"Beautiful, out of control and from the Planalto": the representation of women in the media and the construction of female identity through the comparison between Dilma Rousseff and Marcela Temer

Detalhes bibliográficos
Autor(a) principal: Câmara, Marco Túlio Pena
Data de Publicação: 2018
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.58050/comunicando.v7i1.184
Resumo: The hegemonic discourse of mainstream media defines the ideal woman as someone concerned with appearance, discreet, submissive and dependent on a man. Recently, two brazilian leading publications compared the profiles of women engaged in politics. In April 2016, the IstoÉ magazine published an article entitled “The President’s fits” (“As explosões nervosas da presidente”)referring to the emotional instability of Dilma Rousseff, the brazilian president at the time; and the headline of Veja magazine’s story was “Beautiful, demure housewife” (“Bela, recatada e do lar”),in which they described the profile of Marcela Temer, the wife of vice president Michel Temer back then. The present study analyzes the representation of women in the media considering the discussion proposed by FreireFilho (2015) and purports to understand how the news and its frameworks are constructed as discussed by Albuquerque (1998), Charaudeau (2012) and Porto (2004). From the close relationship between media frameworks and the citizens’ political deliberation process, it is clear that the media favors the hegemonic interpretation of reality.
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spelling "Beautiful, out of control and from the Planalto": the representation of women in the media and the construction of female identity through the comparison between Dilma Rousseff and Marcela Temer"Bela, descontrolada e do Planalto": a representação da mulher na mídia e a construção da identidade feminina a partir da comparação entre Dilma Rousseff e Marcela TemerMulherPolíticaMachismoDilma RouseffMarcela TemerWomanPoliticMachismDilma RouseffMarcela TemerThe hegemonic discourse of mainstream media defines the ideal woman as someone concerned with appearance, discreet, submissive and dependent on a man. Recently, two brazilian leading publications compared the profiles of women engaged in politics. In April 2016, the IstoÉ magazine published an article entitled “The President’s fits” (“As explosões nervosas da presidente”)referring to the emotional instability of Dilma Rousseff, the brazilian president at the time; and the headline of Veja magazine’s story was “Beautiful, demure housewife” (“Bela, recatada e do lar”),in which they described the profile of Marcela Temer, the wife of vice president Michel Temer back then. The present study analyzes the representation of women in the media considering the discussion proposed by FreireFilho (2015) and purports to understand how the news and its frameworks are constructed as discussed by Albuquerque (1998), Charaudeau (2012) and Porto (2004). From the close relationship between media frameworks and the citizens’ political deliberation process, it is clear that the media favors the hegemonic interpretation of reality.Fortalecido no Brasil na década de 1970, o movimento feminista alcançou muitas conquistas em diversos campos, principalmente na política, mas, apesar disso, a falta de representatividade e a discriminação sobre a imagem feminina ainda estão presentes e enraizadas na sociedade atual. Marcado pelo machismo, o discurso hegemônico da grande mídia insiste em definir o perfil ideal da mulher_ preocupada com a aparência, discreta, submissa e dependente do homem. Recentemente, dois grandes veículos reproduziram tal discurso, traçando perfis de mulheres relacionadas à política. Em abril, a revista IstoÉ trouxe, em sua capa, a reportagem intitulada “As explosões nervosas da presidente”, sobre o emocional da então presidenta Dilma Rousseff e a revista Veja publica a matéria “Bela, recatada e do lar”, onde descreve o perfil de Marcela Temer, esposa do então vice-presidente Michel Temer. Com base nesse corpus, o presente artigo objetiva analisar a representação da mulher na mídia, a partir de contribuições feitas por Freire Filho (2015), além de tentar entender como se dá a construção de notícias e seus enquadramentos, como analisam Albuquerque (1998), Charaudeau (2012) e Porto (2004). Com isso, percebeu-se que há uma estreita relação entre os enquadramentos da mídia, os processos de deliberação política dos cidadãos e a própria viabilidade de um sistema genuinamente democrático, pois a mídia contribui para privilegiar determinadas interpretações hegemônicas da realidade.Sopcom2018-12-30info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.58050/comunicando.v7i1.184https://doi.org/10.58050/comunicando.v7i1.184Revista Comunicando; Vol. 7 No. 1 (2018): Communicative and Sociological Phenomena; 39 - 58Revista Comunicando; Vol. 7 Núm. 1 (2018): Fenómenos Comunicativos y Sociológicos; 39 - 58Revista Comunicando; Vol. 7 N.º 1 (2018): Fenómenos Comunicativos e Sociológicos; 39 - 582182-4037reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/184https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/184/122Câmara, Marco Túlio Penainfo:eu-repo/semantics/openAccess2024-03-16T08:29:03Zoai:revistacomunicando.sopcom.pt:article/184Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T04:01:33.095641Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv "Beautiful, out of control and from the Planalto": the representation of women in the media and the construction of female identity through the comparison between Dilma Rousseff and Marcela Temer
"Bela, descontrolada e do Planalto": a representação da mulher na mídia e a construção da identidade feminina a partir da comparação entre Dilma Rousseff e Marcela Temer
title "Beautiful, out of control and from the Planalto": the representation of women in the media and the construction of female identity through the comparison between Dilma Rousseff and Marcela Temer
spellingShingle "Beautiful, out of control and from the Planalto": the representation of women in the media and the construction of female identity through the comparison between Dilma Rousseff and Marcela Temer
Câmara, Marco Túlio Pena
Mulher
Política
Machismo
Dilma Rouseff
Marcela Temer
Woman
Politic
Machism
Dilma Rouseff
Marcela Temer
title_short "Beautiful, out of control and from the Planalto": the representation of women in the media and the construction of female identity through the comparison between Dilma Rousseff and Marcela Temer
title_full "Beautiful, out of control and from the Planalto": the representation of women in the media and the construction of female identity through the comparison between Dilma Rousseff and Marcela Temer
title_fullStr "Beautiful, out of control and from the Planalto": the representation of women in the media and the construction of female identity through the comparison between Dilma Rousseff and Marcela Temer
title_full_unstemmed "Beautiful, out of control and from the Planalto": the representation of women in the media and the construction of female identity through the comparison between Dilma Rousseff and Marcela Temer
title_sort "Beautiful, out of control and from the Planalto": the representation of women in the media and the construction of female identity through the comparison between Dilma Rousseff and Marcela Temer
author Câmara, Marco Túlio Pena
author_facet Câmara, Marco Túlio Pena
author_role author
dc.contributor.author.fl_str_mv Câmara, Marco Túlio Pena
dc.subject.por.fl_str_mv Mulher
Política
Machismo
Dilma Rouseff
Marcela Temer
Woman
Politic
Machism
Dilma Rouseff
Marcela Temer
topic Mulher
Política
Machismo
Dilma Rouseff
Marcela Temer
Woman
Politic
Machism
Dilma Rouseff
Marcela Temer
description The hegemonic discourse of mainstream media defines the ideal woman as someone concerned with appearance, discreet, submissive and dependent on a man. Recently, two brazilian leading publications compared the profiles of women engaged in politics. In April 2016, the IstoÉ magazine published an article entitled “The President’s fits” (“As explosões nervosas da presidente”)referring to the emotional instability of Dilma Rousseff, the brazilian president at the time; and the headline of Veja magazine’s story was “Beautiful, demure housewife” (“Bela, recatada e do lar”),in which they described the profile of Marcela Temer, the wife of vice president Michel Temer back then. The present study analyzes the representation of women in the media considering the discussion proposed by FreireFilho (2015) and purports to understand how the news and its frameworks are constructed as discussed by Albuquerque (1998), Charaudeau (2012) and Porto (2004). From the close relationship between media frameworks and the citizens’ political deliberation process, it is clear that the media favors the hegemonic interpretation of reality.
publishDate 2018
dc.date.none.fl_str_mv 2018-12-30
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.58050/comunicando.v7i1.184
https://doi.org/10.58050/comunicando.v7i1.184
url https://doi.org/10.58050/comunicando.v7i1.184
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/184
https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/184/122
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Sopcom
publisher.none.fl_str_mv Sopcom
dc.source.none.fl_str_mv Revista Comunicando; Vol. 7 No. 1 (2018): Communicative and Sociological Phenomena; 39 - 58
Revista Comunicando; Vol. 7 Núm. 1 (2018): Fenómenos Comunicativos y Sociológicos; 39 - 58
Revista Comunicando; Vol. 7 N.º 1 (2018): Fenómenos Comunicativos e Sociológicos; 39 - 58
2182-4037
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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