Técnicas Persuasivas na Publicidade: O Destaque à Nacionalidade
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://hdl.handle.net/10216/85142 |
Resumo: | Over the years the technologies evolve and the people become more demanding when it comes to advertising, which makes the marketing experts look for new ways to persuade people to buy certain products. And, in recent times, there have been several authors speaking and reporting on this subject. This paper presents a research on persuasive techniques in advertising, techniques which manipulate the human mind, in other words it acts on the unconscious field making people an immediate target. This research aims to answer these questions through the qualitative method, performing content analysis on Portuguese product ads, show that the same techniques that are being used in US ads are the same used by the Portuguese marketing experts and the emphasis on product nationality is equally important and can also be considered a persuasion technique. |
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Técnicas Persuasivas na Publicidade: O Destaque à NacionalidadeHumanidadesHumanitiesOver the years the technologies evolve and the people become more demanding when it comes to advertising, which makes the marketing experts look for new ways to persuade people to buy certain products. And, in recent times, there have been several authors speaking and reporting on this subject. This paper presents a research on persuasive techniques in advertising, techniques which manipulate the human mind, in other words it acts on the unconscious field making people an immediate target. This research aims to answer these questions through the qualitative method, performing content analysis on Portuguese product ads, show that the same techniques that are being used in US ads are the same used by the Portuguese marketing experts and the emphasis on product nationality is equally important and can also be considered a persuasion technique.2016-07-132016-07-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttps://hdl.handle.net/10216/85142TID:201319870porRute Sofia Peralta Febrainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-29T14:57:28Zoai:repositorio-aberto.up.pt:10216/85142Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:12:25.137666Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Técnicas Persuasivas na Publicidade: O Destaque à Nacionalidade |
title |
Técnicas Persuasivas na Publicidade: O Destaque à Nacionalidade |
spellingShingle |
Técnicas Persuasivas na Publicidade: O Destaque à Nacionalidade Rute Sofia Peralta Febra Humanidades Humanities |
title_short |
Técnicas Persuasivas na Publicidade: O Destaque à Nacionalidade |
title_full |
Técnicas Persuasivas na Publicidade: O Destaque à Nacionalidade |
title_fullStr |
Técnicas Persuasivas na Publicidade: O Destaque à Nacionalidade |
title_full_unstemmed |
Técnicas Persuasivas na Publicidade: O Destaque à Nacionalidade |
title_sort |
Técnicas Persuasivas na Publicidade: O Destaque à Nacionalidade |
author |
Rute Sofia Peralta Febra |
author_facet |
Rute Sofia Peralta Febra |
author_role |
author |
dc.contributor.author.fl_str_mv |
Rute Sofia Peralta Febra |
dc.subject.por.fl_str_mv |
Humanidades Humanities |
topic |
Humanidades Humanities |
description |
Over the years the technologies evolve and the people become more demanding when it comes to advertising, which makes the marketing experts look for new ways to persuade people to buy certain products. And, in recent times, there have been several authors speaking and reporting on this subject. This paper presents a research on persuasive techniques in advertising, techniques which manipulate the human mind, in other words it acts on the unconscious field making people an immediate target. This research aims to answer these questions through the qualitative method, performing content analysis on Portuguese product ads, show that the same techniques that are being used in US ads are the same used by the Portuguese marketing experts and the emphasis on product nationality is equally important and can also be considered a persuasion technique. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-07-13 2016-07-13T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://hdl.handle.net/10216/85142 TID:201319870 |
url |
https://hdl.handle.net/10216/85142 |
identifier_str_mv |
TID:201319870 |
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por |
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por |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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