A importância da expertise para a organização da informação na inteligência competitiva

• Autor(a) principal: Hirano, Heloiza Izumi
• Data de Publicação: 2021
• Outros Autores: rinho Grandolpho, Bernadete Lourdes Ma, Paletta, Francisco Carlos
• Tipo de documento: Livro
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://hdl.handle.net/10216/135926
• topic: Ciência da Informação; Information science

The aim of this study is to analyze expertise as a factor of differentiation which increases the value of market information. The research question concentrates on how market information value is perceived in big and medium-sized companies. The concept of expertise is considered as information and knowledge produced by experts externally hired by those companies. The research method in quantitative, using a survey which obtained complete answers from 80 professionals whose work attributions include collecting, organizing, analyzing and/or communicating market information in big and medium-sized companies. Its questionnaire sought to select the most valued factors for these professionals, regarding three issues: reasons to hiring external information; factors that increase the perception of information value when it was originated by external providers; and perception of expertise as a factor of differentiation related to market information. Factors initially proposed were based on a systematic review of the literature encompassing the main concepts of market information and expertise. Main research findings include, as reasons to hiring external information: sources reliability and recognition, specialized knowledge, which is not available inside the organization, and independent / unbiased view of the external provider. Main factors of information value increase are information quality, related to accuracy and precision, and perception that some acquired information can support the resolution of a market or company uncertainty. Finally, 71 among 80 respondents credit more value to information obtained from a specialist. Conclusion is that external market information value, when developed by a specialist, is influenced by factors related not only to perception of expertise in its origins, but also, by the perception of its recognition, quality and usefulness for the company.