Natural disasters, tourism destinations and recovery strategies: the case of February 20, 2010 in Madeira Island

Detalhes bibliográficos
Autor(a) principal: Fernandes, Filipa
Data de Publicação: 2017
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.34624/rtd.v1i27/28.10215
Resumo: This work addresses the natural disaster that occurred in Madeira Island, Portugal, on February 20, 2010 and the consequent challenges produced for the tourism industry aiming at the implementation of appropriate strategies to restore the image of this insular destination. The goals of this work are to analyze the strategies adopted within the regional tourism system to minimize the consequences of these events and also to investigate the role of the Regional Directorate of Tourism in the effective management of these disasters. The research was centered on the recovery strategy, namely the creation of a promotional campaign promoted by the Regional Directorate of Tourism.  
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spelling Natural disasters, tourism destinations and recovery strategies: the case of February 20, 2010 in Madeira IslandDesastres naturais, destinos turísticos e estratégias de recuperação: o caso do 20 de fevereiro de 2010 na ilha da MadeiraThis work addresses the natural disaster that occurred in Madeira Island, Portugal, on February 20, 2010 and the consequent challenges produced for the tourism industry aiming at the implementation of appropriate strategies to restore the image of this insular destination. The goals of this work are to analyze the strategies adopted within the regional tourism system to minimize the consequences of these events and also to investigate the role of the Regional Directorate of Tourism in the effective management of these disasters. The research was centered on the recovery strategy, namely the creation of a promotional campaign promoted by the Regional Directorate of Tourism.  Neste trabalho aborda-se o desastre natural ocorrido na Ilha da Madeira a 20 de Fevereiro de 2010 e os consequentes desafios produzidos para a indústria turística visando a implementação de estratégias apropriadas para restaurar a imagem do destino. Os objetivos deste trabalho passam pela análise das estratégias adotadas no seio do sistema turístico regional para minimizar as consequências destes eventos e, ainda, pela averiguação do papel da Direção Regional de Turismo na gestão efetiva destes desastres. A pesquisa esteve centrada na estratégia de recuperação, nomeadamente, na criação de uma campanha promocional promovida pela Direção Regional de Turismo.  Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2017-01-01T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v1i27/28.10215oai:proa.ua.pt:article/10215Journal of Tourism & Development; Vol 1 No 27/28 (2017); 1689-1697Revista Turismo & Desenvolvimento; vol. 1 n.º 27/28 (2017); 1689-16972182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/rtd/article/view/10215https://doi.org/10.34624/rtd.v1i27/28.10215https://proa.ua.pt/index.php/rtd/article/view/10215/6665https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessFernandes, Filipa2022-09-26T10:56:42Zoai:proa.ua.pt:article/10215Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:05:28.703684Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Natural disasters, tourism destinations and recovery strategies: the case of February 20, 2010 in Madeira Island
Desastres naturais, destinos turísticos e estratégias de recuperação: o caso do 20 de fevereiro de 2010 na ilha da Madeira
title Natural disasters, tourism destinations and recovery strategies: the case of February 20, 2010 in Madeira Island
spellingShingle Natural disasters, tourism destinations and recovery strategies: the case of February 20, 2010 in Madeira Island
Fernandes, Filipa
title_short Natural disasters, tourism destinations and recovery strategies: the case of February 20, 2010 in Madeira Island
title_full Natural disasters, tourism destinations and recovery strategies: the case of February 20, 2010 in Madeira Island
title_fullStr Natural disasters, tourism destinations and recovery strategies: the case of February 20, 2010 in Madeira Island
title_full_unstemmed Natural disasters, tourism destinations and recovery strategies: the case of February 20, 2010 in Madeira Island
title_sort Natural disasters, tourism destinations and recovery strategies: the case of February 20, 2010 in Madeira Island
author Fernandes, Filipa
author_facet Fernandes, Filipa
author_role author
dc.contributor.author.fl_str_mv Fernandes, Filipa
description This work addresses the natural disaster that occurred in Madeira Island, Portugal, on February 20, 2010 and the consequent challenges produced for the tourism industry aiming at the implementation of appropriate strategies to restore the image of this insular destination. The goals of this work are to analyze the strategies adopted within the regional tourism system to minimize the consequences of these events and also to investigate the role of the Regional Directorate of Tourism in the effective management of these disasters. The research was centered on the recovery strategy, namely the creation of a promotional campaign promoted by the Regional Directorate of Tourism.  
publishDate 2017
dc.date.none.fl_str_mv 2017-01-01T00:00:00Z
dc.type.driver.fl_str_mv journal article
journal article
info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.34624/rtd.v1i27/28.10215
oai:proa.ua.pt:article/10215
url https://doi.org/10.34624/rtd.v1i27/28.10215
identifier_str_mv oai:proa.ua.pt:article/10215
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://proa.ua.pt/index.php/rtd/article/view/10215
https://doi.org/10.34624/rtd.v1i27/28.10215
https://proa.ua.pt/index.php/rtd/article/view/10215/6665
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro
publisher.none.fl_str_mv Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro
dc.source.none.fl_str_mv Journal of Tourism & Development; Vol 1 No 27/28 (2017); 1689-1697
Revista Turismo & Desenvolvimento; vol. 1 n.º 27/28 (2017); 1689-1697
2182-1453
1645-9261
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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