Ciências Sociais::Economia e GestãoOnline Styling Boxes offer consumers the possibility to receive orders filled with products selected by fashion experts. Motivated by the success of this business model internationally and the growing interest in online purchases by Portuguese consumers, this study proposes to identify their perceptions regarding this innovative service as well as identify motivators and barriers to the intention to adopt the service, if it were available in Portugal. With this aim, 13 in-depth interviews were carried out, followed by an online questionnaire that collected 165 valid answers. The results were analyzed using statistical methods including correlation tests and multiple linear regressions. This study made it possible to observe that the general reaction of the participants to the service was positive, as well as the intention to try it. The curation and advice by a professional stylist, flexibility to order whenever desired, not having to look for apparel, convenience, customization and the surprise factor are some of the main motivations to try the Online Styling Boxes. Not trusting another person to choose their clothes, price and complexity were the identified inhibitors.As Online Styling Boxes oferecem aos consumidores a possibilidade de receber por correio caixas recheadas de produtos selecionados por especialistas na área da moda. Motivado pelo sucesso deste modelo de negócio a nível internacional e o crescente interesse em compras online por parte dos consumidores portugueses, o presente estudo propõe visa identificar as percepções dos mesmos em relação a esta inovação assim como identificar motivadores e barreiras para intenção de adotar o serviço, caso este estivesse disponível em Portugal. Com esse objectivo, foram realizadas 13 entrevistas e posteriormente um questionário online que recolheu 165 respostas válidas. Os resultados foram analisados através de métodos estatísticos que incluíram testes de correlação e múltiplas regressões lineares. Este estudo permitiu observar que a reação geral dos participantes ao serviço foi positiva, assim como a intenção de o experimentar. A curadoria e aconselhamento por um estilista profissional, flexibilidade para encomendar, não ter que procurar roupa, conveniência, personalização e fator surpresa são algumas das principais motivações para experimentar as Online Styling Boxes. Não confiar noutra pessoa para escolher suas roupas, preço e complexidade foram os inibidores identificados.Rita, MiguelVeritati - Repositório Institucional da Universidade Católica PortuguesaMarques, Maria Inês Neves2019-02-21T11:28:31Z2019-01-3020182019-01-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/26947TID:202170861enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:32:27Zoai:repositorio.ucp.pt:10400.14/26947Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:21:32.775611Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Online styling boxes : understanding Portuguese consumers’ perceptions and intention to adopt
title Online styling boxes : understanding Portuguese consumers’ perceptions and intention to adopt
spellingShingle Online styling boxes : understanding Portuguese consumers’ perceptions and intention to adopt
Marques, Maria Inês Neves
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Online styling boxes : understanding Portuguese consumers’ perceptions and intention to adopt
title_full Online styling boxes : understanding Portuguese consumers’ perceptions and intention to adopt
title_fullStr Online styling boxes : understanding Portuguese consumers’ perceptions and intention to adopt
title_full_unstemmed Online styling boxes : understanding Portuguese consumers’ perceptions and intention to adopt
title_sort Online styling boxes : understanding Portuguese consumers’ perceptions and intention to adopt
author Marques, Maria Inês Neves
author_facet Marques, Maria Inês Neves
author_role author
dc.contributor.none.fl_str_mv Rita, Miguel
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Marques, Maria Inês Neves
dc.subject.por.fl_str_mv Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Online Styling Boxes offer consumers the possibility to receive orders filled with products selected by fashion experts. Motivated by the success of this business model internationally and the growing interest in online purchases by Portuguese consumers, this study proposes to identify their perceptions regarding this innovative service as well as identify motivators and barriers to the intention to adopt the service, if it were available in Portugal. With this aim, 13 in-depth interviews were carried out, followed by an online questionnaire that collected 165 valid answers. The results were analyzed using statistical methods including correlation tests and multiple linear regressions. This study made it possible to observe that the general reaction of the participants to the service was positive, as well as the intention to try it. The curation and advice by a professional stylist, flexibility to order whenever desired, not having to look for apparel, convenience, customization and the surprise factor are some of the main motivations to try the Online Styling Boxes. Not trusting another person to choose their clothes, price and complexity were the identified inhibitors.
publishDate 2018
dc.date.none.fl_str_mv 2018
2019-02-21T11:28:31Z
2019-01-30
2019-01-30T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/26947
TID:202170861
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identifier_str_mv TID:202170861
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dc.format.none.fl_str_mv application/pdf
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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