A tourist market portfolio for Portugal
Autor(a) principal: | |
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Data de Publicação: | 2000 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://ciencia.iscte-iul.pt/id/ci-pub-28980 http://hdl.handle.net/10071/13328 |
Resumo: | The main objective of this study is the application of portfolio analysis, as an instrument of decision-making support, to the selection of priority market segments for Portugal. The results obtained validate the use of competitiveness and attractiveness as tools for the selection and management of generating markets for a tourist destination. The selection of factors to calculate the values of competitiveness and attractiveness was based on a review of the literature on destination competitiveness, portfolio models in general and studies applied to tourist destinations. The relative importance of the factors was determined after consultation with a panel of experts. Cronbach's alpha test was used to verify the scale reliability. Tourist arrivals, tourists stays, foreign exchange revenue and bednights in hotel units were used as performance indicators of generating countries. Correlation and multiple linear regression analysis were used to study the relation between attractiveness and competitiveness and performance. |
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A tourist market portfolio for PortugalTourismHolidaysPortfolio managementMarket analysisPortugalThe main objective of this study is the application of portfolio analysis, as an instrument of decision-making support, to the selection of priority market segments for Portugal. The results obtained validate the use of competitiveness and attractiveness as tools for the selection and management of generating markets for a tourist destination. The selection of factors to calculate the values of competitiveness and attractiveness was based on a review of the literature on destination competitiveness, portfolio models in general and studies applied to tourist destinations. The relative importance of the factors was determined after consultation with a panel of experts. Cronbach's alpha test was used to verify the scale reliability. Tourist arrivals, tourists stays, foreign exchange revenue and bednights in hotel units were used as performance indicators of generating countries. Correlation and multiple linear regression analysis were used to study the relation between attractiveness and competitiveness and performance.Emerald Group2017-05-12T14:38:12Z2000-01-01T00:00:00Z20002017-05-12T14:36:45Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://ciencia.iscte-iul.pt/id/ci-pub-28980http://hdl.handle.net/10071/13328eng0959-611910.1108/09596110010347220Águas, P.Costa, J.Rita, P.info:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:36:03Zoai:repositorio.iscte-iul.pt:10071/13328Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:16:20.808390Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
A tourist market portfolio for Portugal |
title |
A tourist market portfolio for Portugal |
spellingShingle |
A tourist market portfolio for Portugal Águas, P. Tourism Holidays Portfolio management Market analysis Portugal |
title_short |
A tourist market portfolio for Portugal |
title_full |
A tourist market portfolio for Portugal |
title_fullStr |
A tourist market portfolio for Portugal |
title_full_unstemmed |
A tourist market portfolio for Portugal |
title_sort |
A tourist market portfolio for Portugal |
author |
Águas, P. |
author_facet |
Águas, P. Costa, J. Rita, P. |
author_role |
author |
author2 |
Costa, J. Rita, P. |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Águas, P. Costa, J. Rita, P. |
dc.subject.por.fl_str_mv |
Tourism Holidays Portfolio management Market analysis Portugal |
topic |
Tourism Holidays Portfolio management Market analysis Portugal |
description |
The main objective of this study is the application of portfolio analysis, as an instrument of decision-making support, to the selection of priority market segments for Portugal. The results obtained validate the use of competitiveness and attractiveness as tools for the selection and management of generating markets for a tourist destination. The selection of factors to calculate the values of competitiveness and attractiveness was based on a review of the literature on destination competitiveness, portfolio models in general and studies applied to tourist destinations. The relative importance of the factors was determined after consultation with a panel of experts. Cronbach's alpha test was used to verify the scale reliability. Tourist arrivals, tourists stays, foreign exchange revenue and bednights in hotel units were used as performance indicators of generating countries. Correlation and multiple linear regression analysis were used to study the relation between attractiveness and competitiveness and performance. |
publishDate |
2000 |
dc.date.none.fl_str_mv |
2000-01-01T00:00:00Z 2000 2017-05-12T14:38:12Z 2017-05-12T14:36:45Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ciencia.iscte-iul.pt/id/ci-pub-28980 http://hdl.handle.net/10071/13328 |
url |
https://ciencia.iscte-iul.pt/id/ci-pub-28980 http://hdl.handle.net/10071/13328 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
0959-6119 10.1108/09596110010347220 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Emerald Group |
publisher.none.fl_str_mv |
Emerald Group |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799134721651769344 |