Tourism development strategies for business tourism destinations: Case study in the central region of Portugal

Detalhes bibliográficos
Autor(a) principal: Marques, Jorge
Data de Publicação: 2017
Outros Autores: Santos, Norberto
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/11328/2073
Resumo: The purpose of this paper is to present the results of a Delphi study about the strategic importance of business tourism in the Central Region of Portugal (territory encompassing the cities of Coimbra, Aveiro and Viseu), where the presence of a qualified and diverse tourism offer combined with the existence of varied venues and quality accommodation can contribute to provide a valued tourism experience associated with the meetings Industry. This study allows a reflection on the potential of business tourism in territories where this sector is not always given due attention by local, regional and national tourism bodies. These smaller urban centres (compared with the main urban centres of Lisbon and Oporto), relatively close to each other, may find strategic advantages in joint action, considering that these three geographic areas complement each other in the integrated supply of tourism products, experiences, support services and facilities. Primary data was collected through a Delphi study with the aim of identifying regional tourism stakeholders' perceptions of the importance and potential of business tourism development and strategies that should be put in place to this end. The results show that stakeholders identify business tourism as a strategic product that should be developed, and indicate some development strategies to be considered in this territory.
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spelling Tourism development strategies for business tourism destinations: Case study in the central region of PortugalBusiness tourismDestinationDestination Management OrganizationsDelphi techniquePortugalThe purpose of this paper is to present the results of a Delphi study about the strategic importance of business tourism in the Central Region of Portugal (territory encompassing the cities of Coimbra, Aveiro and Viseu), where the presence of a qualified and diverse tourism offer combined with the existence of varied venues and quality accommodation can contribute to provide a valued tourism experience associated with the meetings Industry. This study allows a reflection on the potential of business tourism in territories where this sector is not always given due attention by local, regional and national tourism bodies. These smaller urban centres (compared with the main urban centres of Lisbon and Oporto), relatively close to each other, may find strategic advantages in joint action, considering that these three geographic areas complement each other in the integrated supply of tourism products, experiences, support services and facilities. Primary data was collected through a Delphi study with the aim of identifying regional tourism stakeholders' perceptions of the importance and potential of business tourism development and strategies that should be put in place to this end. The results show that stakeholders identify business tourism as a strategic product that should be developed, and indicate some development strategies to be considered in this territory.2018-01-19T16:55:45Z2017-01-01T00:00:00Z2017info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/11328/2073engMarques, JorgeSantos, Norbertoinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-06-15T02:10:23ZPortal AgregadorONG
dc.title.none.fl_str_mv Tourism development strategies for business tourism destinations: Case study in the central region of Portugal
title Tourism development strategies for business tourism destinations: Case study in the central region of Portugal
spellingShingle Tourism development strategies for business tourism destinations: Case study in the central region of Portugal
Marques, Jorge
Business tourism
Destination
Destination Management Organizations
Delphi technique
Portugal
title_short Tourism development strategies for business tourism destinations: Case study in the central region of Portugal
title_full Tourism development strategies for business tourism destinations: Case study in the central region of Portugal
title_fullStr Tourism development strategies for business tourism destinations: Case study in the central region of Portugal
title_full_unstemmed Tourism development strategies for business tourism destinations: Case study in the central region of Portugal
title_sort Tourism development strategies for business tourism destinations: Case study in the central region of Portugal
author Marques, Jorge
author_facet Marques, Jorge
Santos, Norberto
author_role author
author2 Santos, Norberto
author2_role author
dc.contributor.author.fl_str_mv Marques, Jorge
Santos, Norberto
dc.subject.por.fl_str_mv Business tourism
Destination
Destination Management Organizations
Delphi technique
Portugal
topic Business tourism
Destination
Destination Management Organizations
Delphi technique
Portugal
description The purpose of this paper is to present the results of a Delphi study about the strategic importance of business tourism in the Central Region of Portugal (territory encompassing the cities of Coimbra, Aveiro and Viseu), where the presence of a qualified and diverse tourism offer combined with the existence of varied venues and quality accommodation can contribute to provide a valued tourism experience associated with the meetings Industry. This study allows a reflection on the potential of business tourism in territories where this sector is not always given due attention by local, regional and national tourism bodies. These smaller urban centres (compared with the main urban centres of Lisbon and Oporto), relatively close to each other, may find strategic advantages in joint action, considering that these three geographic areas complement each other in the integrated supply of tourism products, experiences, support services and facilities. Primary data was collected through a Delphi study with the aim of identifying regional tourism stakeholders' perceptions of the importance and potential of business tourism development and strategies that should be put in place to this end. The results show that stakeholders identify business tourism as a strategic product that should be developed, and indicate some development strategies to be considered in this territory.
publishDate 2017
dc.date.none.fl_str_mv 2017-01-01T00:00:00Z
2017
2018-01-19T16:55:45Z
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