Impact of Social Media on Power Relations of Korean Health Activism
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.17645/mac.v2i2.7 |
Resumo: | This case study explores how the Korea Leukemia Patient Group (KLPG) uses social media in its internal communication strategy and how that empowers its relationship with external counterparts. This study’s findings indicate that the communication strategy of the local health Non-Governmental Organization (NGO) is changing in response to the increased effectiveness and impact of social media. Using social media (e.g., Twitter) the KLPG can quickly and effectively construct an issue-based advocacy group. Consequently, more legitimacy and representativeness through collected support from the general public have further empowered the KLPG. Yet, the sustainability component in the relationships built through social media use was not evidenced in the current findings. The effects of social media use were analyzed based on data from interviews with top-level KLPG executive members and general members, and from documentation and archival materials. Limitations and suggestions for future research are included. |
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Impact of Social Media on Power Relations of Korean Health Activisme-mobilization; health communication; Korean health activism; NGO communication; patient activism; social mediaThis case study explores how the Korea Leukemia Patient Group (KLPG) uses social media in its internal communication strategy and how that empowers its relationship with external counterparts. This study’s findings indicate that the communication strategy of the local health Non-Governmental Organization (NGO) is changing in response to the increased effectiveness and impact of social media. Using social media (e.g., Twitter) the KLPG can quickly and effectively construct an issue-based advocacy group. Consequently, more legitimacy and representativeness through collected support from the general public have further empowered the KLPG. Yet, the sustainability component in the relationships built through social media use was not evidenced in the current findings. The effects of social media use were analyzed based on data from interviews with top-level KLPG executive members and general members, and from documentation and archival materials. Limitations and suggestions for future research are included.Cogitatio Press2014-07-24info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v2i2.7https://doi.org/10.17645/mac.v2i2.7Media and Communication; Vol 2, No 2 (2014): Multidisciplinary Studies in Media and Communication; 72-832183-243910.17645/mac.i17reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/7https://www.cogitatiopress.com/mediaandcommunication/article/view/7/54Shim, KyuJininfo:eu-repo/semantics/openAccess2023-12-28T17:45:18Zoai:ojs.cogitatiopress.com:article/7Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:20:34.368099Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Impact of Social Media on Power Relations of Korean Health Activism |
title |
Impact of Social Media on Power Relations of Korean Health Activism |
spellingShingle |
Impact of Social Media on Power Relations of Korean Health Activism Shim, KyuJin e-mobilization; health communication; Korean health activism; NGO communication; patient activism; social media |
title_short |
Impact of Social Media on Power Relations of Korean Health Activism |
title_full |
Impact of Social Media on Power Relations of Korean Health Activism |
title_fullStr |
Impact of Social Media on Power Relations of Korean Health Activism |
title_full_unstemmed |
Impact of Social Media on Power Relations of Korean Health Activism |
title_sort |
Impact of Social Media on Power Relations of Korean Health Activism |
author |
Shim, KyuJin |
author_facet |
Shim, KyuJin |
author_role |
author |
dc.contributor.author.fl_str_mv |
Shim, KyuJin |
dc.subject.por.fl_str_mv |
e-mobilization; health communication; Korean health activism; NGO communication; patient activism; social media |
topic |
e-mobilization; health communication; Korean health activism; NGO communication; patient activism; social media |
description |
This case study explores how the Korea Leukemia Patient Group (KLPG) uses social media in its internal communication strategy and how that empowers its relationship with external counterparts. This study’s findings indicate that the communication strategy of the local health Non-Governmental Organization (NGO) is changing in response to the increased effectiveness and impact of social media. Using social media (e.g., Twitter) the KLPG can quickly and effectively construct an issue-based advocacy group. Consequently, more legitimacy and representativeness through collected support from the general public have further empowered the KLPG. Yet, the sustainability component in the relationships built through social media use was not evidenced in the current findings. The effects of social media use were analyzed based on data from interviews with top-level KLPG executive members and general members, and from documentation and archival materials. Limitations and suggestions for future research are included. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-07-24 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.17645/mac.v2i2.7 https://doi.org/10.17645/mac.v2i2.7 |
url |
https://doi.org/10.17645/mac.v2i2.7 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.cogitatiopress.com/mediaandcommunication/article/view/7 https://www.cogitatiopress.com/mediaandcommunication/article/view/7/54 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cogitatio Press |
publisher.none.fl_str_mv |
Cogitatio Press |
dc.source.none.fl_str_mv |
Media and Communication; Vol 2, No 2 (2014): Multidisciplinary Studies in Media and Communication; 72-83 2183-2439 10.17645/mac.i17 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130654121656320 |