Factors Influencing Conative Loyalty in Anthropology Museum Tourism

Detalhes bibliográficos
Autor(a) principal: Zheng, Jing Jing
Data de Publicação: 2021
Outros Autores: Shen, Hua wen, Chau, Ka Yin, Liu, Ting, Li, En Long
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/1351
Resumo: Although the concepts of loyalty, service quality and customer satisfaction have frequently been discussed by scholars, their connections with emotional factors have rarely been investigated in the field of museum tourism. The Anthropology Museum of Guangxi focuses on unique ethnic minorities, which is used as a case study in this paper. The key question is whether visitors are driven by certain emotional factors. This paper examines the relationships among the factors that influence visitors’ emotional attachment, satisfaction, conative loyalty and perceived quality. Structural equation modelling (PLS-SEM) is used to model the relations among these four constructs, which include formative and reflective constructs. The structural model was tested on a sample of 184 visitors to the Anthropology Museum of Guangxi, and empirical study of the conceptual model supports all of the paper’s hypotheses. The results show positive influences among emotional attachment, visitor satisfaction and perceived quality, which may indeed affect visitors’ conative loyalty to a specific museum. The practical applications are suggested based on the finding that emotional attachment plays an important role in predicting visitor loyalty.
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spelling Factors Influencing Conative Loyalty in Anthropology Museum TourismEmotional attachmentPerceived qualityVisitor satisfactionConative loyaltyAnthropology Museum tourism.Although the concepts of loyalty, service quality and customer satisfaction have frequently been discussed by scholars, their connections with emotional factors have rarely been investigated in the field of museum tourism. The Anthropology Museum of Guangxi focuses on unique ethnic minorities, which is used as a case study in this paper. The key question is whether visitors are driven by certain emotional factors. This paper examines the relationships among the factors that influence visitors’ emotional attachment, satisfaction, conative loyalty and perceived quality. Structural equation modelling (PLS-SEM) is used to model the relations among these four constructs, which include formative and reflective constructs. The structural model was tested on a sample of 184 visitors to the Anthropology Museum of Guangxi, and empirical study of the conceptual model supports all of the paper’s hypotheses. The results show positive influences among emotional attachment, visitor satisfaction and perceived quality, which may indeed affect visitors’ conative loyalty to a specific museum. The practical applications are suggested based on the finding that emotional attachment plays an important role in predicting visitor loyalty.University of Algarve2021-04-30info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/1351Revista Encontros Científicos - Tourism & Management Studies; v. 17 n. 2 (2021); 29-40Tourism & Management Studies; Vol. 17 N.º 2 (2021); 29-40Tourism & Management Studies; Vol. 17 No. 2 (2021); 29-40Revista Encontros Científicos - Tourism & Management Studies; Vol. 17 Núm. 2 (2021); 29-402182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/1351https://tmstudies.net/index.php/ectms/article/view/1351/pdf_369Copyright (c) 2021 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessZheng, Jing JingShen, Hua wenChau, Ka YinLiu, TingLi, En Long2024-01-17T15:29:48Zoai:ojs.pkp.sfu.ca:article/1351Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:33.055460Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Factors Influencing Conative Loyalty in Anthropology Museum Tourism
title Factors Influencing Conative Loyalty in Anthropology Museum Tourism
spellingShingle Factors Influencing Conative Loyalty in Anthropology Museum Tourism
Zheng, Jing Jing
Emotional attachment
Perceived quality
Visitor satisfaction
Conative loyalty
Anthropology Museum tourism.
title_short Factors Influencing Conative Loyalty in Anthropology Museum Tourism
title_full Factors Influencing Conative Loyalty in Anthropology Museum Tourism
title_fullStr Factors Influencing Conative Loyalty in Anthropology Museum Tourism
title_full_unstemmed Factors Influencing Conative Loyalty in Anthropology Museum Tourism
title_sort Factors Influencing Conative Loyalty in Anthropology Museum Tourism
author Zheng, Jing Jing
author_facet Zheng, Jing Jing
Shen, Hua wen
Chau, Ka Yin
Liu, Ting
Li, En Long
author_role author
author2 Shen, Hua wen
Chau, Ka Yin
Liu, Ting
Li, En Long
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Zheng, Jing Jing
Shen, Hua wen
Chau, Ka Yin
Liu, Ting
Li, En Long
dc.subject.por.fl_str_mv Emotional attachment
Perceived quality
Visitor satisfaction
Conative loyalty
Anthropology Museum tourism.
topic Emotional attachment
Perceived quality
Visitor satisfaction
Conative loyalty
Anthropology Museum tourism.
description Although the concepts of loyalty, service quality and customer satisfaction have frequently been discussed by scholars, their connections with emotional factors have rarely been investigated in the field of museum tourism. The Anthropology Museum of Guangxi focuses on unique ethnic minorities, which is used as a case study in this paper. The key question is whether visitors are driven by certain emotional factors. This paper examines the relationships among the factors that influence visitors’ emotional attachment, satisfaction, conative loyalty and perceived quality. Structural equation modelling (PLS-SEM) is used to model the relations among these four constructs, which include formative and reflective constructs. The structural model was tested on a sample of 184 visitors to the Anthropology Museum of Guangxi, and empirical study of the conceptual model supports all of the paper’s hypotheses. The results show positive influences among emotional attachment, visitor satisfaction and perceived quality, which may indeed affect visitors’ conative loyalty to a specific museum. The practical applications are suggested based on the finding that emotional attachment plays an important role in predicting visitor loyalty.
publishDate 2021
dc.date.none.fl_str_mv 2021-04-30
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/1351
url https://tmstudies.net/index.php/ectms/article/view/1351
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/1351
https://tmstudies.net/index.php/ectms/article/view/1351/pdf_369
dc.rights.driver.fl_str_mv Copyright (c) 2021 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; v. 17 n. 2 (2021); 29-40
Tourism & Management Studies; Vol. 17 N.º 2 (2021); 29-40
Tourism & Management Studies; Vol. 17 No. 2 (2021); 29-40
Revista Encontros Científicos - Tourism & Management Studies; Vol. 17 Núm. 2 (2021); 29-40
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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