How premium brands should do to upgrade and move to a luxury status: The case of three Portuguese brands that successfully migrated from premium to luxury: Claus Porto, Josefinas and Vila Joya

Detalhes bibliográficos
Autor(a) principal: Câmara, Inês Baptista da
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/16938
Resumo: Premium brands’ upgrade process to luxury is a phenomenon still not well analysed. A literature review allowed assessment of what distinguishes premium and luxury brands. We infered five propositions then tested through a case study research. The research investigated three Portuguese brands that successfully moved from premium to luxury - Claus Porto, Josefinas and Vila Joya. We conclude that acquiring social status is the most essential and difficult feature to deal with, when migrating from premium to luxury as it depends on voluntary and involuntary factors.
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spelling How premium brands should do to upgrade and move to a luxury status: The case of three Portuguese brands that successfully migrated from premium to luxury: Claus Porto, Josefinas and Vila JoyaBrandingLuxuryPremium brandsLuxury brandsDomínio/Área Científica::Ciências Sociais::Economia e GestãoPremium brands’ upgrade process to luxury is a phenomenon still not well analysed. A literature review allowed assessment of what distinguishes premium and luxury brands. We infered five propositions then tested through a case study research. The research investigated three Portuguese brands that successfully moved from premium to luxury - Claus Porto, Josefinas and Vila Joya. We conclude that acquiring social status is the most essential and difficult feature to deal with, when migrating from premium to luxury as it depends on voluntary and involuntary factors.Silveira, Catherine daCoelho, CarlosRUNCâmara, Inês Baptista da2019-01-30T01:30:15Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/16938TID:201524341enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:54:18Zoai:run.unl.pt:10362/16938Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:23:37.265770Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How premium brands should do to upgrade and move to a luxury status: The case of three Portuguese brands that successfully migrated from premium to luxury: Claus Porto, Josefinas and Vila Joya
title How premium brands should do to upgrade and move to a luxury status: The case of three Portuguese brands that successfully migrated from premium to luxury: Claus Porto, Josefinas and Vila Joya
spellingShingle How premium brands should do to upgrade and move to a luxury status: The case of three Portuguese brands that successfully migrated from premium to luxury: Claus Porto, Josefinas and Vila Joya
Câmara, Inês Baptista da
Branding
Luxury
Premium brands
Luxury brands
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How premium brands should do to upgrade and move to a luxury status: The case of three Portuguese brands that successfully migrated from premium to luxury: Claus Porto, Josefinas and Vila Joya
title_full How premium brands should do to upgrade and move to a luxury status: The case of three Portuguese brands that successfully migrated from premium to luxury: Claus Porto, Josefinas and Vila Joya
title_fullStr How premium brands should do to upgrade and move to a luxury status: The case of three Portuguese brands that successfully migrated from premium to luxury: Claus Porto, Josefinas and Vila Joya
title_full_unstemmed How premium brands should do to upgrade and move to a luxury status: The case of three Portuguese brands that successfully migrated from premium to luxury: Claus Porto, Josefinas and Vila Joya
title_sort How premium brands should do to upgrade and move to a luxury status: The case of three Portuguese brands that successfully migrated from premium to luxury: Claus Porto, Josefinas and Vila Joya
author Câmara, Inês Baptista da
author_facet Câmara, Inês Baptista da
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
Coelho, Carlos
RUN
dc.contributor.author.fl_str_mv Câmara, Inês Baptista da
dc.subject.por.fl_str_mv Branding
Luxury
Premium brands
Luxury brands
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Branding
Luxury
Premium brands
Luxury brands
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Premium brands’ upgrade process to luxury is a phenomenon still not well analysed. A literature review allowed assessment of what distinguishes premium and luxury brands. We infered five propositions then tested through a case study research. The research investigated three Portuguese brands that successfully moved from premium to luxury - Claus Porto, Josefinas and Vila Joya. We conclude that acquiring social status is the most essential and difficult feature to deal with, when migrating from premium to luxury as it depends on voluntary and involuntary factors.
publishDate 2016
dc.date.none.fl_str_mv 2016-01
2016-01-01T00:00:00Z
2019-01-30T01:30:15Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/16938
TID:201524341
url http://hdl.handle.net/10362/16938
identifier_str_mv TID:201524341
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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