Factors Influencing Conative Loyalty in Anthropology Museum Tourism
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://tmstudies.net/index.php/ectms/article/view/1351 |
Resumo: | Although the concepts of loyalty, service quality and customer satisfaction have frequently been discussed by scholars, their connections with emotional factors have rarely been investigated in the field of museum tourism. The Anthropology Museum of Guangxi focuses on unique ethnic minorities, which is used as a case study in this paper. The key question is whether visitors are driven by certain emotional factors. This paper examines the relationships among the factors that influence visitors’ emotional attachment, satisfaction, conative loyalty and perceived quality. Structural equation modelling (PLS-SEM) is used to model the relations among these four constructs, which include formative and reflective constructs. The structural model was tested on a sample of 184 visitors to the Anthropology Museum of Guangxi, and empirical study of the conceptual model supports all of the paper’s hypotheses. The results show positive influences among emotional attachment, visitor satisfaction and perceived quality, which may indeed affect visitors’ conative loyalty to a specific museum. The practical applications are suggested based on the finding that emotional attachment plays an important role in predicting visitor loyalty. |
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Factors Influencing Conative Loyalty in Anthropology Museum TourismEmotional attachmentPerceived qualityVisitor satisfactionConative loyaltyAnthropology Museum tourism.Although the concepts of loyalty, service quality and customer satisfaction have frequently been discussed by scholars, their connections with emotional factors have rarely been investigated in the field of museum tourism. The Anthropology Museum of Guangxi focuses on unique ethnic minorities, which is used as a case study in this paper. The key question is whether visitors are driven by certain emotional factors. This paper examines the relationships among the factors that influence visitors’ emotional attachment, satisfaction, conative loyalty and perceived quality. Structural equation modelling (PLS-SEM) is used to model the relations among these four constructs, which include formative and reflective constructs. The structural model was tested on a sample of 184 visitors to the Anthropology Museum of Guangxi, and empirical study of the conceptual model supports all of the paper’s hypotheses. The results show positive influences among emotional attachment, visitor satisfaction and perceived quality, which may indeed affect visitors’ conative loyalty to a specific museum. The practical applications are suggested based on the finding that emotional attachment plays an important role in predicting visitor loyalty.University of Algarve2021-04-30info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/1351Revista Encontros Científicos - Tourism & Management Studies; v. 17 n. 2 (2021); 29-40Tourism & Management Studies; Vol. 17 N.º 2 (2021); 29-40Tourism & Management Studies; Vol. 17 No. 2 (2021); 29-40Revista Encontros Científicos - Tourism & Management Studies; Vol. 17 Núm. 2 (2021); 29-402182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/1351https://tmstudies.net/index.php/ectms/article/view/1351/pdf_369Copyright (c) 2021 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessZheng, Jing JingShen, Hua wenChau, Ka YinLiu, TingLi, En Long2024-01-17T15:29:48Zoai:ojs.pkp.sfu.ca:article/1351Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:33.055460Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Factors Influencing Conative Loyalty in Anthropology Museum Tourism |
title |
Factors Influencing Conative Loyalty in Anthropology Museum Tourism |
spellingShingle |
Factors Influencing Conative Loyalty in Anthropology Museum Tourism Zheng, Jing Jing Emotional attachment Perceived quality Visitor satisfaction Conative loyalty Anthropology Museum tourism. |
title_short |
Factors Influencing Conative Loyalty in Anthropology Museum Tourism |
title_full |
Factors Influencing Conative Loyalty in Anthropology Museum Tourism |
title_fullStr |
Factors Influencing Conative Loyalty in Anthropology Museum Tourism |
title_full_unstemmed |
Factors Influencing Conative Loyalty in Anthropology Museum Tourism |
title_sort |
Factors Influencing Conative Loyalty in Anthropology Museum Tourism |
author |
Zheng, Jing Jing |
author_facet |
Zheng, Jing Jing Shen, Hua wen Chau, Ka Yin Liu, Ting Li, En Long |
author_role |
author |
author2 |
Shen, Hua wen Chau, Ka Yin Liu, Ting Li, En Long |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Zheng, Jing Jing Shen, Hua wen Chau, Ka Yin Liu, Ting Li, En Long |
dc.subject.por.fl_str_mv |
Emotional attachment Perceived quality Visitor satisfaction Conative loyalty Anthropology Museum tourism. |
topic |
Emotional attachment Perceived quality Visitor satisfaction Conative loyalty Anthropology Museum tourism. |
description |
Although the concepts of loyalty, service quality and customer satisfaction have frequently been discussed by scholars, their connections with emotional factors have rarely been investigated in the field of museum tourism. The Anthropology Museum of Guangxi focuses on unique ethnic minorities, which is used as a case study in this paper. The key question is whether visitors are driven by certain emotional factors. This paper examines the relationships among the factors that influence visitors’ emotional attachment, satisfaction, conative loyalty and perceived quality. Structural equation modelling (PLS-SEM) is used to model the relations among these four constructs, which include formative and reflective constructs. The structural model was tested on a sample of 184 visitors to the Anthropology Museum of Guangxi, and empirical study of the conceptual model supports all of the paper’s hypotheses. The results show positive influences among emotional attachment, visitor satisfaction and perceived quality, which may indeed affect visitors’ conative loyalty to a specific museum. The practical applications are suggested based on the finding that emotional attachment plays an important role in predicting visitor loyalty. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-04-30 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/1351 |
url |
https://tmstudies.net/index.php/ectms/article/view/1351 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/1351 https://tmstudies.net/index.php/ectms/article/view/1351/pdf_369 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Tourism & Management Studies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Tourism & Management Studies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
University of Algarve |
publisher.none.fl_str_mv |
University of Algarve |
dc.source.none.fl_str_mv |
Revista Encontros Científicos - Tourism & Management Studies; v. 17 n. 2 (2021); 29-40 Tourism & Management Studies; Vol. 17 N.º 2 (2021); 29-40 Tourism & Management Studies; Vol. 17 No. 2 (2021); 29-40 Revista Encontros Científicos - Tourism & Management Studies; Vol. 17 Núm. 2 (2021); 29-40 2182-8466 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799136449811972096 |