The influence of ecological concern on green purchase behavior: an intergenerational analysis

Detalhes bibliográficos
Autor(a) principal: Fontes, Eva Sofia Plag
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10773/27385
Resumo: Great damage has been made to the planet by mankind, and, consequently, sustainability is an increasing concern for companies. While marketing incentivizes consumerism, green marketing aims to find a balance between the need for profit and the need to protect the environment. This study aims to measure the influence of Ecological Concern on Green Purchasing Behavior and to use the Big Five personality traits as predictors of Ecological Concern, while identifying the differences between 3 generations (Baby-Boomers, Generation X and Generation Y), and men and women. The data was gathered through an online survey with 530 valid answers. Structural Equation Modelling was used to evaluate the model, as well as exploratory factor analysis, t-test and ANOVA. The results show that personality is not a good predictor of Ecological Concern, but there are strong relationships between the other variables that explain Green Purchasing Behavior. Regarding the generations, Generation Y is, generally, more concerned about the environment. In terms of gender, women are the biggest environmentalists.
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spelling The influence of ecological concern on green purchase behavior: an intergenerational analysisGreen marketingEcological concernGreen purchase behaviorPersonalityStructural equation modelingGenerationsGenderGreat damage has been made to the planet by mankind, and, consequently, sustainability is an increasing concern for companies. While marketing incentivizes consumerism, green marketing aims to find a balance between the need for profit and the need to protect the environment. This study aims to measure the influence of Ecological Concern on Green Purchasing Behavior and to use the Big Five personality traits as predictors of Ecological Concern, while identifying the differences between 3 generations (Baby-Boomers, Generation X and Generation Y), and men and women. The data was gathered through an online survey with 530 valid answers. Structural Equation Modelling was used to evaluate the model, as well as exploratory factor analysis, t-test and ANOVA. The results show that personality is not a good predictor of Ecological Concern, but there are strong relationships between the other variables that explain Green Purchasing Behavior. Regarding the generations, Generation Y is, generally, more concerned about the environment. In terms of gender, women are the biggest environmentalists.Os seres humanos têm causado danos irrecuperáveis no planeta e, consequentemente, a sustentabilidade tem-se tornado uma preocupação crescente para as empresas. Enquanto que o marketing incentiva o consumo, o marketing verde procura encontrar um equilíbrio entre a necessidade de lucrar e a necessidade de proteger o planeta. O presente trabalho visa medir a influência da Consciência Ecológica no Comportamento de Compra Verde, e avaliar o impacto dos traços de personalidade – “Big Five” – na Consciência Ecológica. Pretende-se, ainda, identificar diferenças entre três gerações (Baby- Boomers, Geração X e Geração Y) e entre homens e mulheres. Os dados foram recolhidos através de um questionário online com 530 respostas válidas. A Modelação de Equações Estruturais foi usada para avaliar o modelo, em conjunto com a análise fatorial exploratória, teste-t e ANOVA. Os resultados mostram que a personalidade não é um bom preditor da Consciência Ecológica, mas que existem relações fortes entre as restantes variáveis que explicam o Comportamento de Compra Verde. Relativamente às gerações, a Geração Y é, na generalidade, a mais preocupada com o ambiente. Quanto ao género, as maiores ambientalistas são as mulheres.2021-07-30T00:00:00Z2019-07-23T00:00:00Z2019-07-23info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10773/27385porFontes, Eva Sofia Plaginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-02-22T11:53:02Zoai:ria.ua.pt:10773/27385Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:00:10.609851Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The influence of ecological concern on green purchase behavior: an intergenerational analysis
title The influence of ecological concern on green purchase behavior: an intergenerational analysis
spellingShingle The influence of ecological concern on green purchase behavior: an intergenerational analysis
Fontes, Eva Sofia Plag
Green marketing
Ecological concern
Green purchase behavior
Personality
Structural equation modeling
Generations
Gender
title_short The influence of ecological concern on green purchase behavior: an intergenerational analysis
title_full The influence of ecological concern on green purchase behavior: an intergenerational analysis
title_fullStr The influence of ecological concern on green purchase behavior: an intergenerational analysis
title_full_unstemmed The influence of ecological concern on green purchase behavior: an intergenerational analysis
title_sort The influence of ecological concern on green purchase behavior: an intergenerational analysis
author Fontes, Eva Sofia Plag
author_facet Fontes, Eva Sofia Plag
author_role author
dc.contributor.author.fl_str_mv Fontes, Eva Sofia Plag
dc.subject.por.fl_str_mv Green marketing
Ecological concern
Green purchase behavior
Personality
Structural equation modeling
Generations
Gender
topic Green marketing
Ecological concern
Green purchase behavior
Personality
Structural equation modeling
Generations
Gender
description Great damage has been made to the planet by mankind, and, consequently, sustainability is an increasing concern for companies. While marketing incentivizes consumerism, green marketing aims to find a balance between the need for profit and the need to protect the environment. This study aims to measure the influence of Ecological Concern on Green Purchasing Behavior and to use the Big Five personality traits as predictors of Ecological Concern, while identifying the differences between 3 generations (Baby-Boomers, Generation X and Generation Y), and men and women. The data was gathered through an online survey with 530 valid answers. Structural Equation Modelling was used to evaluate the model, as well as exploratory factor analysis, t-test and ANOVA. The results show that personality is not a good predictor of Ecological Concern, but there are strong relationships between the other variables that explain Green Purchasing Behavior. Regarding the generations, Generation Y is, generally, more concerned about the environment. In terms of gender, women are the biggest environmentalists.
publishDate 2019
dc.date.none.fl_str_mv 2019-07-23T00:00:00Z
2019-07-23
2021-07-30T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
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url http://hdl.handle.net/10773/27385
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instacron:RCAAP
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